Major update to #private-vs-public and #enterprise-developer-resource…

public/content/enterprise/index.md

@@ -4,10 +4,10 @@ description: Guides, articles, and tools about enterprise applications on the pu
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-# Ethereum Mainnet for enterprise {#ethereum-for-enterprise}
-
-Blockchain applications help businesses:
+# Ethereum for enterprise {#ethereum-for-enterprise}
 
+Ethereum can help many kinds of businesses, including large companies:
+
 - Increase trust and reduce the cost of coordination between business parties
 - Improve business network accountability and operational efficiency
 - Build new business models and value creation opportunities
@@ -19,64 +19,68 @@ Enterprise blockchain applications can be built on the public permissionless Eth
 
 There is only one public Ethereum Mainnet. Applications that are built on the Mainnet are able to interoperate, similarly to how applications built on the Internet can connect to each other, leveraging the full potential of decentralized blockchain.
 
-Many businesses and consortia have deployed private, permissioned blockchains for specific applications based on Ethereum technology.
+Many businesses and consortia have deployed private, permissioned blockchains based on Ethereum technology, for specific applications.
 
 ### Key differences {#key-differences}
 
 - Blockchain Security/Immutability - A blockchain’s resistance to tampering is determined by its consensus algorithm. Ethereum Mainnet is secured by the interaction of thousands of independent nodes run by individuals and miners throughout the world. Private chains typically have a small number of nodes which are controlled by one or a few organizations; those nodes can be tightly controlled, but only a few must be compromised in order to rewrite the chain or commit fraudulent transactions.
-- Performance - Because private Enterprise Ethereum chains may use high performance nodes with special hardware requirements and different consensus algorithms such as proof-of-authority, they may achieve higher transaction throughput on the base layer (Layer 1). On Ethereum Mainnet, high throughput can be achieved with the use of [Layer 2 scaling solutions](/developers/docs/scaling/#layer-2-scaling).
-- Cost - The cost to operate a private chain is primarily reflected in labor to set up and manage the chain, and the servers to run it. While there is no cost to connect to Ethereum Mainnet, there is a gas cost for every transaction which must be paid for in ether. Transaction relayers (aka Gas Stations) are being developed in order to eliminate the need for end users and even enterprises to directly use ether in their transactions. Some [analyses](https://github.com/EYBlockchain/fundamental-cost-of-ownership/blob/master/EY%20Total%20Cost%20of%20Ownership%20for%20Blockchain%20Solutions.pdf) have shown that the total cost to operate an application may be lower on Mainnet than running a private chain.
+- Performance - Because private Enterprise Ethereum chains may use high performance nodes with special hardware requirements and different consensus algorithms such as proof-of-authority, they may achieve higher transaction throughput on the base layer (Layer 1). On Ethereum Mainnet, high throughput can be achieved with the use of [Layer 2 scaling solutions](/layer-2).
+- Cost - The cost to operate a private chain is primarily reflected in labor to set up and manage the chain, and the servers to run it. While there is no cost to connect to Ethereum Mainnet, there is a gas cost for every transaction which must be paid for in Ether. Meta-transaction relayers can eliminate the need for end users and even enterprises to directly hold and use ether in their transactions. Some [analyses](https://theblockchaintest.com/uploads/resources/EY%20-%20Total%20cost%20of%20ownership%20for%20blockchain%20solutions%20-%202019%20-%20Apr.pdf) have shown that the total cost to operate an application may be lower on Mainnet than running a private chain.
 - Node Permissioning - Only authorized nodes can join private chains. Anybody can set up a node on Ethereum Mainnet.
-- Privacy - Access to data written to private chains can be controlled by restricting access to the network, and on a finer grained basis with access controls and private transactions. All data written to Mainnet Layer 1 is viewable by anyone, so sensitive information should be stored and transmitted off-chain, or else encrypted. Design patterns that facilitate this are emerging (e.g. Baseline, Aztec), as well as Layer 2 solutions that can keep data compartmentalized and off of Layer 1.
+- Privacy - Access to data written to private chains can be controlled by restricting access to the network, and on a finer grained basis with access controls and private transactions. All data written to Mainnet Layer 1 is viewable by anyone, so sensitive information should be stored and transmitted off-chain, or else encrypted. Design patterns that facilitate this are emerging (e.g. Baseline, Nightfall), as well as Layer 2 solutions that can keep data compartmentalized and off of Layer 1.
 
