docs: updating readme and display version for rebranding

README.md

@@ -7,47 +7,47 @@ _an interactive explorer for single-cell transcriptomics data_
 [![Compatibility Tests](https://github.com/chanzuckerberg/cellxgene/workflows/Compatibility%20Tests/badge.svg)](https://github.com/chanzuckerberg/cellxgene/actions?query=workflow%3A%22Compatibility+Tests%22)
 ![Code Coverage](https://codecov.io/gh/chanzuckerberg/cellxgene/branch/main/graph/badge.svg)
 
-cellxgene Desktop (pronounced "cell-by-gene") is an interactive data explorer for single-cell datasets, such as those coming from the [Human Cell Atlas](https://humancellatlas.org). Leveraging modern web development techniques to enable fast visualizations of at least 1 million cells, we hope to enable biologists and computational researchers to explore their data.
+CZ CELLxGENE Annotate (pronounced "cell-by-gene") is an interactive data explorer for single-cell datasets, such as those coming from the [Human Cell Atlas](https://humancellatlas.org). Leveraging modern web development techniques to enable fast visualizations of at least 1 million cells, we hope to enable biologists and computational researchers to explore their data.
 
-Whether you need to visualize one thousand cells or one million, cellxgene Desktop helps you gain insight into your single-cell data.
+Whether you need to visualize one thousand cells or one million, CELLxGENE Annotate helps you gain insight into your single-cell data.
 
 <img src="https://github.com/chanzuckerberg/cellxgene/raw/main/docs/images/crossfilter.gif" width="350" height="200" hspace="30"><img src="https://github.com/chanzuckerberg/cellxgene/raw/main/docs/images/category-breakdown.gif" width="350" height="200" hspace="30">
 
 # Getting started
 
-### The comprehensive guide to cellxgene Desktop
+### The comprehensive guide to CZ CELLxGENE Annotate
 
-[The cellxgene documentation is your one-stop-shop for information about cellxgene Desktop](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/README.md)! You may be particularly interested in:
+[The CZ CELLxGENE Annotate documentation is your one-stop-shop for information about CELLxGENE Annotate](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/README.md)! You may be particularly interested in:
 
-- Seeing [what cellxgene Desktop can do](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/explore-data/explorer-tutorials.md)
-- Learning more about cellxgene [installation](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/install.md) and [usage](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/quick-start.md#quick-start-1)
-- [Preparing your own data](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/data-reqs.md) for use in cellxgene Desktop
+- Seeing [what Annotate can do](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/explore-data/explorer-tutorials.md)
+- Learning more about Annotate [installation](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/install.md) and [usage](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/quick-start.md#quick-start-1)
+- [Preparing your own data](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/data-reqs.md) for use in Annotate
 - Checking out [our roadmap](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/roadmap.md) for future development
-- [Contributing](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/contribute.md) to cellxgene Desktop
+- [Contributing](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/contribute.md) to Annotate
 
 ### Quick start
 
-To install cellxgene Desktop you need Python 3.6+. We recommend [installing cellxgene Desktop into a conda or virtual environment.](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/install.md)
+To install CELLxGENE Annotate you need Python 3.6+. We recommend [installing Annotate into a conda or virtual environment.](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/install.md)
 
 Install the package.
 
 ```bash
 pip install cellxgene
 ```
 
-Launch cellxgene Desktop with an example [anndata](https://anndata.readthedocs.io/en/latest/) file
+Launch Annotate with an example [anndata](https://anndata.readthedocs.io/en/latest/) file
 
 ```bash
 cellxgene launch https://cellxgene-example-data.czi.technology/pbmc3k.h5ad
 ```
 
-To explore more datasets already formatted for cellxgene Desktop, check out the [Demo data](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/quick-start.md#example-datasets) or
+To explore more datasets already formatted for Annotate, check out the [Demo data](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/quick-start.md#example-datasets) or
 see [Preparing your data](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/desktop/data-reqs.md) to learn more about formatting your own
-data for cellxgene Desktop.
+data for CELLxGENE Annotate.
 
 ### Supported browsers
 
-cellxgene Desktop currently supports the following browsers:
+CELLxGENE Annotate currently supports the following browsers:
 
 - Google Chrome 61+
 - Edge 15+
@@ -62,11 +62,11 @@ For questions, suggestions, or accolades, [join the `#cellxgene-users` channel o
 
 For any errors, [report bugs on Github](https://github.com/chanzuckerberg/cellxgene/issues).
 
-# Developing with cellxgene Desktop
+# Developing with CZ CELLxGENE Annotate
 
 ### Contributing
 
-We warmly welcome contributions from the community! Please see our [contributing guide](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/contribute.md) and don't hesitate to open an issue or send a pull request to improve cellxgene Desktop. Please see the [dev_docs](https://github.com/chanzuckerberg/cellxgene/tree/main/dev_docs) for pull request suggestions, unit test details, local documentation preview, and other development specifics. 
+We warmly welcome contributions from the community! Please see our [contributing guide](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/contribute.md) and don't hesitate to open an issue or send a pull request to improve CELLxGENE Annotate. Please see the [dev_docs](https://github.com/chanzuckerberg/cellxgene/tree/main/dev_docs) for pull request suggestions, unit test details, local documentation preview, and other development specifics. 
 
 This project adheres to the Contributor Covenant [code of conduct](https://github.com/chanzuckerberg/.github/blob/master/CODE_OF_CONDUCT.md). By participating, you are expected to uphold this code. Please report unacceptable behavior to [email protected].
 
@@ -77,11 +77,11 @@ As such, we encourage other scientific tool builders in academia or industry to
 this project. All code is freely available for reuse under the [MIT license](https://opensource.org/licenses/MIT).
 
 
-Before extending cellxgene, we encourage you to reach out to us with ideas or questions. It might be possible that an 
+Before extending CELLxGENE Annotate, we encourage you to reach out to us with ideas or questions. It might be possible that an 
 extension could be directly contributed, which would make it available for a wider audience, or that it's on our 
 [roadmap](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/roadmap.md) and under active development. 
 
-See the [cellxgene extensions](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/community-extensions.md) section of our documentation for examples of community use and cellxgene extensions. 
+See the [CELLxGENE extensions](https://github.com/chanzuckerberg/cellxgene-documentation/blob/main/community-extensions.md) section of our documentation for examples of community use and CELLxGENE extensions. 
 
 ### Security
 

client/index.html

@@ -3,7 +3,7 @@
   <head>
     <meta charset="utf-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
-    <title>cell&times;gene</title>
+    <title>CELL&times;GENE | Annotate</title>
     <style>
       html,
       body,

client/index_template.html

@@ -3,7 +3,7 @@
   <head>
     <meta charset="utf-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
-    <title>cell&times;gene</title>
+    <title>CELL&times;GENE | Annotate</title>
     <style>
       html,
       body,

client/src/components/app.js

@@ -41,7 +41,7 @@ class App extends React.Component {
     const { loading, error, graphRenderCounter } = this.props;
     return (
       <Container>
-        <Helmet title="cellxgene" />
+        <Helmet title="CELL&times;GENE | Annotate" />
         {loading ? (
           <div
             style={{