Reframe site copy as a condition report, plus 20k-business harvest

public/agent-desk.html

@@ -3,15 +3,15 @@
   <head>
     <meta charset="utf-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
-    <title>TinyStudio Agent Desk</title>
+    <title>The Tiny Studio Agent Desk</title>
     <meta
       name="description"
       content="Self-serve AI agents for high-ticket pipeline setup: Pipeline Brief, Implementation Checklist, and Weekly Fix Report."
     />
-    <meta property="og:title" content="TinyStudio Agent Desk" />
+    <meta property="og:title" content="The Tiny Studio Agent Desk" />
     <meta
       property="og:description"
-      content="Build a high-ticket lead-to-call pipeline loop with Cloudflare-powered TinyStudio agents."
+      content="Build a high-ticket lead-to-call pipeline loop with Cloudflare-powered The Tiny Studio agents."
     />
     <meta property="og:type" content="website" />
     <meta property="og:url" content="https://tinystudio.io/" />
@@ -21,13 +21,13 @@
     <meta property="og:image:height" content="630" />
     <meta
       property="og:image:alt"
-      content="TinyStudio Agent Desk — self-serve AI agents for high-ticket pipeline setup"
+      content="The Tiny Studio Agent Desk — self-serve AI agents for high-ticket pipeline setup"
     />
     <meta name="twitter:card" content="summary_large_image" />
-    <meta name="twitter:title" content="TinyStudio Agent Desk" />
+    <meta name="twitter:title" content="The Tiny Studio Agent Desk" />
     <meta
       name="twitter:description"
-      content="Build a high-ticket lead-to-call pipeline brief with Cloudflare-powered TinyStudio agents."
+      content="Build a high-ticket lead-to-call pipeline brief with Cloudflare-powered The Tiny Studio agents."
     />
     <meta name="twitter:image" content="https://tinystudio.io/og-image.png" />
     <link rel="icon" href="/favicon.svg" type="image/svg+xml" />
@@ -37,7 +37,7 @@
       {
         "@context": "https://schema.org",
         "@type": "Organization",
-        "name": "TinyStudio",
+        "name": "The Tiny Studio",
         "url": "https://tinystudio.io/",
         "logo": "https://tinystudio.io/apple-touch-icon.png",
         "description": "Self-serve AI agents for high-ticket pipeline setup: offer, funnel, creative, qualification, follow-up, CRM, tracking, and decision plans."
@@ -47,9 +47,9 @@
   <body>
     <main class="agent-shell" id="top">
       <header class="app-header">
-        <a class="brand" href="/" aria-label="TinyStudio home">
+        <a class="brand" href="/" aria-label="The Tiny Studio home">
           <span class="brand-mark" aria-hidden="true"></span>
-          <span>TinyStudio Agent Desk</span>
+          <span>The Tiny Studio Agent Desk</span>
         </a>
         <div class="header-status" aria-label="System status">
           <span>Cloudflare AI</span>
@@ -60,7 +60,7 @@
 
       <section class="agent-grid" aria-labelledby="agent-title">
         <div class="agent-copy">
-          <p class="section-label">TinyStudio Agent Desk</p>
+          <p class="section-label">The Tiny Studio Agent Desk</p>
           <h1 id="agent-title">Build the pipeline system before you buy more ads.</h1>
           <p class="agent-lede">
             The agents turn your offer, audience, proof, funnel, follow-up, CRM, weekly numbers, and market context into a Pipeline Brief, Implementation Checklist, and Weekly Fix Report. They draft the system; you still approve spend, publishing, and claims.

public/agents.html

@@ -3,7 +3,7 @@
 <head>
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
-<title>The Desk — TinyStudio</title>
+<title>The Desk — The Tiny Studio</title>
 <link rel="stylesheet" href="shared.css">
 
 <link rel="stylesheet" href="agents.css">
@@ -13,7 +13,7 @@
   <nav>
     <a class="logo" href="index.html">Tiny<span>Studio</span></a>
     <div class="navlinks">
-      <a href="audit.html">The audit</a>
+      <a href="audit.html">The appraisal</a>
       <a href="agents.html" aria-current="page">The desk</a>
       <a href="pricing.html">Pricing</a>
       <a class="navcta" href="index.html#start">Request an audit</a>
@@ -96,14 +96,14 @@ <h2>Why this isn't something you can just prompt</h2>
   </section>
 
