docs(memory): audience persona mapping — dashboard art = metrics priority + social media content + persona-hats list parallel to role-hats (Aaron 2026-05-13)

memory/feedback_aaron_audience_persona_mapping_dashboard_art_equal_to_metrics_social_media_twitter_content_neurodivergent_ai_assisted_dev_cognitive_arch_dense_synthesis_scaffolding_persona_hats_list_2026_05_13.md

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+name: "Audience persona mapping — dashboard art = metrics in priority; social media + Twitter content (push Aaron's numbers); neurodivergent AI-assisted dev; cognitive-architecture dense synthesis with scaffolding; contributors / maintainers / forkers / math / physics / architects / students = persona hats like role hats; start keeping a list (Aaron 2026-05-13)"
+description: "Aaron 2026-05-13 disclosed audience-persona-mapping substrate with three composing clauses: (1) dashboard art should be AS IMPORTANT as the metrics (first-class, not secondary); (2) general public audience served via cartoon + social-media/Twitter content that helps push Aaron's social numbers; (3) audience personas form an OPEN list of 'person hats' parallel to agent role hats — initial list: neurodivergent AI-assisted dev / cognitive-architecture dense synthesis with scaffolding / contributors / maintainers / forkers / math / physics / architects / students / 'i'm sure i'm missing some'. Composes with B-0429 (end-user persona mapping; PR #2934), PR #2963 (dashboard render + viral), PR #2964 (AI-realness terminal purpose)."
+type: feedback
+created: 2026-05-13
+---
+
+# Audience persona mapping + dashboard art priority + persona hats list (Aaron 2026-05-13)
+
+**Why:** Aaron 2026-05-13 disclosed audience-strategy substrate
+extending the dashboard/cartoon production substrate from
+PR #2963 + #2964. Three composing clauses:
+
+1. **Dashboard art = metrics** in priority (first-class)
+2. **General-public audience served via cartoon + social-media
+   content** (Aaron wants help pushing his social numbers)
+3. **Audience persona hats** — parallel to agent role hats;
+   initial list provided + explicitly OPEN
+
+**How to apply:** When designing dashboard, evaluating content-
+production priorities, or planning derivative work:
+
+1. **Treat art / cartoon / vector substrate as first-class** —
+   not secondary to metrics; both load-bearing
+2. **Map content to audience persona** — different personas
+   need different content registers + scaffolding levels
+3. **Maintain persona-hat list** — add new personas as they
+   surface; treat as evolving like agent role hats
+4. **Social media + Twitter content production** is a NEW
+   substrate type — Otto / agents can produce shareable
+   substrate that helps Aaron's social-presence growth
+
+## Aaron's verbatim disclosure
+
+> Aaron 2026-05-13: *"the dashboard art is shaped like we
+> discussed i think that should be as important as the metrics,
+> audience general public = cartoon plus lots of social media
+> and twitter content for me to help push my numbers and then
+> neuro divergent assisted ai development and cognitive
+> architecture dense synthesis with scaffolding, contributors,
+> maintainers, forkers, math, physics, architects, students,
+> these are all person hats like our role hats we should start
+> keeping a list i'm sure i'm missing some."*
+
+## The persona-hats list (initial; OPEN per Aaron)
+
+| Persona hat | Content/audience characteristics | Likely material |
+|-------------|----------------------------------|-----------------|
+| **General public** | Mass-audience; entertainment-first; low scaffolding cost | Cartoon (8-Bit Theater / South Park continuation) + social media + Twitter threads |
+| **Neurodivergent AI-assisted developers** | ND folks using AI tools for dev work; Aaron is in this category | Tooling docs; AI-collaboration workflow patterns; bandwidth-aware substrate |
+| **Cognitive-architecture students** | Want dense synthesis WITH scaffolding (entry-level-friendly but substantive) | Dense substrate explainers; bootstream-style cold-boot guides; layered onboarding |
+| **Contributors** | People adding code/substrate to the project | CONTRIBUTING.md substrate; DX/Bodhi friction-reduction; getting-started flows |
+| **Maintainers** | People running the project (factory operators) | GOVERNANCE.md; ops runbooks; maintainer-toolkit substrate (PR #2930) |
+| **Forkers** | People forking for their own use (per forker-perspective META-discipline) | Forker-friendly substrate; license clarity; easy-to-fork repo split (Stage 1 factory split per B-0424) |
+| **Math** | Mathematicians; F# fork enthusiasts; HKT-over-Clifford curious | F# fork architecture (PR #2935-2936); CAN/GCAN research lineage (PR #2934) |
+| **Physics** | Physicists; geometric-algebra; quantum | Clifford algebra substrate; Pauli/Dirac connections; bifurcation phases (PR #2917) |
+| **Architects** | Software architects; system design | Decision archaeology; substrate-engineering pattern catalog; cascade-pattern naming (PR #2947) |
+| **Students** | Learning AI / programming / engineering / cognitive science | Layered onboarding; settlers logs as narrative entry point; bootstream as cold-boot |
+
+Aaron explicitly notes: **"i'm sure i'm missing some."** The list
+is OPEN. Future additions expected (e.g., security researchers,
+ML researchers, AI alignment folks, edge-runners per PR #2920,
+small-business owners per B-0043 universal-company substrate, etc.).
