Early Bird is a website that offers financial services to target young investors who have short or mid-term investment horizons with AUM less than 50K and are willing to actively manage their own portfolio. Users are going to complete a preliminary questionnaire regarding their investment goal and risk tolerance level. If users are considered qualified, they can initiate a financial plan on the website. They can sign up either by email or their social media accounts. Each user has a dashboard with 4 main sections: Current AUM amount, Current investment combination (user’s choice), Mock investment combination (our recommendations), and Market Trend News.
The rise of Robinhood fundamentally changed the financial services industry. By 2014, the cheapest online brokers were still charging $5 to $8 a trade. Robinhood pushed trading costs to its theoretical limit: Zero. With a sleek, easy to navigate the mobile app, it’s not surprising that Robinhood is popular among millennials. We expect that accessing the financial market with zero cost will attract more beginning and younger investors. As a result, we decided to develop a website where people can initiate their financial plans to achieve their short or mid-term investment goals. Users will create their own profiles on the Early Bird website by answering questions on investment goal, income, asset, risk assessment and will engage with the app at various times but will receive daily updates on changes to recommendations.
Target Customers
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Small AUM (asset under management amount), a portfolio with a value below $50,000USD
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Mid-term or short-term oriented (between two days and 12 months)
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Ultimate goal for the portfolio could be buying a car, a motorcycle or a yacht, emergency money for being layoff. But not retirement planning, mortgage investment (this need passively portfolio management)
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Average or above risk tolerance level per preliminary questionnaire
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Interested in actively participating in the decision-making process of their wealth
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Want to save money on the advisory fees
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Interested with the philosophy of asset allocation, rebalancing portfolio