This is an open source brand repository for the Product Of community. Community members can use the resources, guides and assets on this repository for marketing, events & promotions related to the Product Of community. All community members are welcome to contribute to this open source brand.
Product Of is a Digital Product focused community with regular meetup events held in Brisbane and Sydney Australia. Product Of event's include regular breakfast and after work round table meetups as well as ~quarterly panellist, workshop & speaking events. Product Of is open to anyone wanting to attend to understand Digital Product in a deeper, richer way though the sharing of collective knowledge and passion. This includes Designers, Developers, Testers, Product Owners, Coaches, Entrepreneurs, and anyone else working in a field related to Digital Product Product, or with an interest in any of these roles.
Founded: Mar 3, 2016
Founding Members: Jai Mitchell, Greg Le Sueur & Luke Brooker
Local Leadership Team: Jai Mitchell, Greg Le Sueur & Luke Brooker
Fortnightly Meetup day: Every Friday morning
Member Count: 530+
Regular Sponsors: Josephmark & Everyday Hero
Founded: Mar 23, 2016
Founding Member: Tim Cruickshank
Local Leadership Team: Tim Cruickshank, Jessica Tong, Jay Gray & Markolf Zimmer
Fortnightly Meetup day: Every 2nd Thursday Morning/Wednesday night
Member Count: 540+
Regular Sponsors: ustwo Sydney
Founded: Aug 31, 2017
Founding Member: Phill Farrugia
Local Leadership Team: Phill Farrugia
Fortnightly Meetup day: Every 2nd Thursday Morning
Member Count: 79
Regular Sponsors: N/A
Founded: Jan 11, 2018
Founding Member: Patima Tantiprasut
Local Leadership Team: Patima Tantiprasut, ...
Fortnightly Meetup day: ...
Member Count: ...+
Regular Sponsors: ...
As Product Of is an open and transparent community, with the intention of being community run and operated, as such the brand needs to reflect this mentality. By working with the community to establish the Brand Foundation, and then allowing the community to use, change and contribute to every aspect of the brand though a version controlled environment the brand should reflect the ideals and motivations of the community at large, while also providing easy to use assets and resources for members to access when needed.
On Mar 4, 2017 Product of SYD held a User Centered Branding workshop with 20+ members of the Product Of community. During this session, the following foundations for the Product Of brand were defined:
We believe in creating positive change through shared experiences and collaboration
Our community ’Product of __’ gives our users a platform for open discussion, learning and input. Unlike other digital product communities, our’s seeks to enable a diverse and inclusive group.
• Validated
• Relaxed
• Welcomed/Accepted
• Supported
• Timeless but not Irrelevant
• Local but not Inaccessible
• Passionate but not Pushy
• A Community but not A Cult
• Casual but still Structured
• Knowledgable but not Arrogant
Name: Sir Patrick Stewart
Traits: Sense of humour, Advocate (he cares), Calming demeanour, Humble, Passionate, Down to earth, Wise, Surprising.
The complete output from the User Centered Branding workshop can be found here
Feel free to use a method of contribution you are most comfortable with. If you are new to Git, you can use GitHub to contribute by simply uploading new files to the repository and following the rules below.
When contributing, your pull request will go though the following process:
• Pull request is flagged with two Brand Administrators
• Brand Administrators will assess the request against the contribution rules
• Brand Administrators will approve or deny the request, with a message outlining the decision
• Pull request will only be merged into the master branch if both Administators approve
Here is an example of a bad pull request.
When commiting a change or adding a new file/asset, be sure to give your pull request a title (i.e 'Updated logo colours') along with a detailed description of the changes made (i.e 'Changed the logo colours to comply with WCAG 2.0 AA contrast requirements'). This will ensure a quick and easy approval process
When creating a new asset, or updating an old asset, be sure to relate your choices back to the brand Feelings, Traits & Persona. The Brand Administrators will decide if your requested change/addition aligns with the overall brand foundation & direciton.
When you commit an asset, be sure to upload any master files needed to work on that asset (i.e. if you're commiting an SVG, be sure to upload the .sketch, .ai, etc you used to create that SVG). The master files you upload should have a clean and clear file strucutre (i.e. foldrs, layer names, etc). If you need help with this, download some existing assets from the repository and see how other designers have structured their files.
You're assets will be checked agaist WCAG 2.0 AA accessibility standards (at a minimum, admins may also check against colour blind accessibility standards, etc). It's important to us that Product Of is accessible and inclusive to all those that wish to interact with it.
Tim Cruickshank – @timcruicky – [email protected]