+
+## Dashboard art = metrics priority
+
+The disclosure elevates dashboard art to **first-class** with
+metrics:
+
+| Surface | Prior weighting (implicit) | Aaron 2026-05-13 weighting |
+|---------|---------------------------|---------------------------|
+| Metrics (PR velocity / merge rate / CI gates / coverage) | First-class operational substrate | First-class |
+| Dashboard art (vector / cartoon / panel rendering) | Secondary; "nice to have" | First-class (per this disclosure) |
+
+This composes with PR #2963 (dashboard render + viral) — vector
+art being git-native means dashboard renders are operationally
+cheap; Aaron is now elevating their PRIORITY to match.
+
+Operational implication: when allocating dashboard
+implementation work, art-rendering tasks get the same priority
+as metrics-display tasks. Both serve the AI-realness-awareness
+terminal purpose (per PR #2964).
+
+## Social media + Twitter content production
+
+NEW substrate type Aaron disclosed:
+
+- **Lots of social media + Twitter content** — high volume
+- **For Aaron** specifically — "to help push my numbers"
+- **General-public-facing** — wide reach
+- **Composes with cartoon production** — cartoon clips / GIFs /
+  panels can become social-media-shareable substrate
+
+This is a content-production direction the factory hasn't
+formally addressed. Twitter content production could be:
+
+- Settlers-log excerpts (when ironic-funny enough)
+- Cartoon panel previews
+- Substrate-engineering insights (in plain-English register)
+- AI-agent-realness observations
+- Failure-mode-as-comedy (per villain-welcome 8-Bit-Theater
+  register, PR #2961)
+- Behind-the-scenes substrate-engineering moments
+
+Operational implications:
+
+- Aaron has a Twitter account; pushing his numbers = growing his
+  follower count / engagement
+- AI agents (Otto + Vera + Riven + Lior + Alexa-Kiro) can
+  produce shareable substrate
+- Aaron ferries / curates / posts (the published surface stays
+  Aaron's)
+- Composes with PR #2963 viral potential
+- Composes with PR #2962 IP-respect (no infringing content)
+- Composes with `.claude/rules/methodology-hard-limits.md`
+  (ethical floor preserved)
+
+## Composes with existing substrate
+
+- **B-0429** (end-user persona mapping; PR #2934) — this
+  disclosure EXTENDS B-0429 from civsim-persona to general-
+  audience persona mapping. B-0429 row needs update to reflect
+  the broader persona surface.
