fix(worker): make the Google Ads conversion tag env-driven instead of a dead placeholder

public/brief-requested.html

@@ -13,13 +13,14 @@
 <link rel="stylesheet" href="shared.css">
 
 <!-- ── Google Ads conversion ──────────────────────────────────────────────
-     Replace AW-XXXXXXXXX and the send_to label with the real values from
-     Google Ads › Goals › Conversions › "Brief requested" › Tag setup.
-     Fires once, on page load. This page is the ONLY page that fires it, and
-     is noindex so it can never be reached organically.
+     The conversion tag is NOT hardcoded here: a placeholder tag is dead by
+     construction. The worker injects the gtag loader into this page's
+     response (and generates brief-requested.js) at request time when
+     GOOGLE_ADS_CONVERSION_ID and GOOGLE_ADS_CONVERSION_LABEL are configured
+     — see specs/003-wellness-clinic-launch/tracking-setup.md. Without them
+     nothing fires, so a dead tag can never ship. Fires once, on page load,
+     on this noindex page only.
 ────────────────────────────────────────────────────────────────────────── -->
-<script async src="https://www.googletagmanager.com/gtag/js?id=AW-XXXXXXXXX"></script>
-
 
 
 <link rel="stylesheet" href="brief-requested.css">

public/brief-requested.js

@@ -1,7 +1,8 @@
-window.dataLayer = window.dataLayer || [];
-  function gtag(){dataLayer.push(arguments);}
-  gtag('js', new Date());
-  gtag('config', 'AW-XXXXXXXXX');
-  gtag('event', 'conversion', {
-    'send_to': 'AW-XXXXXXXXX/YYYYYYYYYYYYYYYYYYY'
-  });
+// Google Ads conversion script.
+//
+// This file's real content is generated by the worker at request time from
+// the GOOGLE_ADS_CONVERSION_ID and GOOGLE_ADS_CONVERSION_LABEL env values —
+// see specs/003-wellness-clinic-launch/tracking-setup.md. A hardcoded tag
+// with a placeholder id is dead by construction (it can never record a
+// conversion), so without those env values this script stays a no-op and
+// nothing fires.

scripts/check-site.mjs

@@ -622,6 +622,43 @@ if (renderBlockingScript) {
   }
 }
 
+// ---- Google Ads conversion tag (funnel measurement) ------------------------
+// The funnel's only conversion measurement was dead by construction: the
+// brief-requested page hardcoded a gtag loader with the AW-XXXXXXXXX
+// placeholder, and the production CSP blocked googletagmanager.com entirely,
+// so the event could never record. The tag is now generated by the worker at
+// request time from GOOGLE_ADS_CONVERSION_ID / GOOGLE_ADS_CONVERSION_LABEL
+// and only emitted on /brief-requested when both are configured (see
+// specs/003-wellness-clinic-launch/tracking-setup.md). These STATIC SOURCE
+// GUARDS make the dead-by-construction shape impossible again: no placeholder
+// may exist in public/ or src/worker.js, no public file may hardcode the gtag
+// loader, the static brief-requested.js may not fire anything, and the worker
+// must keep the env-driven injection wired.
+const adsHtml = read("public/brief-requested.html");
+const adsScript = read("public/brief-requested.js");
+for (const placeholder of ["AW-XXXXXXXXX", "YYYYYYYYYYYYYYYYYYY"]) {
+  for (const [label, content] of [
+    ["public/brief-requested.html", adsHtml],
+    ["public/brief-requested.js", adsScript],
+    ["src/worker.js", worker]
+  ]) {
+    if (content.includes(placeholder)) {
+      failures.push(`Google Ads placeholder must never ship (dead conversion): ${placeholder} in ${label}.`);
+    }
+  }
+}
+if (adsHtml.includes("googletagmanager.com")) {
+  failures.push("public/brief-requested.html must not hardcode the Google Ads tag; the worker injects it from env at request time.");
+}
+if (adsScript.includes("gtag(") || adsScript.includes("dataLayer")) {
+  failures.push("public/brief-requested.js must not fire a conversion statically; the worker generates it from env when configured.");
+}
+for (const needle of ["GOOGLE_ADS_CONVERSION_ID", "GOOGLE_ADS_CONVERSION_LABEL", "gtag/js", "/brief-requested.js"]) {
+  if (!worker.includes(needle)) {
+    failures.push(`Worker must keep the env-driven Google Ads conversion wiring (${needle}).`);
+  }
+}
+
 if (existsSync(new URL("../public/pipeline-sprint/index.html", import.meta.url))) {
   failures.push("Pipeline Sprint page should not remain as a separate stale public asset.");
 }

