fix(desktop): make bundle and updater asset naming configurable

CUSTOM_DISTROS.md

@@ -46,7 +46,7 @@ goose's architecture is designed for extensibility. Organizations can create "re
 |---------------|---------------|------------|
 | Preconfigure a model/provider | `config.yaml`, `init-config.yaml`, environment variables | Low |
 | Add custom AI providers | `crates/goose/src/providers/declarative/` | Low |
-| Bundle custom MCP extensions | `config.yaml` extensions section, `ui/desktop/src/built-in-extensions.json` | Medium |
+| Bundle custom MCP extensions | `config.yaml` extensions section, `ui/desktop/src/built-in-extensions.json`, `ui/desktop/src/components/settings/extensions/bundled-extensions.json` | Medium |
 | Modify system prompts | `crates/goose/src/prompts/` | Low |
 | Customize desktop branding | `ui/desktop/` (icons, names, colors) | Medium |
 | Build a new UI (web, mobile) | Integrate with `goose-server` REST API | High |
@@ -191,7 +191,11 @@ async def query_data_lake(query: str) -> str:
     return results
 ```
 
-2. **Bundle as a built-in extension** by adding to `ui/desktop/src/built-in-extensions.json`:
+2. **Bundle as a built-in extension** by adding to either:
+   - `ui/desktop/src/built-in-extensions.json` (core built-ins surfaced in extension UI)
+   - `ui/desktop/src/components/settings/extensions/bundled-extensions.json` (bundled extension catalog in Settings)
+
+Example:
 
 ```json
 {
@@ -268,6 +272,26 @@ You are an AI assistant called [YourName], created by [YourCompany].
    - Component text and labels
    - Feature visibility
 
+5. **Align packaging and updater names** when rebranding:
+   - Update static branding metadata in `ui/desktop/package.json` (`productName`, description) and Linux desktop templates (`ui/desktop/forge.deb.desktop`, `ui/desktop/forge.rpm.desktop`)
+
+   - Set build/release environment variables consistently:
+     - `GITHUB_OWNER` and `GITHUB_REPO` for publisher + updater repository lookup
+     - `GOOSE_BUNDLE_NAME` for bundle/debug scripts and updater asset naming (defaults to `Goose`)
+
+Example:
+
+```bash
+export GITHUB_OWNER="your-org"
+export GITHUB_REPO="your-goose-fork"
+export GOOSE_BUNDLE_NAME="InsightStream-goose"
+```
+
+6. **Use this branding consistency checklist** before release:
+   - Application metadata (`forge.config.ts`, `package.json`, `index.html`) uses your distro name
+   - Release artifact names and updater lookup names are consistent
+   - Desktop launchers (Linux `.desktop` templates) point to the same executable name produced by packaging
+
 ### Technical Details
 