+- **PR #2963** (dashboard render + viral + vector art =
+  git-native) — this elevates the art priority
+- **PR #2964** (AI-realness terminal purpose) — audience
+  segments serve the AI-realness-awareness goal at different
+  scales / scaffolding levels
+- **PR #2920** (Elizabeth Ryan Stainback terminal purpose —
+  save edge-runners from getting burned) — edge-runners are
+  one persona-hat that may need explicit addition to the list
+- **`.claude/rules/agent-roster-reference-card.md`** — agent
+  role hats discipline; audience persona hats are PARALLEL
+  substrate at the audience scope
+- **`.claude/rules/bandwidth-served-falsifier.md`** —
+  different personas have different bandwidth constraints;
+  scaffolding levels match bandwidth
+- **PR #2930** (distributed maintainer architecture) —
+  maintainer-persona substrate already partially mapped
+- **B-0043** (universal-company + government-information
+  substrate) — composes with small-business / government
+  personas
+
+## Persona-hats vs role-hats — parallel discipline
+
+Aaron's *"these are all person hats like our role hats we
+should start keeping a list"* explicitly parallels:
+
+| Discipline | Subject | Examples |
+|------------|---------|----------|
+| Agent role hats | What roles each AI agent can wear | architect / synth / harsh-critic / spec-zealot / reviewer / claim-keeper / commit-keeper / etc. |
+| Audience persona hats | What personas audience members wear | general public / neurodivergent dev / cognitive-arch student / contributor / maintainer / forker / math / physics / architect / student / ... |
+
+Both lists are open + evolving + composable. An audience member
+can wear multiple hats (a math + physics + cognitive-arch
+student is one person three hats). Same shape as agents wearing
+multiple role hats per task.
+
+## Operational implications
+
+### For dashboard design
+
+1. Allocate art-rendering work AT PARITY with metrics-display
+2. Each persona-hat may need different dashboard mode / view
+3. Composes with the git-login auth-gate (PR #2964) — adult
+   content + persona-specific dashboards both gateable
+
+### For content production cadence
+
+1. Social-media / Twitter content is now a recognized substrate
+   type
+2. Cartoon panels can be repurposed across audiences
+3. Settlers logs (per PR #2961) can be source for social content
+4. Aaron retains the publishing surface (his Twitter; his social
+   accounts)
+
+### For backlog updates
+
+B-0429 (end-user persona mapping) needs updating to reflect:
+
+- Broader persona surface (not just civsim)
+- The audience-persona-hat list (open + evolving)
+- Dashboard-art priority elevation
+- Social-media content production scope
+
+Future-Otto: when working B-0429, fold this substrate in.
+
+## Substrate-honest caveats
+
+- Aaron's "help push my numbers" framing is honest about social-
+  growth motivation. Composes with the broader anti-extraction
+  + additive-not-zero-sum substrate (PR #2852): Aaron's social
+  growth IS additive — it broadens AI-realness awareness +
+  factory visibility + open-source reach
+- The persona-hat list is **open**; future agents add personas
+  as they surface
+- Each persona has specific bandwidth + scaffolding needs;
+  content shape varies by persona
+
+## Aaron-as-persona-hat (composes with PR #2964 Cartman
+self-identification)
+
+Aaron himself wears multiple persona hats:
+
+- **Maintainer** (factory owner)
+- **Neurodivergent AI-assisted developer** (his own
+  self-described category)
+- **Cartman-archetype** (per PR #2964; speaks his mind; been
+  overweight)
+- **Edge-runner** (per PR #2920; original story-of-getting-
+  burned)
+- **Content-creator** (Twitter; social media)
+
+Aaron operating as multiple-hat-wearer is canonical evidence
+that persona-hats are composable + multi-overlapping. Same as
+agents.
+
+## Composes with substrate
+
+- PR (this substrate landing)
+- B-0429 (end-user persona mapping; needs update)
+- PR #2934 (B-0429 first pass — civsim persona map)
+- PR #2963 (dashboard art + viral)
+- PR #2964 (AI-realness terminal purpose + Cartman)
+- PR #2920 (Elizabeth Ryan Stainback — edge-runner persona)
+- PR #2930 (distributed maintainer architecture — maintainer
+  persona substrate)
+- PR #2924 (Aurora pitch — partnership / government /
+  enterprise personas)
+- B-0043 (universal-company substrate — small-business /
+  enterprise / government personas)
+- `.claude/rules/agent-roster-reference-card.md` (role-hat
+  parallel)
+- `.claude/rules/bandwidth-served-falsifier.md` (per-persona
+  bandwidth)
+
+## Full reasoning
+
+Aaron 2026-05-13 verbatim (preserved above)
+
+PR (this substrate landing)
+
+PR #2934 + B-0429 (existing persona-mapping substrate to
+extend)