#App Store Optimization

Understanding how the App Store works will help you gain more downloads without spending a dime on ads.

##Keywords, keywords, keywords... Here are the main things you should know about keywords:

#####Comma Separated Poor: money tip calculator measure

Good: money,tip,calculator,measure

#####Absolutely No Spaces Poor: money, tip, calculator, measure

Good: money,tip,calculator,measure

#####One Word at a Time Poor: money, tip calculator, measure

Good: money,tip,calculator,measure

#####Stick to Only Singular Forms Apple magically adds the plural form if you just include the singular form)

Poor: tip,tips,calculators,measures

Good: tip,calculator,measure

#####Do Not Use Generic Words Poor: good,free,app,game

Good: tip,money,calculator,pay,bill

#####Do Not Type Numbers as Words Apple magically searches for the worded version of a number)

Poor: one,two,five,ten

Good: 1,2,5,10

#####ALWAYS Fill Up the Keywords Field on iTunes Connect There's no point of leaving empty spaces. Always fill up all the allowed 100 characters.

#####In-App Purchase Titles Count In-App Purchase titles are automatically included as keywords. Make sure you take advantage of that.

#####Never repeat any words from the title of the app in the keywords Words in the title have a higher priority than keywords. Never repeat anything from the title in the keywords. Not even a single word. #####Research Your Keywords Make sure you search for your keywords on the App Store to see if you have a chance of getting your app on top of the list. Use services like App Annie, SensorTower and whatever other resource you can use to find keywords that people search for a lot and are easy to get on the top of the list of.

##App's Title We only have two tips for the app title that are very important:

• App's Title on iTunes Connect
  • Poor: iTip Waiters
  • Good: iTip Waiters - Helps You Calcuate Fair Tips
• If I know the name of your app, I should be able to find it Easily
  • Poor: Tips App - Calculator
  • Good: Tipping Wizard - Easily Calculate Tips

There's More To It

For your app to do well, you have to have a great app, with great design, functionality, icon, screenshots and reviews. However, this tips are a push to increase the amount of downloads you are already getting with a minimal amount of work.