content management simplify types

[mattkime]

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Checklist

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• This was checked for cross-browser compatability, including a check against IE11
• Any text added follows EUI's writing guidelines, uses sentence case text and includes i18n support
• Documentation was added for features that require explanation or tutorials
• Unit or functional tests were updated or added to match the most common scenarios
• This was checked for keyboard-only and screenreader accessibility

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• This was checked for breaking API changes and was labeled appropriately
• This includes a feature additition or change that requires a release note and was labeled appropriately