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Small improvements to the SEO guide #6105

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Aug 26, 2019
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Small improvements to the SEO guide #6105

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4 changes: 4 additions & 0 deletions docs/guides/technical-docs-seo-guide.rst
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Expand Up @@ -58,7 +58,11 @@ To summarize some of the most important aspects
as they apply to technical documentation, your site should:

* Use descriptive and accurate titles in the HTML ``<title>`` tag.
For Sphinx, the ``<title>`` comes from the first heading on the page.
* Ensure your URLs are descriptive. They are displayed in search results.
Sphinx uses the source filename without the file extension as the URL.
* Make sure the words your readers would search for to find your site
are actually included on your pages.
* Avoid low content pages or pages with very little original content.
* Avoid tactics that attempt to increase your search engine ranking
without actually improving content.
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