 ### Why build on Ethereum Mainnet {#why-build-on-ethereum-mainnet}
 
-Enterprises have been experimenting with blockchain technology since around 2016, when the Hyperledger, Quorum, and Corda projects were launched. The focus was largely on private permissioned enterprise blockchains, but starting in 2019 there has been a shift in thinking about public vs private blockchains for business applications. A [survey](https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/blockchain/ey-public-blockchain-opportunity-snapshot.pdf) conducted by Forrester revealed that “Survey respondents ... see this potential, with 75% stating that they’re likely to leverage public blockchains in the future, and nearly one-third saying they’re very likely”. EY’s Paul Brody has [talked](https://www.youtube.com/watch?v=-ycu5vGDdZw&feature=youtu.be&t=3668) about the benefits of building on public blockchain, which (depending on the application) may include stronger security/immutability, transparency, lower total cost of ownership, and the ability to interoperate with all of the other applications that are also on the Mainnet (network effects). Sharing a common frame of reference among businesses avoids the unnecessary creation of numerous isolated silos which cannot communicate and share or synchronize information with each other.
+A key benefit of public blockchains to businesses is monopoly resistance. Using Ethereum Mainnet as a neutral referee to coordinate business transactions avoids putting your trust in another company, over which your competitors may gain control or influence, putting you at a disadvantage. On an open, permissionless, and decentralized platform that anyone can join, use, and contribute to, there is no central authority who may use their power to gain an advantage over you.
 
-Another development which is shifting the focus toward public blockchains is [Layer 2](/developers/docs/scaling/#layer-2-scaling). Layer 2 is primarily a scalability technology category which makes high throughput applications possible on public chains. But Layer 2 solutions can also [address some of the other challenges that have driven enterprise developers to choose private chains in the past](https://entethalliance.org/how-ethereum-layer-2-scaling-solutions-address-barriers-to-enterprises-building-on-mainnet/).
+Enterprises have been experimenting with blockchain technology since around 2016, when the Hyperledger, Quorum, and Corda projects were launched. Initially the focus was largely on private permissioned enterprise blockchains, but starting in 2019 there was a shift in thinking about public vs private blockchains for business applications. EY’s Paul Brody has [talked](https://www.youtube.com/watch?v=-ycu5vGDdZw&feature=youtu.be&t=3668) about the benefits of building on public (vs. private) blockchains, which (depending on the application) may include stronger security/immutability, transparency, lower total cost of ownership, and the ability to interoperate with all of the other applications that are also on the Mainnet (network effects). Sharing a common frame of reference among businesses avoids the unnecessary creation of numerous isolated silos which cannot communicate and share or synchronize information with each other.
 
-## Enterprise developer resources {#enterprise-developer-resources}
+Another development which is shifting the focus toward public blockchains is [Layer 2](/layer-2). Layer 2 is primarily a scalability technology category which makes high throughput applications possible on public chains. But Layer 2 solutions can also [address some of the other challenges that have driven enterprise developers to choose private chains in the past](https://entethalliance.org/how-ethereum-layer-2-scaling-solutions-address-barriers-to-enterprises-building-on-mainnet/).
+
+## Resources {#enterprise-resources}
+
+### Further reading {#further-reading}
+
+Non-technical resources for understanding how businesses can benefit from Ethereum
+
+- [Enterprise Ethereum Alliance 2023 Business Readiness Report](https://entethalliance.org/eea-ethereum-business-readiness-report-2023/) - _surveys the potential and capabilities of public Ethereum and the broader Ethereum ecosystem for businesses_
+- [_Ethereum for Business_ by Paul Brody](https://www.uapress.com/product/ethereum-for-business/) - _is a plain-English guide to the use cases that generate returns from asset management to payments to supply chains_
 
 ### Organizations {#organizations}
 
-Some collaborative efforts to make Ethereum enterprise friendly have been made by different organizations:
+Some collaborative efforts to make Ethereum enterprise friendly have been made by different organizations
+
+- [Enterprise Ethereum Alliance](https://entethalliance.org/) - The EEA helps organizations to adopt and use Ethereum technology in their daily business operations. Its goal is accelerating business Ethereum through professional and commercial support, advocacy and research, standards development and ecosystem trust services.
+- [Global Blockchain Business Council](https://www.gbbc.io/) - The GBBC is an industry association for the blockchain technology ecosystem. Through engaging policymakers and regulators, curating events and in-depth discussions, and driving research, GBBC is dedicated to further adoption of blockchain to create more secure, equitable, and functional societies.
 
