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feat(marketing): Visitor Intelligence funnel dashboard (backlog #23) - #315
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Caps the visitor-intelligence lane with a dedicated admin dashboard that ties together everything the lane now collects: the acquisition funnel end-to-end (anonymous visitors → identified → profiled → scored → hot/qualified) with safe step + share-of-top conversion rates, plus consent posture (analytics grants, marketing opt-ins) and the lead-score band distribution. - lib/marketing/visitor-funnel.ts: pure funnel math (buildFunnel + safe pct), 6 tests. - /admin/marketing/visitor-intelligence (super-admin, via the admin layout gate): funnel bars, lead-band distribution, consent posture card. All counts are best-effort (a not-yet-applied table degrades to 0, never a crash). - Added "Visitor Funnel" to the marketing sub-nav under Audience & Intelligence. No schema/seed change — pure aggregation of existing tables (mkt_visitors, crm_contact_profile, crm_lead_scores, mkt_consent_events). tsc/eslint/build green; full suite 2446 passing. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01VJBpzPzPrBbMzYFSVCQaTM
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NewWorldVenture
marked this pull request as ready for review
July 12, 2026 19:58
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What & why
Backlog #23 — Dedicated
/admin/visitor-intelligence/*dashboard (Agent, ★☆☆☆☆). This caps the visitor-intelligence lane (#4 consent → #6 identity → #13 profiling → #14 scoring, all merged) with one owner-facing view that ties them together: the acquisition funnel end-to-end.Changes
lib/marketing/visitor-funnel.ts(pure, 6 tests):buildFunnel(counts)→ the five stages with safe conversion percentages (share-of-top and step-over-step; 0 when the denominator is 0, negatives clamped)./admin/marketing/visitor-intelligence(super-admin, via the existing admin-layout gate):Verification
tsc0 ·eslint0 ·npm run buildgreen (/admin/marketing/visitor-intelligencebuilds) · fullvitest2446 passed (6 new).mkt_visitors,crm_contact_profile,crm_lead_scores,mkt_consent_events); nothing new to apply to prod.🤖 Generated with Claude Code
Generated by Claude Code