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34 changes: 34 additions & 0 deletions doc/contributing/advocacy-ambassador-program.md
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Expand Up @@ -291,3 +291,37 @@ with projects learning from one another and their users.
##### Project contacts

* @bmuenzenmeyer

## Active Programs

### Recurring Monthly Livestreams

As part of our ongoing community engagement strategy, we are launching a
**recurring monthly livestream** on the Node.js
[YouTube channel](https://www.youtube.com/@nodejs-foundation).
This livestream will occur around every new major release and
serve the following purposes:

* **Break down new features**: What’s new, how to use it, and how to give feedback.
* **Contributor highlights**: Interviews with contributors and deep dives into features they’ve worked on.
* **Live tutorials**: Hands-on demonstrations of new features with calls for community feedback.

### Host & Promotion

Each livestream will be promoted with a structured social media campaign, including:

* **Scheduling the event** no later than 2 weeks in advance.
* **Social media reminders** posted:

* 2 weeks before the event
* 1 week before the event
* 1 day before the event
* 1 hour before the event

All posts will be prepared in advance on a Pull Request in the
[Node.js ambassadors repo](https://github.com/nodejs/nodejs-ambassadors) and
shared for approval and scheduling.

##### Project contacts

* @ErickWendel
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