-- [Enterprise Ethereum Alliance (EEA)](https://entethalliance.org/)
-  The EEA enables organizations to adopt and use Ethereum technology in their daily business operations. It empowers the Ethereum ecosystem to develop new business opportunities, drive industry adoption, and learn and collaborate with one another.
-  The EEA’s Mainnet working group is a focal point for representatives from businesses who are interested in building on the public Ethereum Mainnet, as well as members of the Ethereum community who would like to support them.
-- [Ethereum OASIS Open Project](https://github.com/ethereum-oasis/oasis-open-project)
-  The Ethereum OASIS Open Project is an OASIS Open Project that exists to provide a neutral forum for diverse stakeholders to create high-quality specifications that facilitate Ethereum’s longevity, interoperability, and ease of integration. The project intends to develop clear, open standards, high-quality documentation, and shared test suites that facilitate new features and enhancements to the Ethereum protocol.
-- [Baseline Project](https://www.baseline-protocol.org/)
-  The Baseline Protocol is an open source initiative that combines advances in cryptography, messaging, and blockchain to deliver secure and private business processes at low cost via the public Ethereum Mainnet. The protocol enables confidential and complex collaboration between enterprises without leaving any sensitive data on-chain. The Baseline project is a sub-project of the Ethereum OASIS Open Project, and is coordinated by the Baseline Technical Steering Committee.
+
+## Enterprise developer resources {#enterprise-developer-resources}
 
