diff --git a/packages/runtime-core/__tests__/components/KeepAlive.spec.ts b/packages/runtime-core/__tests__/components/KeepAlive.spec.ts
index bf901f6b1e6..3a3d85eeac2 100644
--- a/packages/runtime-core/__tests__/components/KeepAlive.spec.ts
+++ b/packages/runtime-core/__tests__/components/KeepAlive.spec.ts
@@ -567,7 +567,7 @@ describe('KeepAlive', () => {
     })
   })
 
-  it('should not call onVnodeUnmounted', async () => {
+  it('should call correct vnode hooks', async () => {
     const Foo = markRaw({
       name: 'Foo',
       render() {
@@ -643,14 +643,16 @@ describe('KeepAlive', () => {
     await nextTick()
 
     expect(spyMounted).toHaveBeenCalledTimes(2)
-    expect(spyUnmounted).toHaveBeenCalledTimes(0)
+    expect(spyUnmounted).toHaveBeenCalledTimes(1)
 
     toggle()
     await nextTick()
+    expect(spyMounted).toHaveBeenCalledTimes(3)
+    expect(spyUnmounted).toHaveBeenCalledTimes(2)
+
     render(null, root)
     await nextTick()
-
-    expect(spyMounted).toHaveBeenCalledTimes(2)
-    expect(spyUnmounted).toHaveBeenCalledTimes(2)
+    expect(spyMounted).toHaveBeenCalledTimes(3)
+    expect(spyUnmounted).toHaveBeenCalledTimes(4)
   })
 })
diff --git a/packages/runtime-core/src/components/KeepAlive.ts b/packages/runtime-core/src/components/KeepAlive.ts
index 4e18ec442b7..4cc7747b626 100644
--- a/packages/runtime-core/src/components/KeepAlive.ts
+++ b/packages/runtime-core/src/components/KeepAlive.ts
@@ -23,7 +23,8 @@ import {
   queuePostRenderEffect,
   MoveType,
   RendererElement,
-  RendererNode
+  RendererNode,
+  invokeVNodeHook
 } from '../renderer'
 import { setTransitionHooks } from './BaseTransition'
 import { ComponentRenderContext } from '../componentProxy'
@@ -96,11 +97,11 @@ const KeepAliveImpl = {
     const storageContainer = createElement('div')
 
     sharedContext.activate = (vnode, container, anchor, isSVG, optimized) => {
-      const child = vnode.component!
+      const instance = vnode.component!
       move(vnode, container, anchor, MoveType.ENTER, parentSuspense)
       // in case props have changed
       patch(
-        child.vnode,
+        instance.vnode,
         vnode,
         container,
         anchor,
@@ -110,27 +111,35 @@ const KeepAliveImpl = {
         optimized
       )
       queuePostRenderEffect(() => {
-        child.isDeactivated = false
-        if (child.a) {
-          invokeArrayFns(child.a)
+        instance.isDeactivated = false
+        if (instance.a) {
+          invokeArrayFns(instance.a)
+        }
+        const vnodeHook = vnode.props && vnode.props.onVnodeMounted
+        if (vnodeHook) {
+          invokeVNodeHook(vnodeHook, instance.parent, vnode)
         }
       }, parentSuspense)
     }
 
     sharedContext.deactivate = (vnode: VNode) => {
+      const instance = vnode.component!
       move(vnode, storageContainer, null, MoveType.LEAVE, parentSuspense)
       queuePostRenderEffect(() => {
-        const component = vnode.component!
-        if (component.da) {
-          invokeArrayFns(component.da)
+        if (instance.da) {
+          invokeArrayFns(instance.da)
+        }
+        const vnodeHook = vnode.props && vnode.props.onVnodeUnmounted
+        if (vnodeHook) {
+          invokeVNodeHook(vnodeHook, instance.parent, vnode)
         }
-        component.isDeactivated = true
+        instance.isDeactivated = true
       }, parentSuspense)
     }
 
     function unmount(vnode: VNode) {
       // reset the shapeFlag so it can be properly unmounted
-      vnode.shapeFlag = ShapeFlags.STATEFUL_COMPONENT
+      resetShapeFlag(vnode)
       _unmount(vnode, instance, parentSuspense)
     }
 
