A custom-built e-commerce platform for Shers Studios, an independent slow fashion brand. The website serves as both an online shop and a representation of the brand’s ethos, offering unique features such as custom garment ordering and seamless integration with third-party services.
Shers Studios' website provides a tailored solution for sustainable fashion enthusiasts, replacing the client’s previous Wix setup with a robust, scalable, and customizable platform.
- Establish a professional online shop for Shers Studios.
- Showcase the brand's sustainable ethos and past projects.
- Enable custom garment ordering based on user-provided measurements.
- Improve user experience with features not possible on pre-built platforms.
- Shopping Functionality: Supports both guest and registered user checkouts.
- Custom Measurement Orders: Allows users to order custom-made garments based on measurements they provide.
- Automated Order Management: Integration with Stripe and Shippo to handle payment, shipping rates, labels, and tracking.
- Mobile Responsiveness: Optimized for desktop and mobile devices to ensure a seamless browsing experience.
- Google Merchant Integration: Automates product updates for increased visibility.
- Newsletter Signups: Increased subscriptions from 27 to over 1,000 within weeks using Brevo.
The website is live and accessible at www.shersstudios.com.
- Ruby on Rails
- PostgreSQL
- HTML
- SCSS
- JavaScript (via Stimulus/Hotwire)
- Stripe: Secure payments.
- Shippo: Shipping label generation and tracking.
- Cloudinary: Image storage.
- Google Merchant API: Product visibility.
- Brevo: Transactional emails and newsletters.
- Devise: User authentication.
- Meta-Tags Gem: SEO optimization.
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Custom Shopping Experience:
- Guest and registered user checkouts.
- Personalized custom measurement orders for tailored garments.
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Streamlined Operations:
- Integrated Stripe payments.
- Shippo-powered shipping management.
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Content Automation:
- Google Merchant API ensures automated product updates.
- Newsletter subscriptions powered by Brevo.
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SEO and Mobile-Ready:
- Enhanced discoverability via SEO.
- Fully responsive design for mobile and desktop devices.
The project is deployed on Heroku and is live at www.shersstudios.com.
- Delivered a fully custom platform addressing client needs.
- Significantly increased newsletter subscriptions, growing from 27 to over 1,000 within weeks.
- Implement admin tools for editing static text and styling changes (e.g., font colors).
- Introduce additional dynamic features to enhance site customization.
This project was developed solely by Ilya Obretetskiy, working closely with the founder of Shers Studios. Following an Object-Oriented Programming approach, the collaboration translated the brand’s ideas and designs into a functional and elegant platform.
This project is available in a public GitHub repository to showcase my development skills as part of my portfolio. However, it also functions as a live e-commerce platform for a real company, Shers Studios, and serves as their primary online shop.