   <div class="band">
-    <h2>Every week the leak stays open is a week of traffic you already paid for, walking out.</h2>
+    <h2>Every week the page undersells you is a week of traffic you already paid for, walking out.</h2>
     <p>That is the only urgency we will ever sell you. Not a countdown, not a discount that expires — just the plain arithmetic that the visitors arriving today are leaving through the same gap they left through last month.</p>
     <div class="note">We make no claim about how much that costs you. We will show you where it happens; what it is worth is yours to judge.</div>
   </div>
 
   <footer>
-    <span class="sc">TinyStudio</span>
-    <span class="sc"><a href="audit.html">The audit</a> · <a href="pricing.html">Pricing</a></span>
+    <span class="sc">The Tiny Studio</span>
+    <span class="sc"><a href="audit.html">The appraisal</a> · <a href="pricing.html">Pricing</a></span>
     <span class="sc">No revenue, ranking or booking guarantees. Only the work.</span>
   </footer>
 </div>

public/audit.html

@@ -3,7 +3,7 @@
 <head>
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
-<title>The leak audit — TinyStudio</title>
+<title>The Website Appraisal — The Tiny Studio</title>
 <link rel="stylesheet" href="shared.css">
 
 <link rel="stylesheet" href="audit.css">
@@ -13,21 +13,21 @@
   <nav>
     <a class="logo" href="index.html">Tiny<span>Studio</span></a>
     <div class="navlinks">
-      <a href="audit.html" aria-current="page">The audit</a>
+      <a href="audit.html" aria-current="page">The appraisal</a>
       <a href="specimen.html">Specimen</a><a href="agents.html">The desk</a>
       <a href="pricing.html">Pricing</a>
       <a class="navcta" href="#start">Request an audit</a>
     </div>
   </nav>
 
   <div class="phead">
-    <span class="orn sc">The leak audit</span>
+    <span class="orn sc">The appraisal</span>
     <h1>We read your page <em>as a customer with intent reads it.</em></h1>
-    <p class="sub">Four passes, by hand, on the surfaces that decide whether someone who arrived ready to buy stays that way. You get a short, plain document — named leaks in the order they cost you money, with the fix beside each one. No deck. No dashboard.</p>
+    <p class="sub">Four passes, by hand, on the surfaces that decide whether someone who arrived ready to buy stays that way. You get a short, plain document — each fault named, in order of what it costs you, with the fix beside each one. No deck. No dashboard.</p>
     <form class="lead two" id="start" action="/api/signups" method="post">
       <input type="text" name="website" required inputmode="url" autocomplete="url" placeholder="yourwebsite.com" pattern="(https?://)?([a-zA-Z0-9\-]+\.)+[a-zA-Z]{2,}(:[0-9]+)?(/[^\s]*)?" title="Enter your domain, like example.com">
       <input type="email" name="email" required placeholder="Your work email">
-      <button>Show me our leaks</button>
+      <button>Request the appraisal</button>
     </form>
     <p class="micro">Thirty seconds to ask. Findings inside five working days. Yours to keep either way.</p>
     <div class="urg"><i></i><span><b>Six a month.</b> When the sixth is taken, the intake closes until the next.</span></div>
@@ -39,7 +39,7 @@ <h1>We read your page <em>as a customer with intent reads it.</em></h1>
       <div>
         <h2>answer none of the questions a buyer asks before committing.</h2>
         <p>We read <span data-study="readable_word">eighty-nine</span> of them — clinics, surgeons, dentists, spas, private members' clubs, property, supercar dealers, yacht brokers, private aviation, watch dealers, Savile Row tailors, interior designers and premium climate control — across London, New York, Miami, Dubai, Monaco, Beverly Hills and Fort Lauderdale. <span data-study="no_faq_word_cap">Fifty-three</span> settled nothing a buyer needs settled before they will commit — not what happens next, not who it is for, not what it costs to be wrong. <span data-study="no_price_word_cap">Fifty-seven</span> showed no price either, though we count that differently: withholding a figure is often a deliberate act, and discretion is part of what some of these businesses sell. Answering nothing at all is nobody's strategy. That is the difference we look for — the gap between what a business chose and what simply happened to it. We re-read the set continuously, so this number is today's.</p>
-        <div class="note">Method: automated read of the served homepage HTML, refreshed daily. <span data-study="attempted_word_cap">Ninety-nine</span> sites attempted across <span data-study="industries_word">thirteen</span> industries and <span data-study="geographies_word">eight</span> geographies; <span data-study="readable_word">eighty-nine</span> readable, <span data-study="blocked_word">ten</span> blocked by bot protection and excluded from every count. Inner pages are deliberately not counted — the finding is about the homepage, which is where the comparison happens. A homepage with no price may still have an excellent fee page one click deeper; that is itself one of the leaks.</div>
+        <div class="note">Method: automated read of the served homepage HTML, refreshed daily. <span data-study="attempted_word_cap">Ninety-nine</span> sites attempted across <span data-study="industries_word">thirteen</span> industries and <span data-study="geographies_word">eight</span> geographies; <span data-study="readable_word">eighty-nine</span> readable, <span data-study="blocked_word">ten</span> blocked by bot protection and excluded from every count. Inner pages are deliberately not counted — the finding is about the homepage, which is where the comparison happens. A homepage with no price may still have an excellent fee page one click deeper; that is itself one of the faults.</div>
       </div>
     </div>
   </div>
@@ -61,9 +61,9 @@ <h2>The four passes</h2>
 