scripts/test-agent-worker.mjs

@@ -1065,3 +1065,77 @@ test("retired API host frames the current offer as The Website Appraisal, not th
   assert.match(body.message, /free leak audit of high-ticket service homepages/, "retired API host message must state the current offer truth");
   assert.doesNotMatch(body.message, /self-serve Agent Desk/, "retired API host message must not point at the retired Agent Desk as the current offer");
 });
+
+// ---- Google Ads conversion tag (funnel measurement) ------------------------
+// The funnel's only conversion measurement was dead by construction: the
+// brief-requested page hardcoded the AW-XXXXXXXXX placeholder, and the
+// production CSP blocked googletagmanager.com, so the event could never
+// record. The tag must therefore be generated by the worker from env values
+// and only emitted on /brief-requested when both are configured; with either
+// missing or malformed, the page ships with no tag at all.
+const BRIEF_REQUESTED_HTML = '<!doctype html><html><head><title>brief</title></head><body>ok</body></html>';
+
+function adsEnv(overrides = {}) {
+  return {
+    ASSETS: {
+      fetch: async () =>
+        new Response(BRIEF_REQUESTED_HTML, {
+          status: 200,
+          headers: { "Content-Type": "text/html; charset=utf-8" }
+        })
+    },
+    GOOGLE_ADS_CONVERSION_ID: "AW-1234567890",
+    GOOGLE_ADS_CONVERSION_LABEL: "AbCdEfGhIjKlMnOpQrSt",
+    ...overrides
+  };
+}
+
+test("brief-requested ships no Google Ads tag while the conversion env is not configured", async () => {
+  const env = adsEnv({ GOOGLE_ADS_CONVERSION_ID: "", GOOGLE_ADS_CONVERSION_LABEL: "" });
+  const res = await worker.fetch(new Request("https://tinystudio.io/brief-requested"), env);
+  assert.equal(res.status, 200);
+  const body = await res.text();
+  assert.ok(!body.includes("googletagmanager.com"), "no tag may ship while unconfigured");
+  const csp = res.headers.get("Content-Security-Policy") || "";
+  assert.ok(!csp.includes("googletagmanager.com"), "CSP must stay strict while unconfigured");
+  const js = await (await worker.fetch(new Request("https://tinystudio.io/brief-requested.js"), env)).text();
+  assert.ok(!js.includes("gtag("), "no conversion event may fire while unconfigured");
+});
+
+test("worker injects the configured Google Ads conversion tag on /brief-requested only", async () => {
+  const env = adsEnv();
+  const res = await worker.fetch(new Request("https://tinystudio.io/brief-requested"), env);
+  assert.equal(res.status, 200);
+  const body = await res.text();
+  assert.ok(
+    body.includes('src="https://www.googletagmanager.com/gtag/js?id=AW-1234567890"'),
+    "gtag loader must be injected with the real conversion id"
+  );
+  assert.ok(body.includes("</head>"), "injected loader must sit inside the head");
+  const csp = res.headers.get("Content-Security-Policy") || "";
+  assert.ok(csp.includes("https://www.googletagmanager.com"), "brief-requested CSP must allow the gtag script origin");
+  assert.ok(csp.includes("googleads.g.doubleclick.net"), "brief-requested CSP must allow the conversion beacon");
+
+  const js = await (await worker.fetch(new Request("https://tinystudio.io/brief-requested.js"), env)).text();
+  assert.ok(js.includes("gtag('config', 'AW-1234567890')"), "generated script must configure the real conversion id");
+  assert.ok(js.includes("AW-1234567890/AbCdEfGhIjKlMnOpQrSt"), "generated script must send the real conversion label");
+
+  // Every other page keeps the strict CSP even when the tag is configured.
+  const other = await worker.fetch(new Request("https://tinystudio.io/pricing.html"), env);
+  const otherCsp = other.headers.get("Content-Security-Policy") || "";
+  assert.ok(!otherCsp.includes("googletagmanager.com"), "other pages must keep the strict CSP");
+});
+
+test("worker refuses to emit a Google Ads tag for a partial or malformed conversion config", async () => {
+  const malformed = [
+    adsEnv({ GOOGLE_ADS_CONVERSION_LABEL: "" }),
+    adsEnv({ GOOGLE_ADS_CONVERSION_ID: "AW-123" }),
+    adsEnv({ GOOGLE_ADS_CONVERSION_ID: "javascript:alert(1)" })
+  ];
+  for (const env of malformed) {
+    const res = await worker.fetch(new Request("https://tinystudio.io/brief-requested"), env);
+    const body = await res.text();
+    assert.ok(!body.includes("googletagmanager.com"), "no tag may emit for a partial or malformed config");
+    assert.equal(body, BRIEF_REQUESTED_HTML, "unconfigured page must pass through untouched");
+  }
+});

