This is a short hand-picked collection of resources to help SaaS founders get started with customer interviews.
If you found this list helpful, tweet it to let other founders find it!
- How to always get a “yes!”- a quick guide to recruiting customers for interviews by Wynter
- Founder Ondboarding - the email VEED's founder sent to schedule calls with new customers
- Have time for a quick chat? - email outreach template from Groove's Founder
- A personal hello + a quick question? - email template to start a conversation with trialists by Encharge
- Maze Question Bank - database of 398 UX questions tagged and organized in Notion
- 22 questions you should be asking your customers - short thread by Samantha Leal
- Customer Interview Questions - interview questions with examples by Fraser Deans
- Customer Interview Questions for Messaging - question ideas to improve your messaging by Olena Bomko
- B2B Customer Interview Questions - 184 questions for B2B products
- The Ultimate List of Customer Development Questions - From identifying problems/generating ideas to improving a live product, a set of Customer Discovery/Development questions
- Case Study Interview Questions - helpful if you need to write case studies
- JTBD Interview Questions - 25 questions for Jobs To Be Done interviews plus email template for inviting customers
- How to have "the talk" with your customers - 25 questions to ask customers about price
- Customer Discovery Script - useful to understand what to build, before actually building it by Michele Hansen
- New Customer Script - use this script to uncover the initial part of your customer's journey
- Happy Customer Script - learn from the customers you want more of
- Churned Customer Script - recommended if you're struggling with high churn
- Feature Request Script - when you want to dive deep into a feature request
- The Mom Test - the bible for customer discovery, recommended if you're a developer in search of a problem to solve
- Deploy Empathy - the most practical guide on customer interviews
- Forget the Funnel - a must-read if you're struggling to find a practical use for customer research
- Unlock the power of user feedback - short read on how to collect feedback for your SaaS
- How to not do product discovery - product discovery breakdown
- Crash course in audience research - tips on audience research
- The secret to getting the truth from customers about what they actually care about - feature preference analysis done right
- Jobs to be Done Interviews for Customer Development - introduction to Jobs to Be Done
- Fanthom - records, transcribes and summarizes meetings
- Tactiq - real-time transcriptions for calls
- Otter.ai - transcripts, automated summaries, action items, and chat
- Grain - automates note-taking, record-keeping, and insight-capture
Talking to Customers is a collection created and maintained by Edoardo Stradella (Twitter/X | Website), feel free to recommend me resources!
P.S. All articles, tools and other goodies were done by independent authors and companies. All credentials are included.