OpenRTB v2.6-202409

OpenRTB Updates:

• Updated id and buyeruid attribute descriptions in Object: User
• Updated ifa attribute description in Object: Device
• New attributes (inserter, matcher, mm) in Object: EID
• Updated source attribute description in in Object: EID
• New Implementation Guidance with multiple Bridging Scenarios
• Added Appendix C: Cookie Based ID Syncing

Associated AdCOM List: ID Match Methods