Refactor prose

Author: wooorm

readme.md

@@ -18,7 +18,7 @@
 npm install nlcst-normalize
 ```
 
-## Usage
+## Use
 
 ```js
 var normalize = require('nlcst-normalize')
@@ -44,8 +44,9 @@ normalize({
 ### `normalize(value[, options])`
 
 Normalize a word (`string`, [`Node`][node], `Array.<Node>`) for easier
-comparison.  Always normalises smart apostrophes (`’`) to straight
-apostrophes (`'`) and lowercases alphabetical characters (`[A-Z]`).
+comparison.
+Always normalizes smart apostrophes (`’`) to straight apostrophes (`'`) and
+lowercases alphabetical characters (`[A-Z]`).
 
 ###### `options.allowApostrophes`
 
@@ -61,8 +62,8 @@ See [`contributing.md` in `syntax-tree/.github`][contributing] for ways to get
 started.
 See [`support.md`][support] for ways to get help.
 
-This project has a [Code of Conduct][coc].
-By interacting with this repository, organisation, or community you agree to
+This project has a [code of conduct][coc].
+By interacting with this repository, organization, or community you agree to
 abide by its terms.
 
 ## License
@@ -93,7 +94,7 @@ abide by its terms.
 
 [collective]: https://opencollective.com/unified
 
-[chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
+[chat-badge]: https://img.shields.io/badge/chat-spectrum-7b16ff.svg
 
 [chat]: https://spectrum.chat/unified/syntax-tree