X (formerly Twitter) Ads API by Addingwell - GTM Server-Side Tag Template

Overview

This repository contains the Google Tag Manager (GTM) Server-Side Tag Template for X (formerly Twitter) Ads API. This tag template allows users to integrate with X Ads API seamlessly using Google Tag Manager Server-Side.

Features

• Supports integration with X (formerly Twitter) Ads API
• Event tracking for Twitter Ads
• Secure and optimized for GTM Server-Side environment
• Developed by Addingwell

Installation

To install and use this GTM Server-Side Tag Template, follow these steps:

1. Open Google Tag Manager and navigate to your Server-Side container.
2. Click on Templates in the left sidebar.
3. Click New and then select Import.
4. Upload the provided template file (.tpl format) from this repository.
5. Click Save and configure the required settings.

Configuration

The template requires some essential configurations to function correctly:

• API Keys and secrets: Your X Ads API keys and secrets.
• Addingwell Container UUID: Available in the section Tagging Server of your container.

Usage

Once the tag is installed and configured:

1. Create a new tag in your GTM Server-Side container.
2. Select the X (formerly Twitter) Ads API by Addingwell tag.
3. Configure the event name, user data, and conversion values.
4. Set up appropriate triggers to fire the tag when needed.
5. Preview and test the integration before publishing.

Troubleshooting

• No data is sent to X Ads: Ensure that your API key and event mappings are correctly configured.
• Errors in GTM logs: Check the GTM server logs for detailed error messages.
• Incorrect conversion values: Validate the data being sent by checking GTM debug mode.

Support

For any issues or questions, please contact Addingwell Support or refer to the X Ads API documentation.