Merge pull request #2947 from alphagov/ab-test-video-killed-the-utr-star

AB test - replace some content on UTR page

app/controllers/content_items_controller.rb

@@ -24,6 +24,7 @@ class ContentItemsController < ApplicationController
   def show
     load_content_item
 
+    temporary_ab_test_find_utr_page
     set_expiry
 
     if is_service_manual?
@@ -266,4 +267,31 @@ def csp_connect_src
 
     @content_item.csp_connect_src
   end
+
+  # TEMPORARY (author: richard.towers, expected end date: February 2024)
+  # Content specific AB test for the Find your UTR number page
+  def temporary_ab_test_find_utr_page
+    placeholder = "{{ab_test_find_utr_number_video_links}}"
+    if @content_item.base_path == "/find-utr-number" && @content_item.body.include?(placeholder)
+      ab_test = GovukAbTesting::AbTest.new(
+        "find_utr_number_video_links",
+        dimension: 61, # https://docs.google.com/spreadsheets/d/1h4vGXzIbhOWwUzourPLIc8WM-iU1b6WYOVDOZxmU1Uo/edit#gid=254065189&range=69:69
+        allowed_variants: %w[A B Z],
+        control_variant: "Z",
+      )
+      @requested_variant = ab_test.requested_variant(request.headers)
+      @requested_variant.configure_response(response)
+
+      replacement = case @requested_variant.variant_name
+                    when "A"
+                      I18n.t("ab_tests.find_utr_number_video_links.A")
+                    when "B"
+                      I18n.t("ab_tests.find_utr_number_video_links.B")
+                    else
+                      I18n.t("ab_tests.find_utr_number_video_links.Z")
+                    end
+      @content_item.body.sub!(placeholder, replacement)
+    end
+  end
+  # /TEMPORARY
 end

config/locales/ar.yml

@@ -1,5 +1,10 @@
 ---
 ar:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/az.yml

@@ -1,5 +1,10 @@
 ---
 az:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/be.yml

@@ -1,5 +1,10 @@
 ---
 be:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/bg.yml

@@ -1,5 +1,10 @@
 ---
 bg:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/bn.yml

@@ -1,5 +1,10 @@
 ---
 bn:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/cs.yml

@@ -1,5 +1,10 @@
 ---
 cs:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/cy.yml

@@ -1,5 +1,10 @@
 ---
 cy:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/da.yml

@@ -1,5 +1,10 @@
 ---
 da:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/de.yml

@@ -1,5 +1,10 @@
 ---
 de:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/dr.yml

@@ -1,5 +1,10 @@
 ---
 dr:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/el.yml

@@ -1,5 +1,10 @@
 ---
 el:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/en.yml

@@ -1,5 +1,10 @@
 ---
 en:
+  ab_tests:
+    find_utr_number_video_links:
+      A: 'in the <a href="/guidance/download-the-hmrc-app"><abbr title="HM Revenue and Customs">HMRC</abbr> app</a>'
+      B: 'in the <abbr title="HM Revenue and Customs">HMRC</abbr> app - watch a <a href="https://www.youtube.com/watch?v=LXw9ily9rTo">video about finding your UTR number in the app</a>'
+      Z: 'in the <a href="/guidance/download-the-hmrc-app"><abbr title="HM Revenue and Customs">HMRC</abbr> app</a>'
   call_for_evidence:
     and: and
     another_website_html: This call for evidence %{closed} held on <a href="%{url}">another website</a>

config/locales/es-419.yml

@@ -1,5 +1,10 @@
 ---
 es-419:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/es.yml

@@ -1,5 +1,10 @@
 ---
 es:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/et.yml

@@ -1,5 +1,10 @@
 ---
 et:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/fa.yml

@@ -1,5 +1,10 @@
 ---
 fa:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/fi.yml

@@ -1,5 +1,10 @@
 ---
 fi:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/fr.yml

@@ -1,5 +1,10 @@
 ---
 fr:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/gd.yml

@@ -1,5 +1,10 @@
 ---
 gd:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/gu.yml

@@ -1,5 +1,10 @@
 ---
 gu:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/he.yml

@@ -1,5 +1,10 @@
 ---
 he:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/hi.yml

@@ -1,5 +1,10 @@
 ---
 hi:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/hr.yml

@@ -1,5 +1,10 @@
 ---
 hr:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/hu.yml

@@ -1,5 +1,10 @@
 ---
 hu:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/hy.yml

@@ -1,5 +1,10 @@
 ---
 hy:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/id.yml

@@ -1,5 +1,10 @@
 ---
 id:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/is.yml

@@ -1,5 +1,10 @@
 ---
 is:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/it.yml

@@ -1,5 +1,10 @@
 ---
 it:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/ja.yml

@@ -1,5 +1,10 @@
 ---
 ja:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/ka.yml

@@ -1,5 +1,10 @@
 ---
 ka:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/kk.yml

@@ -1,5 +1,10 @@
 ---
 kk:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html:

config/locales/ko.yml

@@ -1,5 +1,10 @@
 ---
 ko:
+  ab_tests:
+    find_utr_number_video_links:
+      A:
+      B:
+      Z:
   call_for_evidence:
     and:
     another_website_html: