diff --git a/web/modules/weather_data/src/Service/Test/TryParsingDescriptionText.php.test b/web/modules/weather_data/src/Service/Test/TryParsingDescriptionText.php.test
new file mode 100644
index 000000000..38f87506f
--- /dev/null
+++ b/web/modules/weather_data/src/Service/Test/TryParsingDescriptionText.php.test
@@ -0,0 +1,52 @@
+<?php
+
+namespace Drupal\weather_data\Service\Test;
+
+use Drupal\weather_data\Service\WeatherAlertTrait;
+
+final class TryParsingDescriptionTextTest extends Base
+{
+    protected function setUp(): void
+    {
+        parent::setUp();
+    }
+
+    /**
+     * Test the tryParsingDescriptionText static method
+     */
+    public function testBasic(): void
+    {
+        $rawDescription =
+            "* WHAT...Snow expected. Total snow accumulations of 5 to 10\ninches.\n\n";
+        $rawDescription .= "* WHERE...Eastern San Juan Mountains Above 10000 Feet.\n\n";
+        $rawDescription .= "* WHEN...From 11 PM this evening to 11 PM MST Thursday.\n\n";
+        $rawDescription .= "* IMPACTS...Travel could be very difficult. The hazardous
+conditions may impact travel over Wolf Creek Pass.";
+        $parsedDescription = WeatherAlertTrait::tryParsingDescriptionText(
+            $rawDescription,
+        );
+
+        $expected = [
+            "what" =>
+                "Snow expected. Total snow accumulations of 5 to 10\ninches.",
+            "where" => "Eastern San Juan Mountains Above 10000 Feet.",
+            "when" => "From 11 PM this evening to 11 PM MST Thursday.",
+            "impacts" =>
+                "Travel could be very difficult. The hazardous\nconditions may impact travel over Wolf Creek Pass.",
+        ];
+        $this->assertEquals($expected, $parsedDescription);
+    }
+
+    public function testNotMatching(): void
+    {
+        $rawDescription =
+            "* This is an alert with\n\nmultiple newlines, but it has nothing ";
+        $rawDescription .= "to do with the what WHERE WHEN\n format we are concerned with.";
+        $parsedDescription = WeatherAlertTrait::tryParsingDescriptionText(
+            $rawDescription,
+        );
+        $expected = $rawDescription;
+
+        $this->assertEquals($expected, $parsedDescription);
+    }
+}
diff --git a/web/modules/weather_data/src/Service/Test/WeatherAlertTrait.php.test b/web/modules/weather_data/src/Service/Test/WeatherAlertTrait.php.test
index c51a17678..2e0ada747 100644
--- a/web/modules/weather_data/src/Service/Test/WeatherAlertTrait.php.test
+++ b/web/modules/weather_data/src/Service/Test/WeatherAlertTrait.php.test
@@ -34,18 +34,23 @@ final class WeatherAlertTraitTest extends Base
                 "onset" => "Sunday, 10/01, 2:32 PM MDT",
                 "ends" => "Sunday, 10/01, 4:32 PM MDT",
                 "expires" => "Sunday, 10/01, 6:32 PM MDT",
+                "usesParsedDescription" => false,
             ],
             (object) [
                 "areaDesc" => false,
                 "event" => "volcano warning",
-                "description" =>
-                    "* WHAT...Bad weather\n\n* WHERE...Places\n\n* FAKE...This goes away",
+                "description" => [
+                    "what" => "Bad weather",
+                    "where" => "Places",
+                    "fake" => "This goes away",
+                ],
                 "geometry" => [],
                 "instruction" =>
                     "Duck! And coooover!\n\nJust duck! And cooooover!",
                 "onset" => false,
                 "ends" => false,
                 "expires" => false,
+                "usesParsedDescription" => true,
             ],
             (object) [
                 "areaDesc" => "place 1",
@@ -57,6 +62,7 @@ final class WeatherAlertTraitTest extends Base
                 "instruction" => false,
                 "ends" => false,
                 "expires" => false,
+                "usesParsedDescription" => false,
             ],
             (object) [
                 "event" => "air quality alert",
@@ -67,6 +73,7 @@ final class WeatherAlertTraitTest extends Base
                 "ends" => false,
                 "expires" => false,
                 "onset" => "Tuesday, 01/09, 12:00 PM MST",
