mPharmaHealth Twitter Sentiment Analysis

INTRODUCTION

A twitter sentiment analysis on a healthcare startup mPharmaHealth.
mPharmaHealth is a Ghanaian healthcare startup founded in 2013 to improve patients’ access to medication and medical care.
It works with a network of pharmacies across Africa to reduce prices and offers a payment scheme called Mutti, which allows patients to pay in instalments using a mobile money wallet.

OBJECTIVE

Understand the public perception of the startup and impact on its success by evaluating brand reputation.

About Data and Analysis

About 1300 tweets between 2014- 2023 were extracted and transformed.

Initial columns included:

1. Date
2. Userid
3. Username
4. Content
5. Retweet count
6. Like count
7. Location

Some key questions to be explored are:

1. Location of tweeters
2. Tweet trends across the years
3. Sentiment scores (polarity) of tweets
4. Top tweeters
5. Frequent words in tweets

Follow this link for visualisation in Power BI

Key Python libraries/packages for analysis:

pandas
matplotlib
seaborn
text blob
nltk
snscrape
emoji
wordcloud
re