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Expand Up @@ -4,29 +4,31 @@ title: How to Use Analytics Tracker
description: Interested to learn more about your subscribers? Create a tracking pixel to include in your email campaigns.
---

## Place the engagement pixel in the HTML of your next email campaign to find out:
## Use the tracking pixel in your next email campaign to find out:

* What browser or device they use to open the campaign
* Where in the world they're located when they interact with the campaign
* What browser or device are used to open the email
* What regions recipients are located in when they interact with the email

**Navigate to Analytics Tracker and select “New Analytics Campaign”**
Watch this short [video to learn how to use Analytics Tracker]([url](https://www.veed.io/view/b458f788-07e1-4553-b743-2d469a356ba2?panel=share)).

![](media/how_to_use_analytics_tracker/newanalyticscampaign.png)
## Create a new tracking code: ##

### 1. Navigate to Analytics Tracker and select “New Analytics Campaign”

## Follow the simple steps to create the tracking code: ##
![](media/how_to_use_analytics_tracker/newanalyticscampaign.png)

**Step 1. Name Your Tracking Code**
### 2. Name Your Tracking Code

- Enter a tracking code name
- Set an expiration date for tracking this campaign
- Click "Select your marketing software" button to proceed to the next step.

![](media/how_to_use_analytics_tracker/trackingcode.png)

**Step 2. Place Tracking Code In Your Email**
### 3. Place the Tracking Code in Your Email

- From the pulldown, select your email deployment software (If you don’t see your ESP in the list, select “Other” and input the merge tag that your provider uses to dynamically publish the recipient’s email address into your email content. Example: %%emailaddr%%)
- Copy the tracking code and place it into your HTML and select Done. (If you want to verify the tracking code before deployment select the "Verify Code" button.)
- From the pulldown, select your email deployment software. If you don’t see your ESP in the list, select “Other” and input the merge tag that your provider uses to dynamically publish the recipient’s email address into your email content. Example: `%%emailaddr%%`
- Copy the tracking code, paste it into your HTML, and select Done. If you want to verify the tracking code before deployment select the "Verify Code" button.
- After you email the campaign, come back to Analytics Tracker and view the results for the campaign.

![](media/how_to_use_analytics_tracker/trackingcode2.png)
Expand All @@ -35,13 +37,13 @@ description: Interested to learn more about your subscribers? Create a tracking

## Scheduled Analytics Exports

We've made exporting Analytics campaigns a whole lot easier! You can now schedule an events export for 'daily' or 'weekly' during an active campaign, or 'upon expiration' of the campaign tracking.
We've made exporting Analytics campaigns a whole lot easier! You can now schedule an events export for 'daily' or 'weekly' during an active campaign, or 'upon expiration' of the campaign tracking.

Here is a look at the all the export options that are available:
Here are all the available export options:

![](media/how_to_use_analytics_tracker/export.png)

Use your findings to prioritize optimization of your email template across email clients, browser and devices. Understand where your subscribers are located throughout the world and how much time they spend viewing your email.
Use your findings to prioritize optimization of your email template across email clients, browser and devices. Understand where your subscribers are located throughout the world and how much time they spend viewing your email.

![](media/how_to_use_analytics_tracker/counts.png)

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