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Updates to the sponsor section and copy
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@adamstac
adamstac committed May 5, 2023
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47 changes: 13 additions & 34 deletions lib/changelog_web/templates/page/sponsor.html.eex
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<section class="marketing-section marketing-section--intro">
<header class="marketing-section-header">
<p class="marketing-section-header-leadin">Advertise with Changelog Media</p>
<h1>We reach 85,000 developers&nbsp;weekly</h1>
<p>350,000 monthly listens&nbsp;&nbsp;•&nbsp;&nbsp;<%= @weekly |> NewsletterView.subscribers(:all, 9786) |> SharedHelpers.comma_separated %> email subscribers&nbsp;&nbsp;•&nbsp;&nbsp;250,000 monthly pageviews</p>
<h1>We reach 100,000 developers&nbsp;weekly</h1>
<p>650,000 monthly listens&nbsp;&nbsp;•&nbsp;&nbsp;<%= @weekly |> NewsletterView.subscribers(:all, 9786) |> SharedHelpers.comma_separated %> newsletter subscribers&nbsp;&nbsp;•&nbsp;&nbsp;6,500 Slack members</p>

<div class="marketing-button_group" style="--max-width-group: 380px;">
<%= link "Get in touch", to: "mailto:[email protected]", class: "button_large" %>
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<section class="marketing-section">
<a id="how-it-works" class="anchor"></a>
<header class="marketing-section-header">
<img src='<%= Routes.static_url(@conn, "/images/content/sponsors/subbrand-icons.svg") %>' role="presentation">
<h2>How sponsorship works</h2>
<p>Our primary focus is on developers, but people from all areas of the software industry tune in to our developer podcast network and our newsfeed and newsletter to inform their next big idea. From CTOs and Directors of Engineering to Frontend Developers and Product Designers, our audience cares about the future of software development, cloud infrastructure, dev culture, services, tooling, mental health &mdash; and they're waiting to hear from you.</p>
<p>Trust us to tell your story to the developer community.</p>
</header>

<div class="step_markers_wrap">
<div class="step_markers step_markers--3">
<div class="step_markers-circle"></div>
<div class="step_markers-line"></div>
<div class="step_markers-circle"></div>
<div class="step_markers-line"></div>
<div class="step_markers-circle"></div>
</div>
</div>

<div class="marketing-section-grid marketing-section-grid--3">
<div class="marketing-section-grid-item">
<h3>1. Develop your strategy</h3>
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<p>Developers follow our content to explore new ideas and discover new tools. We make sure your brand and product are a part of their journey. We're here to guide and help you every step of the way.</p>
</div>
</div>
</section>

<section class="marketing-section">
<div class="marketing-section-wrap">
<h3>Podcast sponsorship examples</h3>
<header class="marketing-section-header">
<h2>Listen before you buy</h2>
<p>Example campaigns from brands who trust us.</p>
</header>
<div class="grid_table">
<div class="grid_table-header">
<div class="grid_table-header-column"><p>Campaign type</p></div>
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</div>
</div>

<div class="marketing-section-wrap">
<h3>News sponsorship examples</h3>
<div class="mock_browser">
<div class="mock_browser-header">
<div class="mock_browser-header-buttons"><span></span><span></span><span></span></div>
<div class="mock_browser-header-address_bar">changelog.com</div>
</div>
<div class="mock_browser-body">
<div class="feed">
<%= for ad <- @ads, do: NewsItemView.render_item_summary_or_ad(ad, assigns) %>
</div>
</div>
</div>
</div>

<footer class="marketing-section-footer">
<p>Ready to get started? Get in touch so we can connect and learn how we can help you.</p>
<div class="marketing-button_group" style="--max-width-group: 380px;">
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<section class="marketing-section marketing-section--dark">
<header class="marketing-section-header">
<h2>Who you’ll reach</h2>
<p>Our audience is the builders, leaders, and planners defining the future of software.</p>
<p>We speak to the builders, leaders, and planners defining the future of software. From ICs to engineering management, CEOs to builders, full-stack devs to frontenders, and everywhere in-between. Our audience cares about the future of software development, cloud infrastructure, AI, dev culture, services, tooling, and mental health &mdash; and they're waiting to hear from you.</p>
</header>

