Integrate guided viewing options (e.g., 'Add this item to virtual tour').

[brittnylapierre]

https://www.mmmonk.be/en/about-iiif/end-users-feedback-for-iiif
Integrated applications are a win for institutions, because their images will be used more actively. They can familiarize end-users with various aspects of IIIF, sparking enthusiasm to also work with IIIF tools outside the institution's environment.