@@ -150,7 +159,7 @@ const KeepAliveImpl = {
       } else if (current) {
         // current active instance should no longer be kept-alive.
         // we can't unmount it now but it might be later, so reset its flag now.
-        current.shapeFlag = ShapeFlags.STATEFUL_COMPONENT
+        resetShapeFlag(current)
       }
       cache.delete(key)
       keys.delete(key)
@@ -165,7 +174,18 @@ const KeepAliveImpl = {
     )
 
     onBeforeUnmount(() => {
-      cache.forEach(unmount)
+      cache.forEach(cached => {
+        const { subTree, suspense } = instance
+        if (cached.type === subTree.type) {
+          // current instance will be unmounted as part of keep-alive's unmount
+          resetShapeFlag(subTree)
+          // but invoke its deactivated hook here
+          const da = subTree.component!.da
+          da && queuePostRenderEffect(da, suspense)
+          return
+        }
+        unmount(cached)
+      })
     })
 
     return () => {
@@ -197,7 +217,7 @@ const KeepAliveImpl = {
         (include && (!name || !matches(include, name))) ||
         (exclude && name && matches(exclude, name))
       ) {
-        return vnode
+        return (current = vnode)
       }
 
       const key = vnode.key == null ? comp : vnode.key
@@ -325,3 +345,14 @@ function injectToKeepAliveRoot(
     remove(keepAliveRoot[type]!, hook)
   }, target)
 }
+
+function resetShapeFlag(vnode: VNode) {
+  let shapeFlag = vnode.shapeFlag
+  if (shapeFlag & ShapeFlags.COMPONENT_SHOULD_KEEP_ALIVE) {
+    shapeFlag -= ShapeFlags.COMPONENT_SHOULD_KEEP_ALIVE
+  }
+  if (shapeFlag & ShapeFlags.COMPONENT_KEPT_ALIVE) {
+    shapeFlag -= ShapeFlags.COMPONENT_KEPT_ALIVE
+  }
+  vnode.shapeFlag = shapeFlag
+}
diff --git a/packages/runtime-core/src/renderer.ts b/packages/runtime-core/src/renderer.ts
index e81cc87a63b..de69659b050 100644
--- a/packages/runtime-core/src/renderer.ts
+++ b/packages/runtime-core/src/renderer.ts
@@ -1866,25 +1866,25 @@ function baseCreateRenderer(
       patchFlag,
       dirs
     } = vnode
-    const shouldInvokeDirs = shapeFlag & ShapeFlags.ELEMENT && dirs
-    const shouldKeepAlive = shapeFlag & ShapeFlags.COMPONENT_SHOULD_KEEP_ALIVE
-    let vnodeHook: VNodeHook | undefined | null
-
     // unset ref
     if (ref != null && parentComponent) {
       setRef(ref, null, parentComponent, null)
     }
 
-    if ((vnodeHook = props && props.onVnodeBeforeUnmount) && !shouldKeepAlive) {
+    if (shapeFlag & ShapeFlags.COMPONENT_SHOULD_KEEP_ALIVE) {
+      ;(parentComponent!.ctx as KeepAliveContext).deactivate(vnode)
+      return
+    }
+
+    const shouldInvokeDirs = shapeFlag & ShapeFlags.ELEMENT && dirs
+
+    let vnodeHook: VNodeHook | undefined | null
+    if ((vnodeHook = props && props.onVnodeBeforeUnmount)) {
       invokeVNodeHook(vnodeHook, parentComponent, vnode)
     }
 
     if (shapeFlag & ShapeFlags.COMPONENT) {
-      if (shouldKeepAlive) {
-        ;(parentComponent!.ctx as KeepAliveContext).deactivate(vnode)
-      } else {
-        unmountComponent(vnode.component!, parentSuspense, doRemove)
-      }
+      unmountComponent(vnode.component!, parentSuspense, doRemove)
     } else {
       if (__FEATURE_SUSPENSE__ && shapeFlag & ShapeFlags.SUSPENSE) {
         vnode.suspense!.unmount(parentSuspense, doRemove)
@@ -1917,10 +1917,7 @@ function baseCreateRenderer(
       }
     }
 
-    if (
-      ((vnodeHook = props && props.onVnodeUnmounted) || shouldInvokeDirs) &&
-      !shouldKeepAlive
-    ) {
+    if ((vnodeHook = props && props.onVnodeUnmounted) || shouldInvokeDirs) {
       queuePostRenderEffect(() => {
         vnodeHook && invokeVNodeHook(vnodeHook, parentComponent, vnode)
         shouldInvokeDirs &&