+                "usesParsedDescription" => false,
             ],
             (object) [
                 "event" => "air quality alert",
@@ -77,6 +84,7 @@ final class WeatherAlertTraitTest extends Base
                 "ends" => false,
                 "expires" => false,
                 "onset" => "Tuesday, 01/09, 1:00 PM MST",
+                "usesParsedDescription" => false,
             ],
             (object) [
                 "event" => "air quality alert",
@@ -87,6 +95,7 @@ final class WeatherAlertTraitTest extends Base
                 "ends" => false,
                 "expires" => false,
                 "onset" => "Tuesday, 01/09, 1:00 PM MST",
+                "usesParsedDescription" => false,
             ],
             (object) [
                 "event" => "air quality alert",
@@ -97,6 +106,7 @@ final class WeatherAlertTraitTest extends Base
                 "ends" => false,
                 "expires" => false,
                 "onset" => "Tuesday, 01/09, 2:00 PM MST",
+                "usesParsedDescription" => false,
             ],
         ];
     }
diff --git a/web/modules/weather_data/src/Service/WeatherAlertTrait.php b/web/modules/weather_data/src/Service/WeatherAlertTrait.php
index 483319e1d..210eeeb41 100644
--- a/web/modules/weather_data/src/Service/WeatherAlertTrait.php
+++ b/web/modules/weather_data/src/Service/WeatherAlertTrait.php
@@ -33,6 +33,27 @@ protected static function turnToDate($str, $timezone)
         return $str;
     }
 
+    public static function tryParsingDescriptionText($str)
+    {
+        // look for any word in all caps followed by ellipses, and use that as the label, and
+        // all text until the next pair of newlines is the content
+        //
+        // https://regexper.com/#%2F%5C*%5Cs%2B%28%5BA-Za-z%5Cs%5D%2B%29%5C.%5C.%5C.%28.*%29%28%5Cn%7B2%7D%7C%24%29%2F
+        $regex = "/\*\s+(?<label>[A-Za-z\s]+)\.\.\.(?<content>.*)(\n{2}|$)/sU";
+        if (preg_match_all($regex, $str, $matches)) {
+            $result = [];
+            for ($i = 0; $i < count($matches["label"]); $i++) {
+                $label = strtolower($matches["label"][$i]);
+                $content = $matches["content"][$i];
+                $result[$label] = $content;
+            }
+
+            return $result;
+        }
+
+        return $str;
+    }
+
     /**
      * Get active alerts for a WFO grid cell.
      */
@@ -67,9 +88,19 @@ public function getAlertsForLatLon($lat, $lon)
                 $output->geometry = [];
             }
 
-            $output->description = self::fixupNewlines(
-                $output->description ?? false,
+            $alertDescription = self::tryParsingDescriptionText(
+                $output->description,
             );
+            if (!is_array($alertDescription)) {
+                $output->description = self::fixupNewlines(
+                    $alertDescription ?? false,
+                );
+                $output->usesParsedDescription = false;
+            } else {
+                $output->description = $alertDescription;
+                $output->usesParsedDescription = true;
+            }
+
             $output->instruction = self::fixupNewlines(
                 $output->instruction ?? false,
             );
diff --git a/web/themes/new_weather_theme/templates/block/block--weathergov-local-alerts.html.twig b/web/themes/new_weather_theme/templates/block/block--weathergov-local-alerts.html.twig
index fb4afe642..e906a5363 100644
--- a/web/themes/new_weather_theme/templates/block/block--weathergov-local-alerts.html.twig
+++ b/web/themes/new_weather_theme/templates/block/block--weathergov-local-alerts.html.twig
@@ -13,6 +13,16 @@
     <p>
       {{ alert.description | nl2br }}
     </p>
+
+    {% if alert.usesParsedDescription %}
+      {% for label, infoText in alert.description %}
+        <h3>{{ label | capitalize }}</h3>
+        <p>{{ infoText }}</p>
+      {% endfor %}
+    {% else %}
+      <p>{{ alert.description }}</p>
+    {% endif %}
+
     {% if alert.instruction %}
     <h3>What to do</h3>
     <p>
@@ -25,4 +35,4 @@
     </p>
   </div>
 </div>
-{% endfor %}
\ No newline at end of file
+{% endfor %}