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docs: Create BRANDING.md #87

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Apr 13, 2023
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docs: Create BRANDING.md #87

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# Helia Branding <!-- omit in toc -->

## Table of contents <!-- omit in toc -->
- [Naming](#naming)
- [Fair Use](#fair-use)
- [Useful Links](#useful-links)

## Naming
Helia as a proper noun is referred to "Helia" with a capital H.

## Fair Use
One is welcome to use the Helia logos/name in their own projects, put it on their readmes, etc. without consent of the project maintainers.

## Useful Links
Various links related to Helia's branding:
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* [Brand sheet](https://www.figma.com/file/Eap42avMitUmvonmFi994R/Helia-Brand-Sheet?node-id=0%3A1&t=kpZjsp4EV34NFfm7-1)
* [Google drive folder with various assets](https://drive.google.com/drive/folders/1VBRtofco3Gw09VlE9pgCwOGFRwLS6er5?usp=sharing)
* [Logos](https://drive.google.com/drive/folders/13tcoTQ6YnAF9u-zYkJShUwCVQ9HXBi75?usp=share_link)
* [Fonts](https://drive.google.com/drive/folders/1GPWn-Y3eSXm1grh4Xr2scAQ6HSM5XwHz?usp=share_link)
* [Google Presentation Slide Template](https://docs.google.com/presentation/d/17bgytPXyHGksqFKs9iQT063CCpQMdxH4dt79VH70DrI/edit)
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@achingbrain achingbrain Apr 11, 2023 •
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I get "access denied", "please request access" or "log in to your account" for all of these links (when not signed in to my PL account).

I think it would be better to store the assets in this repo so they are publicly accessible if we want non-core people to use them.

Licensing is hard though - are we ok to distribute the fonts in this way?

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Yeah - that's why I was asking Crcle to give us ownership or move to our drive so we can move them over. The top level folder is accessible by anyone: https://drive.google.com/drive/folders/1VBRtofco3Gw09VlE9pgCwOGFRwLS6er5?usp=sharing

I'm good with any option here though. We can copy into our own google drive, bring into the repo itself (although I assume there are concerns around adding binary files to a repo), or leave it as is.

My main goal was just to make sure there is a paper trail so a motivated party can get unblocked.

For now I just added a note that many of the links aren't accessible and they should reach out to maintainers for access.

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@achingbrain : I copied in assets so we have control. Links (beyond figma) should work.