specs/003-wellness-clinic-launch/tracking-setup.md

@@ -66,8 +66,17 @@ I cannot create this without account access. Exact steps:
    - Click-through window: **30 days**
    - Attribution: **Data-driven**, or last-click if data-driven is unavailable
 4. Tag setup → copy the **conversion ID** (`AW-…`) and the **conversion label**
-5. Paste both into `brief-requested.html`, replacing `AW-XXXXXXXXX` and the
-   `send_to` label. **Four placeholder occurrences — replace all of them.**
+5. Set both on the Worker so the tag is emitted at request time — no code
+   change, and no placeholder can ever ship as a dead conversion:
+   - `wrangler secret put GOOGLE_ADS_CONVERSION_ID` → the `AW-…` ID
+   - `wrangler secret put GOOGLE_ADS_CONVERSION_LABEL` → the conversion label
+   - (For `wrangler dev --remote`, put both in `.dev.vars` instead.)
+   The Worker validates both (`AW-` + digits; a 10+ character alphanumeric
+   label) and injects the gtag loader + conversion event into
+   `/brief-requested` **only** when both are set and well-formed. With either
+   missing or malformed, the page ships with no tag at all — a dead tag is
+   never served. The CSP allowances for gtag are scoped to that one noindex
+   page's response; every other page keeps the strict CSP.
 
 ## 4. GA4 + Ads link
 
@@ -94,7 +103,7 @@ works is a day of data you cannot use.
 - [ ] `htmlRedirect()` in `src/worker.js` points at `/brief-requested`
 - [ ] JS success path redirects to `/brief-requested`
 - [ ] Conversion action created — Submit lead form, no value, count One, 30 days
-- [ ] `AW-…` ID and label pasted into `brief-requested.html` (all four spots)
+- [ ] `GOOGLE_ADS_CONVERSION_ID` and `GOOGLE_ADS_CONVERSION_LABEL` set on the Worker (`wrangler secret put`; `.dev.vars` for dev)
 - [ ] GA4 linked to Ads
 - [ ] Live test submission verified as a recorded conversion
 - [ ] Negatives loaded, ads approved

src/worker.js

@@ -10,6 +10,17 @@ const SECURITY_HEADERS = {
     "default-src 'self'; img-src 'self' data:; style-src 'self' https://fonts.googleapis.com; font-src 'self' https://fonts.gstatic.com; script-src 'self' https://static.cloudflareinsights.com; connect-src 'self' https://cloudflareinsights.com; base-uri 'self'; frame-ancestors 'none'; form-action 'self'"
 };
 
+// Page-scoped CSP for /brief-requested ONLY when the Google Ads conversion
+// tag is configured. gtag.js loads from googletagmanager.com and beacons to
+// Google's measurement endpoints; the global CSP above blocks both, which
+// made even a real conversion id dead on arrival. The allowances are scoped
+// to this one noindex page's response so every other page keeps the strict
+// CSP. Only reachable when GOOGLE_ADS_CONVERSION_ID / _LABEL are configured
+// (see googleAdsConversion below); when they are not, the page ships with
+// the strict CSP and no tag at all.
+const GOOGLE_ADS_CSP =
+  "default-src 'self'; img-src 'self' data: https://www.googleadservices.com; style-src 'self' https://fonts.googleapis.com; font-src 'self' https://fonts.gstatic.com; script-src 'self' https://static.cloudflareinsights.com https://www.googletagmanager.com; connect-src 'self' https://cloudflareinsights.com https://www.googletagmanager.com https://googleads.g.doubleclick.net https://www.googleadservices.com https://www.google-analytics.com https://stats.g.doubleclick.net; base-uri 'self'; frame-ancestors 'none'; form-action 'self'";
+
 const PUBLIC_ASSET_PATHS = new Set([
   "/",
   "/index.html",
@@ -94,10 +105,10 @@ const WEEKLY_METRIC_LABELS = [
   "Cash collected"
 ];
 
