A solution to eliminate the privacy breaches implied by sending newsletter processes.

We can avoid storing passwords using a magic link or so. We can't avoid storing email addresses.

Business users frequently choose a "talking" email address revealing their identity and business name.

SECURITY

One way encryption offers secure storage

But, it does not permit to recover the email address for sending the newsletter's issue.

SPAM

To a certain extent, spam is a personal perception depending on what frequency is considered excessive, and how much emails you receive.

MARKETING ECOLOGY

Cookies and trackers attract a negative perception. Advertising trackers conceptors do not relate to the Newsletter publisher's marketing expectations They relate to maximizing the Ad network profits.

Do publishers know their own marketing expectations?

Publishers need to Trigger interest from their users or clients Establish a cool communication line with their subscribers

Make them feel secure and private
Making them feel powerful Creating a feeling of scarcity instead of the newsletter usual "ras-le-bol"

Most subscribers do NOT want to receive repetitive information and promotions disconnected from their needs at an improper time.

ISKIV-ON-DEMAND-NEWS-DELIVERY

This simple powerful solution offers a language agnostic app to fulfill the publisher goals and make users HAPPY.

This solution removes the need to maintain a list of email addresses for sending newsletters.

This tool is a simple on-demand automated process managed at user demand by the app through the click of a button

Hey, it's a long time I did not receive anything from... (scarcity) Let's check ... (power) The app triggers an email to the publisher to request the last published issue or the one to come. The app also offers the user the opportunity to personally interact with the publisher request content to fit its own areas of interest, etc. to request a function or anything else, anonymously or not at user's choice.

At the publisher's end, the user email address is registered for sending the last issue and reply to any request or comment. When sent|done, the encrypted user's email is deleted. But anonymous statistical information about this anonymous use is kept.

The purely statistical anonymous data will provide precious marketing information to the publisher

This way marketing data are personalized (think it as a character) but not identified.

In such context the publisher can easily launch targeted campaigns