devEco Branding Identity

Welcome to the devEco Branding Repository! This repository provides all essential visual assets and guidelines for the devEco identity, including logos, social media assets, and vector files. These resources ensure a consistent, professional look across all platforms and applications.

Repository Structure

Core Files

• LICENSE.md: Licensing details for usage (MIT License).
• README.md: This file, offering an overview of the devEco branding resources and usage guidelines.

Directories

• assets: This folder contains primary brand assets for general and social media usage.

  • logo: Contains the README file for logo usage guidelines.
  • social: Includes a README with best practices for social media branding.

• images: Exported PNG image files for web and digital use.

  • 1x: Standard resolution images for web and smaller screens.
    • DevAnonBlack.png, DevAnonWhite.png, devEcoDark.png, devEcoHorizontalDark.png, devEcoHorizontalWhite.png, devEcoWhite.png
  • 2x: High-resolution images optimized for retina displays or large-scale use.
    • [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]

• vector: Editable vector files for scalability and detailed customization.

  • devEco and DevAnon.ai: Master Adobe Illustrator source file for all logos.
  • Various SVG files for devEco and DevAnon logos in different color variations:
    • devEco and DevAnon_DevAnonBlack.svg
    • devEco and DevAnon_DevAnonWhite.svg
    • devEco and DevAnon_devEcoDark.svg
    • devEco and DevAnon_devEcoHorizontalDark.svg
    • devEco and DevAnon_devEcoHorizontalWhite.svg
    • devEco and DevAnon_devEcoWhite.svg

Brand Colors

devEco’s color scheme is carefully selected to represent growth, sustainability, and innovation. Here’s a breakdown of the official colors:

• Primary Color: #2291a0 (Teal Blue)
• Secondary Colors:
  • Gradient: #377d8a to #a9dfed
  • #194f56 (Dark Teal)
  • #213039 (Dark Blue-Gray)
  • #231f20 (Almost Black, stroke color)
  • #ffffff (White)

These colors bring clarity and depth, symbolizing devEco’s commitment to clean, sustainable technology.

Typography

The primary typeface for devEco is Magion, chosen for its modern, readable aesthetic. It reinforces both professionalism and approachability.

• Font Style: Magion Regular
• Usage:
  • Headers: Use Magion for all titles and main headers.
  • Body Text: Magion is used for consistent readability in all content.

Logo Usage Guidelines

The devEco logos are provided in multiple formats and layouts to support a range of use cases:

• SVG Files: Found in the vector folder for high-quality, scalable use.
• PNG Files: Located in images, with 1x and 2x resolutions for web and digital applications.
• Layouts: Available in standard and horizontal formats, with both dark and light options for various background colors.

Usage Rules

• Clear Space: Ensure there is adequate white space around the logo.
• Color Integrity: Use only approved colors from the palette.
• Avoid Distortion: Do not alter logo proportions, colors, or add effects.

Contributing

We encourage collaboration to refine and expand devEco’s brand resources. If you have suggestions, please open an issue or submit a pull request.