-function withSecurityHeaders(response) {
+function withSecurityHeaders(response, contentSecurityPolicy) {
   const headers = new Headers(response.headers);
   for (const [key, value] of Object.entries(SECURITY_HEADERS)) {
-    headers.set(key, value);
+    headers.set(key, key === "Content-Security-Policy" && contentSecurityPolicy ? contentSecurityPolicy : value);
   }
   return new Response(response.body, {
     status: response.status,
@@ -1316,6 +1327,41 @@ function isHtmlNavigation(request) {
   return (request.method === "GET" || request.method === "HEAD") && accept.includes("text/html");
 }
 
+// ---- Google Ads conversion tag (funnel measurement) -----------------------
+// The funnel's only conversion measurement used to be dead by construction:
+// brief-requested.html shipped a hardcoded gtag loader with a placeholder
+// conversion id, and the production CSP blocked googletagmanager.com
+// entirely, so the event could never record. The tag is now generated at
+// request time from env values and only emitted on /brief-requested when
+// BOTH are configured and well-formed; a partial or malformed config emits
+// nothing rather than a dead tag. The strict patterns also mean the values
+// are safe to interpolate into the generated script.
+const GOOGLE_ADS_ID_PATTERN = /^AW-\d{6,15}$/;
+const GOOGLE_ADS_LABEL_PATTERN = /^[A-Za-z0-9_-]{10,50}$/;
+
+function googleAdsConversion(env) {
+  const id = String(env.GOOGLE_ADS_CONVERSION_ID || "").trim();
+  const label = String(env.GOOGLE_ADS_CONVERSION_LABEL || "").trim();
+  if (!GOOGLE_ADS_ID_PATTERN.test(id) || !GOOGLE_ADS_LABEL_PATTERN.test(label)) return null;
+  return { id, label };
+}
+
+function googleAdsLoader({ id }) {
+  return `<!-- Google Ads conversion: injected by the worker from env (fires once, on this noindex page only) -->
+<script async src="https://www.googletagmanager.com/gtag/js?id=${id}"></script>`;
+}
+
+function googleAdsScript({ id, label }) {
+  return `window.dataLayer = window.dataLayer || [];
+function gtag(){dataLayer.push(arguments);}
+gtag('js', new Date());
+gtag('config', '${id}');
+gtag('event', 'conversion', {
+  'send_to': '${id}/${label}'
+});
+`;
+}
+
 export default {
   async fetch(request, env) {
     const url = new URL(request.url);
@@ -1342,6 +1388,36 @@ export default {
     }
 
     if (PUBLIC_ASSET_PATHS.has(url.pathname)) {
+      const ads = googleAdsConversion(env);
+      const isBriefRequestedPage =
+        url.pathname === "/brief-requested" || url.pathname === "/brief-requested.html";
+      const isBriefRequestedScript = url.pathname === "/brief-requested.js";
+
+      if (ads && request.method === "GET" && (isBriefRequestedPage || isBriefRequestedScript)) {
+        if (isBriefRequestedScript) {
+          return withSecurityHeaders(
+            new Response(googleAdsScript(ads), {
+              headers: { "Content-Type": "text/javascript;charset=UTF-8" }
+            })
+          );
+        }
+        const assetResponse = await env.ASSETS.fetch(request);
+        if (assetResponse.ok) {
+          const html = await assetResponse.text();
+          const rewritten = html.includes("</head>")
+            ? html.replace("</head>", `${googleAdsLoader(ads)}\n</head>`)
+            : html;
+          return withSecurityHeaders(
+            new Response(rewritten, {
+              status: assetResponse.status,
+              statusText: assetResponse.statusText,
+              headers: { "Content-Type": "text/html; charset=utf-8" }
+            }),
+            GOOGLE_ADS_CSP
+          );
+        }
+      }
+
       const assetResponse = await env.ASSETS.fetch(request);
       return withSecurityHeaders(assetResponse);
     }