<div class="marketing-section-wrap">
<div class="bar_graph">
<div class="bar_graph-item">
<div class="bar_graph-item-percentage" style="height: 30%; width: 22%;">11%</div>
<div class="bar_graph-item-label">CEO / Execs</div>
<div class="bar_graph-item-label">CEOs / Founders</div>
</div>
<div class="bar_graph-item">
<div class="bar_graph-item-percentage" style="height: 50%; width: 40%;">27%</div>
<div class="bar_graph-item-label">Frontend / UI</div>
</div>
<div class="bar_graph-item">
<div class="bar_graph-item-percentage" style="height: 100%; width: 90%;">43%</div>
<div class="bar_graph-item-label">Backend / Engineer</div>
<div class="bar_graph-item-label">Backend / Engineering</div>
</div>
<div class="bar_graph-item">
<div class="bar_graph-item-percentage" style="height: 34%; width: 27%;">12%</div>
<div class="bar_graph-item-label">CTO / Engineering</div>
<div class="bar_graph-item-label">Eng management / CTOs</div>
</div>
<div class="bar_graph-item">
<div class="bar_graph-item-percentage" style="height: 22%; width: 18%">7%</div>
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157 changes: 47 additions & 110 deletions lib/changelog_web/templates/page/sponsor_pricing.html.eex
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<article class="article">
<div class="richtext">
<h1>Sponsorship Pricing</h1>
<p>Do you need help reaching hundreds of thousands of developers about your product?</p>

<p><a href="mailto:[email protected]">Email [email protected]</a> or call <a href="tel:1-888-974-2454">888-974-CHLG (2454)</a> to get started.</p>

<hr>

<p>Partnering with Changelog on your podcast and news sponsorship is effective because our listeners and readers trust us to only promote and endorse brands who represent products and services developers should know and care about. We've worked very hard to gain that trust, and we don't take it lightly.</p>

<p>We will work closely with you to determine your goals and design a campaign focused on those goals with measurable results. Your success is our success.</p>

<p>Our listeners and readers are a loyal audience of engineers, hackers, developers, polyglots, backend, frontend, full-stack, operations, designers, and everything in between.</p>
<h1>Sponsorship Rates</h1>

<p>Every day we reach developers around the world through our network of world-class podcasts.</p>
<p>With more than 650K monthly listens network-wide, we can help you connect with developers in ways no other form of advertising is capable of. We literally speak to developers, <em>globally</em>.</p>
<p>If you want to reach developers, <em>we can help you</em>.</p>
<p>Email <a href="mailto:[email protected]">[email protected]</a> or call <a href="tel:1-888-974-2454">888-974-CHLG (2454)</a> to get started.</p>

<a id="podcast" class="anchor"></a>
<h2>The Changelog (Podcast)</h2>
<h2>The Changelog</h2>

<p>The Changelog is our flagship podcast hosted by Adam Stacoviak (Editor-in-Chief) and Jerod Santo (Managing Editor). Every week we feature insightful conversations with the leaders, visionaries, and disruptors who are actively shaping the future landscape of the software industry.</p>

<p>A weekly conversation with the hackers, leaders, and innovators of software development.</p>
<p><strong>Who you'll reach:</strong> Software developers and engineers, open source contributors and maintainers, engineering leadership and decision-makers who drive the technology stack and direction of their organization, technology enthusiasts and learners Junior in their role or getting started.</p>

<ul>
<li>Each episode includes one (1) pre-roll sponsorship and two (2) mid-roll sponsorships</li>
<li><mark>$3,000 for the featured pre-roll spot at the top of the show</mark></li>
<li><mark>$2,800 for mid-roll spots</mark></li>
<li>Eight (8) week minimum &mdash; reach between 240,000 to 304,000 listens</li>
<li>Reaches an average 25,000 to 45,000 listens per episode</li>
<li>Reaches an average 250,000 listens per month, podcast-wide</li>
<li>Published weekly</li>
<li><mark>$1,800 per episode</mark></li>
<li>Four (4) week minimum with an estimated reach between 100,000 to 180,000</li>
<li>Reaches an average 25-45k listens per episode</li>
<li>We will produce conversational ad spots and feature them in either the pre-roll or mid-roll slots of this show</li>
<li>Your logo and link will appear on the episode pages of the shows you sponsor</li>
<li>Your link will be included in the show notes delivered to podcast clients and RSS feed</li>
<li><%= link "Review previous episodes", to: "/podcast" %>
for examples.</li>
</ul>

<hr>

<a id="news" class="anchor"></a>
<h2>Changelog News (Newsfeed + Newsletter)</h2>

<p>Our realtime editorialized newsfeed and newsletter covering the latest news and podcasts for developers. It's what developers read to keep up.</p>