 - Electron config: `ui/desktop/forge.config.ts`

ui/desktop/package.json

@@ -17,10 +17,10 @@
     "start:test-error": "GOOSE_TEST_ERROR=true electron-forge start",
     "package": "electron-forge package",
     "make": "electron-forge make",
-    "bundle:default": "node scripts/prepare-platform-binaries.js && npm run make && (cd out/Goose-darwin-arm64 && ditto -c -k --sequesterRsrc --keepParent Goose.app Goose.zip) || echo 'out/Goose-darwin-arm64 not found; either the binary is not built or you are not on macOS'",
-    "bundle:alpha": "ALPHA=true node scripts/prepare-platform-binaries.js && ALPHA=true npm run make && (cd out/Goose-darwin-arm64 && ditto -c -k --sequesterRsrc --keepParent Goose.app Goose_alpha.zip) || echo 'out/Goose-darwin-arm64 not found; either the binary is not built or you are not on macOS'",
-    "bundle:intel": "node scripts/prepare-platform-binaries.js && npm run make -- --arch=x64 && cd out/Goose-darwin-x64 && ditto -c -k --sequesterRsrc --keepParent Goose.app Goose_intel_mac.zip",
-    "debug": "echo 'run --remote-debugging-port=8315' && lldb out/Goose-darwin-arm64/Goose.app",
+    "bundle:default": "node scripts/prepare-platform-binaries.js && npm run make && BUNDLE_NAME=\"${GOOSE_BUNDLE_NAME:-Goose}\" && APP_DIR=\"out/${BUNDLE_NAME}-darwin-arm64\" && APP_BUNDLE=\"${APP_DIR}/${BUNDLE_NAME}.app\" && (cd \"$APP_DIR\" && ditto -c -k --sequesterRsrc --keepParent \"${BUNDLE_NAME}.app\" \"${BUNDLE_NAME}.zip\") || echo \"${APP_BUNDLE} not found; either the binary is not built or you are not on macOS\"",
+    "bundle:alpha": "ALPHA=true node scripts/prepare-platform-binaries.js && ALPHA=true npm run make && BUNDLE_NAME=\"${GOOSE_BUNDLE_NAME:-Goose}\" && APP_DIR=\"out/${BUNDLE_NAME}-darwin-arm64\" && APP_BUNDLE=\"${APP_DIR}/${BUNDLE_NAME}.app\" && (cd \"$APP_DIR\" && ditto -c -k --sequesterRsrc --keepParent \"${BUNDLE_NAME}.app\" \"${BUNDLE_NAME}_alpha.zip\") || echo \"${APP_BUNDLE} not found; either the binary is not built or you are not on macOS\"",
+    "bundle:intel": "node scripts/prepare-platform-binaries.js && npm run make -- --arch=x64 && BUNDLE_NAME=\"${GOOSE_BUNDLE_NAME:-Goose}\" && APP_DIR=\"out/${BUNDLE_NAME}-darwin-x64\" && APP_BUNDLE=\"${APP_DIR}/${BUNDLE_NAME}.app\" && (cd \"$APP_DIR\" && ditto -c -k --sequesterRsrc --keepParent \"${BUNDLE_NAME}.app\" \"${BUNDLE_NAME}_intel_mac.zip\")",
+    "debug": "echo 'run --remote-debugging-port=8315' && BUNDLE_NAME=\"${GOOSE_BUNDLE_NAME:-Goose}\" && lldb \"out/${BUNDLE_NAME}-darwin-arm64/${BUNDLE_NAME}.app\"",
     "test-e2e": "npm run generate-api && playwright test",
     "test-e2e:dev": "npm run generate-api && playwright test --reporter=list --retries=0 --max-failures=1",
     "test-e2e:ui": "npm run generate-api && playwright test --ui",

ui/desktop/src/utils/githubUpdater.ts

@@ -29,6 +29,7 @@ interface UpdateCheckResult {
 export class GitHubUpdater {
   private readonly owner = process.env.GITHUB_OWNER || 'block';
   private readonly repo = process.env.GITHUB_REPO || 'goose';
+  private readonly bundleName = process.env.GOOSE_BUNDLE_NAME || 'Goose';
   private readonly apiUrl = `https://api.github.com/repos/${this.owner}/${this.repo}/releases/latest`;
 
   async checkForUpdates(): Promise<UpdateCheckResult> {
@@ -103,16 +104,16 @@ export class GitHubUpdater {
       if (platform === 'darwin') {
         // macOS
         if (arch === 'arm64') {
-          assetName = 'Goose.zip';
+          assetName = `${this.bundleName}.zip`;
         } else {
-          assetName = 'Goose_intel_mac.zip';
+          assetName = `${this.bundleName}_intel_mac.zip`;
         }
       } else if (platform === 'win32') {
         // Windows - for future support
-        assetName = 'Goose-win32-x64.zip';
+        assetName = `${this.bundleName}-win32-x64.zip`;
       } else {
         // Linux - for future support
-        assetName = `Goose-linux-${arch}.zip`;
+        assetName = `${this.bundleName}-linux-${arch}.zip`;
       }
 
       log.info(`GitHubUpdater: Looking for asset named: ${assetName}`);
@@ -254,7 +255,7 @@ export class GitHubUpdater {
 
       // Save to Downloads directory
       const downloadsDir = path.join(os.homedir(), 'Downloads');
-      const fileName = `goose-${latestVersion}.zip`;
+      const fileName = `${this.bundleName}-${latestVersion}.zip`;
       const downloadPath = path.join(downloadsDir, fileName);
 
       log.info(`GitHubUpdater: Writing file to ${downloadPath}...`);

ui/desktop/vite.main.config.mts

@@ -5,5 +5,6 @@ export default defineConfig({
   define: {
     'process.env.GITHUB_OWNER': JSON.stringify(process.env.GITHUB_OWNER || 'block'),
     'process.env.GITHUB_REPO': JSON.stringify(process.env.GITHUB_REPO || 'goose'),
+    'process.env.GOOSE_BUNDLE_NAME': JSON.stringify(process.env.GOOSE_BUNDLE_NAME || 'Goose'),
   },
 });