 ### Products and services {#products-and-services}
 
-- [Alchemy](https://www.alchemy.com/) _provides API services and tools for building and monitoring applications on Ethereum_
-- [Blast](https://blastapi.io/) _an API platform that provides RPC/WSS APIs for Ethereum Archive Mainnet and Testnets._
-- [Blockapps](https://blockapps.net/) _implementation of the Enterprise Ethereum protocol, tooling and APIs that form the STRATO platform_
-- [Chainstack](https://chainstack.com/) _mainnet and testnet Ethereum infrastructure hosted in public & isolated customer clouds_
-- [ConsenSys](https://consensys.net/) _provides a range of products and tools for building on Ethereum, as well as consulting and custom development services_
-- [Envision Blockchain](https://envisionblockchain.com/) _provides enterprise focused consulting and development services specializing in Ethereum Mainnet_
-- [EY OpsChain](https://blockchain.ey.com/products/contract-manager) _provides a procurement workflow by issuing RFQ’s, contracts, purchase orders, and invoices across your network of trusted business partners_
-- [Hyperledger Besu](https://www.hyperledger.org/use/besu) _an enterprise focused open-source Ethereum client developed under the Apache 2.0 license and written in Java_
-- [Infura](https://infura.io/) _scalable API access to the Ethereum and IPFS networks_
-- [Kaleido](https://kaleido.io/) _an enterprise-focused development platform that offers simplified blockchain and digital asset applications_
-- [NodeReal](https://nodereal.io/) _provides scalable blockchain infrastructure and API services provider for the Web3 ecosystem_
-- [Provide](https://provide.services/) _infrastructure and APIs for Enterprise Web3 applications_
-- [QuickNode](https://www.quicknode.com/) _provides reliable and fast nodes with high-level APIs like NFT API, Token API, etc., while delivering a unified product suite and enterprise-grade solutions_
-- [Tenderly](https://tenderly.co) _a Web3 development platform that provides debugging, observability, and infrastructure building blocks for developing, testing, monitoring, and operating smart contracts_
-- [Unibright](https://unibright.io/) _a team of blockchain specialists, architects, developers and consultants with 20+ years of experience in business processes and integration_
-- [Zero Services GmbH](https://www.zeroservices.eu/) _provider of managed services spread across co-locations in Europe and Asia. Operates & monitors your nodes securely and reliably_
-- [Zeeve](https://www.zeeve.io/) _provides a range of products and tools for building on Ethereum, also infrastructure and APIs for Enterprise Web3 applications._
+- [Alchemy](https://www.alchemy.com/) - _provides API services and tools for building and monitoring applications on Ethereum_
+- [Blast](https://blastapi.io/) - _an API platform that provides RPC/WSS APIs for Ethereum Archive Mainnet and Testnets._
+- [Blockapps](https://blockapps.net/) - _implementation of the Enterprise Ethereum protocol, tooling and APIs that form the STRATO platform_
+- [Chainstack](https://chainstack.com/) - _mainnet and testnet Ethereum infrastructure hosted in public & isolated customer clouds_
+- [ConsenSys](https://consensys.net/) - _provides a range of products and tools for building on Ethereum, as well as consulting and custom development services_
+- [Envision Blockchain](https://envisionblockchain.com/) - _provides enterprise focused consulting and development services specializing in Ethereum Mainnet_
+- [EY OpsChain](https://blockchain.ey.com/products/contract-manager) - _provides a procurement workflow by issuing RFQ’s, contracts, purchase orders, and invoices across your network of trusted business partners_
+- [Hyperledger Besu](https://www.hyperledger.org/use/besu) - _an enterprise focused open-source Ethereum client developed under the Apache 2.0 license and written in Java_
+- [Infura](https://infura.io/) - _scalable API access to the Ethereum and IPFS networks_
+- [Kaleido](https://kaleido.io/) - _an enterprise-focused development platform that offers simplified blockchain and digital asset applications_
+- [NodeReal](https://nodereal.io/) - _provides scalable blockchain infrastructure and API services provider for the Web3 ecosystem_
+- [Provide](https://provide.services/) - _enterprise zero-knowledge middleware_
+- [QuickNode](https://www.quicknode.com/) - _provides reliable and fast nodes with high-level APIs like NFT API, Token API, etc., while delivering a unified product suite and enterprise-grade solutions_
+- [Tenderly](https://tenderly.co) - _a Web3 development platform that provides debugging, observability, and infrastructure building blocks for developing, testing, monitoring, and operating smart contracts_
+- [Unibright](https://unibright.io/) - _a team of blockchain specialists, architects, developers and consultants with 20+ years of experience in business processes and integration_
+- [Zeeve](https://www.zeeve.io/) - _provides a range of products and tools for building on Ethereum, also infrastructure and APIs for Enterprise Web3 applications._
 
 ### Tooling and libraries {#tooling-and-libraries}
 
-- [Alethio](https://explorer.aleth.io/) _Ethereum Data Analytics Platform_
-- [Sirato](https://www.web3labs.com/sirato) _a data and analytics platform for public and private Ethereum compatible networks by Web3 Labs_
-- [Ernst & Young's ‘Nightfall'](https://github.com/EYBlockchain/nightfall) _a toolkit for private transactions_
-- [EthSigner](https://github.com/ConsenSys/ethsigner) _a transaction signing application to be used with a web3 provider_
-- [Tenderly](https://tenderly.co/) _a Data Platform providing real-time analytics, alerting and monitoring with support for private networks_
-- [Truffle Suite](https://trufflesuite.com) _blockchain development suite (Truffle, Ganache, Drizzle)_
+- [Baseline Project](https://www.baseline-protocol.org/) - _The Baseline Protocol is a set of tools and libraries that helps enterprises coordinate complex, multi-party business processes and workflows with privacy while keeping data in respective systems of record. The standard enables two or more state machines to achieve and maintain data consistency and workflow continuity by using a network as a common frame of reference._
+- [Chainlens](https://www.chainlens.com/) - _SaaS and on-prem blockchain data and analytics platform from Web3 Labs_
+- [Ernst & Young's 'Nightfall'](https://github.com/EYBlockchain/nightfall_3) - _an application for transferring ERC20, ERC721 and ERC1155 applications under Zero Knowledge, using an Optimistic Rollup_
+- [Truffle Suite](https://trufflesuite.com) - _blockchain development suite (Truffle, Ganache, Drizzle)_
 
 ### Scalability solutions {#scalability-solutions}