<ul>
<li><mark>$1,200 per week with a six (6) week minimum</mark></li>
<li>Sponsored stories are promoted all week in the newsfeed and in our weekly newsletter. Placements run Monday to Sunday. The newsletter ships on Sunday.</li>
<li>Newsfeed - Estimated 6,000 weekly impressions, averaging 20-40 clicks per week</li>
<li>Newsletter - Reaches 15,500 subscribers, averaging 50-300 clicks per week</li>
<li>Very high engagement &mdash; 54.65% open rate, 52.81% click rate (this is huge).</li>
<li>Sponsored stories include a linked heading, 2-3 short paragraghs of supporting text with links, pullquotes, etc.</li>
<li>We take a native content approach to sponsored stories. Because most organization's blog, courses, ebooks, webinars, and other related content are treated as their inbound funnel &mdash; we leverage that when sharing your content with our community and let your marketing funnels do what they were designed to do &mdash; build trust and convert.</li>
<li>We handle all the writing for you. We will work closely with you to determine what content to promote and our editorial team will take it from there.</li>
</ul>

<h4>Availability</h4>

<table class="table">
<thead>
<tr>
<th>Date</th>
<th>Sponsored Story</th>
</tr>
</thead>
<tbody>
<%= for week <- @weeks do %>
<tr>
<td><%= TimeView.week_start_end(week) %></td>
<% slots = NewsSponsorship.available_count(week) %>
<%= if slots > 0 do %>
<td><a href="mailto:[email protected]?subject=Sponsorship: Changelog News, <%= TimeView.week_start_end(week) %>&body=Please include your business name, website, and a short description of how we can help you in this email. Thank you! All sponsorships require a four (4) week minimum."><%= slots %> available</a></td>
<% else %>
<td>sold out</td>
<% end %>
</tr>
<% end %>
</tbody>
<tfoot>
<tr>
<td colspan="3">
To schedule further into the future email <a href="mailto:[email protected]">[email protected]</a> or call <a href="tel:1-888-974-2454">888-974-CHLG (2454)</a>.
</td>
</tr>
</tfoot>
</table>
<h2>Changelog News</h2>

<hr>
<p>Changelog News is our weekly guide to developer news worth your attention. It's hosted and written by our Managing Editor Jerod Santo. Every Monday we cover the developer news worth your attention. We keep it brief, entertaining & always on point. Tune-in to the podcast or read the newsletter to keep up.</p>

<a id="gotime" class="anchor"></a>
<h2>Go Time</h2>
<p><strong>Who you'll reach:</strong> Busy software developers and engineers who want a single subscription to keep them informed and up to date with what's happening in the software world. The podcast is often 8 mins (or less) in length which makes it a must listen. It's often listened to within 1-2 days of publishing. The newsletter is a companion to the audio and often contains extended details and links not included in the podcast.</p>

<p>Each week a rotating panel of experts are joined by occasional special guests to discuss cloud infrastructure, distributed systems, microservices, Kubernetes...oh, and also Go!</p>
<p><strong>Perfect for:</strong> Launches and announcements, conferences and events, promoting developer tools and services, job opportunities, courses and training programs.</p>

<ul>
<li>Each episode includes one (1) pre-roll sponsorship and two (2) mid-roll sponsorships</li>
<li><mark>$1,800 for the featured pre-roll spot at the top of the show</mark></li>
<li><mark>$1,600 for mid-roll spots</mark></li>
<li>Four (4) week minimum &mdash; reach between 62,000 to 88,000 listens</li>
<li>Reaches an average 14,000 to 20,000 listens per episode</li>
<li>Reaches an average 80,000 listens per month, podcast-wide</li>
<li>Records live and published weekly</li>
<li>Your logo and link will appear on the episode pages of the shows you sponsor</li>
<li>Your link will be included in the show notes delivered to podcast clients and RSS feed</li>
<li>Changelog News is a podcast + newsletter that ships on Mondays</li>
<li>Each week we feature one brand on the podcast and the newsletter</li>
<li><mark>$1,000 per week with no minimums</mark></li>
<li>The podcast reaches 25-35k listens per episode</li>
<li>The newsletter reaches 20k+ subscribers with a 51.35% open rate</li>
<li><%= link "Review previous episodes", to: "/news" %>
for examples.</li>
</ul>

<hr>

<a id="shipit" class="anchor"></a>
<h2>Ship It!</h2>
<a id="founderstalk" class="anchor"></a>
<h2>Founders Talk</h2>

<p>Ship it and find out what happens! Ship It is a weekly podcast about infra, code, ops, and the people that make it happen.</p>
<p>Founders Talk is hosted by our Editor-in-Chief Adam Stacoviak. This show features in-depth one-on-one conversations with tech founders and CEOs. They share their journey, discuss lessons learned, and the struggles they go through to build and run their product and business.</p>