   <section>
     <h2>What lands in your inbox</h2>
-    <p class="lede">A document, not a call. If you would rather never speak to us, the audit still works.</p>
+    <p class="lede">A document, not a call. If you would rather never speak to us, the appraisal still works.</p>
     <div class="rows">
-      <div class="row"><span class="t">Landing page — named leaks</span><span class="v">In priority order</span></div>
+      <div class="row"><span class="t">Landing page: named faults</span><span class="v">In priority order</span></div>
       <div class="row"><span class="t">Enquiry flow — friction count</span><span class="v">Field by field</span></div>
       <div class="row"><span class="t">Paid creative — distinct concepts</span><span class="v">Concepts, not hooks</span></div>
       <div class="row"><span class="t">Pre-purchase questions</span><span class="v">Asked vs answered</span></div>
@@ -83,7 +83,7 @@ <h2>Why there are no logos on this site</h2>
   </section>
 
   <footer>
-    <span class="sc">TinyStudio</span>
+    <span class="sc">The Tiny Studio</span>
     <span class="sc"><a href="agents.html">The desk</a> · <a href="pricing.html">Pricing</a></span>
     <span class="sc">No revenue, ranking or booking guarantees. Only the work.</span>
   </footer>

public/brief-requested.html

@@ -3,7 +3,7 @@
 <head>
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
-<title>Request received — TinyStudio</title>
+<title>Request received — The Tiny Studio</title>
 <meta name="robots" content="noindex, nofollow">
 <link rel="stylesheet" href="shared.css">
 
@@ -24,7 +24,7 @@
   <nav>
     <a class="logo" href="index.html">Tiny<span>Studio</span></a>
     <div class="navlinks">
-      <a href="audit.html">The audit</a>
+      <a href="audit.html">The appraisal</a>
       <a href="agents.html">The desk</a>
       <a href="pricing.html">Pricing</a>
     </div>
@@ -40,18 +40,18 @@ <h1>That's it. <em>Nothing else needed from you.</em></h1>
         <div><h3>We read the page</h3><p>Four passes by hand, the way a stranger reads it. If we need one thing from you — usually which page matters most — we ask in a single line.</p></div>
       </div>
       <div class="step"><span class="n">ii</span>
-        <div><h3>Findings land in your inbox</h3><p>A short plain document: named leaks in the order they cost you money, each with the fix beside it. Yours to keep and to hand to any developer, including one who is not us.</p></div>
+        <div><h3>Findings land in your inbox</h3><p>A short plain document: each fault named, in order of what it costs you, each with the fix beside it. Yours to keep and to hand to any developer, including one who is not us.</p></div>
       </div>
       <div class="step"><span class="n">iii</span>
-        <div><h3>Then nothing, unless you want something</h3><p>No sequence, no follow-up campaign. If you want it closed rather than found, the terms are on the pricing page. If not, we are glad the audit was useful.</p></div>
+        <div><h3>Then nothing, unless you want something</h3><p>No sequence, no follow-up campaign. If you want it closed rather than found, the terms are on the pricing page. If not, we are glad the appraisal was useful.</p></div>
       </div>
     </div>
 
     <a class="back" href="index.html">Back to the site</a>
   </div>
 
   <footer>
-    <span class="sc">TinyStudio</span>
+    <span class="sc">The Tiny Studio</span>
     <span class="sc">Market research shared freely · client work never published</span>
   </footer>
 </div>