[source-facebook-marketing] Ad Creative Is Incomplete

[evris99]

Connector Name

source-facebook-marketing

Connector Version

v4.0.0

What step the error happened?

During the sync

Relevant information

I had a working connection that uses the Facebook Marketing source with a Postgres destination.
Starting September 5th, I started seeing that each sync failed for the ad_creatives schema.

The error returned from facebook is:
Ad Creative Is Incomplete
The reel you selected for your ad is not available. It could be deleted or you might not have permissions to see it. Please check your ad creative and try again.

Relevant log output

2025-09-08 23:55:11 source ERROR Giving up call(...) after 1 tries (facebook_business.exceptions.FacebookRequestError: 

  Message: Call was not successful
  Method:  GET
  Path:    https://graph.facebook.com/v23.0/act_268396563680735/adcreatives
  Params:  {'access_token': '****', 'limit': '100', 'fields': 'id,body,name,title,status,actor_id,adlabels,link_url,url_tags,video_id,image_url,object_id,account_id,image_hash,link_og_id,object_url,image_crops,object_type,template_url,thumbnail_url,product_set_id,asset_feed_spec,object_story_id,applink_treatment,instagram_user_id,object_story_spec,template_url_spec,call_to_action_type,instagram_permalink_url,effective_object_story_id,source_instagram_media_id,effective_instagram_media_id', 'summary': 'true', 'after': 'MTIwMjEyMDI3ODAwMTcwMzQ5'}

  Status:  400
  Response:
    {
      "error": {
        "message": "Invalid parameter",
        "type": "OAuthException",
        "code": 100,
        "error_subcode": 2446289,
        "is_transient": false,
        "error_user_title": "Ad Creative Is Incomplete",
        "error_user_msg": "The reel you selected for your ad is not available. It could be deleted or you might not have permissions to see it. Please check your ad creative and try again.",
        "fbtrace_id": "ADoKNFtcEVNYzmo_bx0iSHg"
      }
    })
2025-09-08 23:55:11 source ERROR Encountered an exception while reading stream ad_creatives
Traceback (most recent call last):
  File "/usr/local/lib/python3.11/site-packages/backoff/_sync.py", line 105, in retry
    ret = target(*args, **kwargs)
          ^^^^^^^^^^^^^^^^^^^^^^^
  File "/airbyte/integration_code/source_facebook_marketing/api.py", line 171, in call
    response = super().call(method, path, params, headers, files, url_override, api_version)
               ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
  File "/usr/local/lib/python3.11/site-packages/facebook_business/api.py", line 336, in call
    raise fb_response.error()
facebook_business.exceptions.FacebookRequestError: 

  Message: Call was not successful
  Method:  GET
  Path:    https://graph.facebook.com/v23.0/act_268396563680735/adcreatives
  Params:  {'access_token': '****', 'limit': '100', 'fields': 'id,body,name,title,status,actor_id,adlabels,link_url,url_tags,video_id,image_url,object_id,account_id,image_hash,link_og_id,object_url,image_crops,object_type,template_url,thumbnail_url,product_set_id,asset_feed_spec,object_story_id,applink_treatment,instagram_user_id,object_story_spec,template_url_spec,call_to_action_type,instagram_permalink_url,effective_object_story_id,source_instagram_media_id,effective_instagram_media_id', 'summary': 'true', 'after': 'MTIwMjEyMDI3ODAwMTcwMzQ5'}

  Status:  400
  Response:
    {
      "error": {
        "message": "Invalid parameter",
        "type": "OAuthException",
        "code": 100,
        "error_subcode": 2446289,
        "is_transient": false,
        "error_user_title": "Ad Creative Is Incomplete",
        "error_user_msg": "The reel you selected for your ad is not available. It could be deleted or you might not have permissions to see it. Please check your ad creative and try again.",
        "fbtrace_id": "ADoKNFtcEVNYzmo_bx0iSHg"
      }
    }


During handling of the above exception, another exception occurred:

Traceback (most recent call last):
  File "/usr/local/lib/python3.11/site-packages/airbyte_cdk/sources/abstract_source.py", line 133, in read
    yield from self._read_stream(
  File "/usr/local/lib/python3.11/site-packages/airbyte_cdk/sources/abstract_source.py", line 239, in _read_stream
    for record_data_or_message in record_iterator:
  File "/usr/local/lib/python3.11/site-packages/airbyte_cdk/sources/streams/core.py", line 192, in read
    for record_data_or_message in records:
  File "/airbyte/integration_code/source_facebook_marketing/streams/streams.py", line 68, in read_records
    for record in super().read_records(sync_mode, cursor_field, stream_slice, stream_state):
  File "/airbyte/integration_code/source_facebook_marketing/streams/base_streams.py", line 192, in read_records
    for record in self.list_objects(
  File "/usr/local/lib/python3.11/site-packages/facebook_business/api.py", line 776, in __next__
    if not self._queue and not self.load_next_page():
                               ^^^^^^^^^^^^^^^^^^^^^
  File "/airbyte/integration_code/source_facebook_marketing/streams/patches.py", line 40, in load_next_page
    response_obj = self._api.call(
                   ^^^^^^^^^^^^^^^
  File "/usr/local/lib/python3.11/site-packages/backoff/_sync.py", line 112, in retry
    _call_handlers(on_giveup, **details, exception=e)
  File "/usr/local/lib/python3.11/site-packages/backoff/_sync.py", line 20, in _call_handlers
    hdlr(details)
  File "/airbyte/integration_code/source_facebook_marketing/streams/common.py", line 92, in give_up
    raise traced_exception(details["exception"])
airbyte_cdk.utils.traced_exception.AirbyteTracedException: Invalid parameter
2025-09-08 23:55:11 source INFO Marking stream ad_creatives as STOPPED

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[davidnateberg]

Just wanted to chime in that we're seeing the exact same error on our end, which seems to have started when we deleted a reel. This also breaks the whole ad_creative stream. In our case we are running connector version 4.0.0 and our destination is snowflake.