<ul>
<li>Each episode includes one (1) pre-roll sponsorship and two (2) mid-roll sponsorships</li>
<li><mark>$1,600 for the featured pre-roll spot at the top of the show</mark></li>
<li><mark>$1,400 for mid-roll spots</mark></li>
<li>Four (4) week minimum &mdash; reach between 34,000 to 48,000 listens</li>
<li>Reaches an average 6,000 to 8,000 listens per episode</li>
<li>Reaches an average 50,000 listens per month, podcast-wide</li>
<li>Records live and published weekly</li>
<li><mark>$1,000 per episode</mark></li>
<li>Two (2) week minimum &mdash; reach between 26,000 to 36,000 listens</li>
<li>Reaches an average 6,500 to 10,000 listens per episode</li>
<li>We will produce conversational ad spots and feature them in either the pre-roll or mid-roll slots of this show</li>
<li>Your logo and link will appear on the episode pages of the shows you sponsor</li>
<li>Your link will be included in the show notes delivered to podcast clients and RSS feed</li>
<li><%= link "Review previous episodes", to: "/founderstalk" %>
for examples.</li>
</ul>

<hr>

<a id="jsparty" class="anchor"></a>
<h2>JS Party</h2>

<p>Each week a rotating panel of experts are joined by occasional special guests to discuss the latest in JavaScript and the web platform.</p>
<p>Every week a rotating panel of web experts are joined by special guests to discuss the latest in JavaScript and the web platform.</p>

<ul>
<li>Each episode includes one (1) pre-roll sponsorship and two (2) mid-roll sponsorships</li>
<li><mark>$1,600 for the featured pre-roll spot at the top of the show</mark></li>
<li><mark>$1,400 for mid-roll spots</mark></li>
<li>Four (4) week minimum &mdash; reach between 46,400 to 60,000 listens</li>
<li><mark>$1,000 per episode</mark></li>
<li>Two (2) week minimum &mdash; reach between 46,400 to 60,000 listens</li>
<li>Reaches an average 8,000 to 15,000 listens per episode</li>
<li>Reaches an average 70,000 listens per month, podcast-wide</li>
<li>Records live and published weekly</li>
<li>We will produce conversational ad spots and feature them in either the pre-roll or mid-roll slots of this show</li>
<li>Your logo and link will appear on the episode pages of the shows you sponsor</li>
<li>Your link will be included in the show notes delivered to podcast clients and RSS feed</li>
</ul>

<hr>

<a id="founderstalk" class="anchor"></a>
<h2>Founders Talk</h2>
<a id="gotime" class="anchor"></a>
<h2>Go Time</h2>

<p>In-depth one-on-one conversations with founders, CEOs, and makers where we discuss their journey, lessons learned, and the struggles they go through to build and run their business.</p>
<p>Every week a rotating panel of Go experts are joined special guests and members of the community to discuss distributed systems, cloud infrastructure, microservices, Kubernetes...oh, and also Go!</p>

<ul>
<li>Each episode includes one (1) pre-roll sponsorship and two (2) mid-roll sponsorships</li>
<li><mark>$1,400 for the featured pre-roll spot at the top of the show</mark></li>
<li><mark>$1,200 for mid-roll spots</mark></li>
<li>Four (4) week minimum &mdash; reach between 26,000 to 36,000 listens</li>
<li>Reaches an average 6,500 to 10,000 listens per episode</li>
<li>Reaches an average 35,000 listens per month, podcast-wide</li>
<li><mark>$1,000 per episode</mark></li>
<li>Two (2) week minimum &mdash; reach between 62,000 to 88,000 listens</li>
<li>Reaches an average 14,000 to 20,000 listens per episode</li>
<li>We will produce conversational ad spots and feature them in either the pre-roll or mid-roll slots of this show</li>
<li>Your logo and link will appear on the episode pages of the shows you sponsor</li>
<li>Your link will be included in the show notes delivered to podcast clients and RSS feed</li>
</ul>

<hr>
Expand All @@ -167,9 +105,8 @@

<ul>
<li>Each episode includes one (1) pre-roll sponsorship and two (2) mid-roll sponsorships</li>
<li><mark>$1,000 for the featured pre-roll spot at the top of the show</mark></li>
<li><mark>$800 for mid-roll spots</mark></li>
<li>Four (4) week minimum &mdash; reach between 44,800 to 52,000 listens</li>
<li><mark>$1,000 per episode</mark></li>
<li>Two (2) week minimum &mdash; reach between 44,800 to 52,000 listens</li>
<li>Reaches an average 8,000 to 10,000 listens per episode</li>
<li>Reaches an average 55,000 listens per month, podcast-wide</li>
<li>Your logo and link will appear on the episode pages of the shows you sponsor</li>
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