A Data Warehouse project based on Microsoft Northwind Database.
- Uses Common Table Expressions, "with" clause to simplify query and "CUBE" function to aggregated sumamry statistics.
- Allows users to actually state the specific timeframe (or all), geographical setting (or all) and product categories (or all) for analysis.
- Applications: (1) Cross-Selling Opportunities and (2) Inventory Management
- Uses Common Table Expressions and "ROLL UP" Function for illustrate both detailed and high-level view of specific market performance.
- Allows users to state specific timeframe (or all), geographical location (or all) and product line (or all) to analyse.
- Applications: (1) Strategic Marketing Planning and (2) Resource Allocation Decision Making
- Uses Common Table Expressions and "ROLL UP" Function for illustrate both detailed and high-level view of specific customer segment satisfaction levels.
- Allows users to specify year and specific country for analysis
- Applications: (1) Customer Retention / Prevent Customer Churn and (2) Targeted Marketing