diff --git a/changelog.d/4-docs/tweak-docs-2 b/changelog.d/4-docs/tweak-docs-2
new file mode 100644
index 00000000000..5164a3b9c67
--- /dev/null
+++ b/changelog.d/4-docs/tweak-docs-2
@@ -0,0 +1 @@
+Make target audience explicit on docs.wire.com
diff --git a/docs/src/developer/index.rst b/docs/src/developer/index.rst
index 90df2360f8a..b48dbecae0a 100644
--- a/docs/src/developer/index.rst
+++ b/docs/src/developer/index.rst
@@ -1,6 +1,10 @@
 Notes for developers
 ====================
 
+If you are an on-premise operator (administrating your own self-hosted installation of wire-server), you may want to go back to `docs.wire.com <https://docs.wire.com/>`_ and ignore this section of the docs.
+
+If you are a wire end-user, please check out our `support pages <https://support.wire.com/>`_.
+
 What you need to know as a user of the Wire backend: concepts, features,
 and API. We want to keep these up to date. They could benefit from some
 re-ordering, and they are far from complete, but we hope they will still
diff --git a/docs/src/index.rst b/docs/src/index.rst
index d3f356dd33d..a45427919b4 100644
--- a/docs/src/index.rst
+++ b/docs/src/index.rst
@@ -3,13 +3,18 @@
    You can adapt this file completely to your liking, but it should at least
    contain the root `toctree` directive.
 
-Welcome to Wire's (self-hosting) documentation!
+Welcome to Wire's documentation!
 ===============================================
 
+If you are a Wire end-user, please check out our `support pages <https://support.wire.com/>`_.
+
 The targeted audience of this documentation is:
 
-* people wanting to understand how the server components of Wire work
-* people wishing to self-host Wire on their own datacentres or cloud
+* the curious power-user (people who want to understand how the server components of Wire work)
+* on-premise operators/administrators (people who want to self-host Wire-Server on their own datacentres or cloud)
+* developers (people who are working with the wire-server source code)
+
+If you are a developer, you may want to check out the "Notes for developers" first.
 
 This documentation may be expanded in the future to cover other aspects of Wire.