diff --git a/readthedocs/core/static-src/core/js/doc-embed/rtd-data.js b/readthedocs/core/static-src/core/js/doc-embed/rtd-data.js
index 6336d7f55ed..867c6295b83 100644
--- a/readthedocs/core/static-src/core/js/doc-embed/rtd-data.js
+++ b/readthedocs/core/static-src/core/js/doc-embed/rtd-data.js
@@ -54,7 +54,8 @@ function get() {
     var config = Object.create(configMethods);
 
     var defaults = {
-        api_host: 'https://readthedocs.org'
+        api_host: 'https://readthedocs.org',
+        ad_free: false,
     };
 
     $.extend(config, defaults, window.READTHEDOCS_DATA);
diff --git a/readthedocs/core/static-src/core/js/doc-embed/sponsorship.js b/readthedocs/core/static-src/core/js/doc-embed/sponsorship.js
index c9df2d26e43..11c4f7a0178 100644
--- a/readthedocs/core/static-src/core/js/doc-embed/sponsorship.js
+++ b/readthedocs/core/static-src/core/js/doc-embed/sponsorship.js
@@ -261,7 +261,7 @@ function init() {
         error: function (xhr, textStatus, errorThrown) {
             console.error('Error loading Read the Docs promo');
 
-            if (xhr && xhr.status === 404 && rtd.api_host === 'https://readthedocs.org') {
+            if (!rtddata.ad_free && xhr && xhr.status === 404 && rtd.api_host === 'https://readthedocs.org') {
                 adblock_admonition();
                 adblock_nag();
             }
diff --git a/readthedocs/doc_builder/backends/mkdocs.py b/readthedocs/doc_builder/backends/mkdocs.py
index 1468fcd35ed..c33931fbe16 100644
--- a/readthedocs/doc_builder/backends/mkdocs.py
+++ b/readthedocs/doc_builder/backends/mkdocs.py
@@ -172,6 +172,7 @@ def generate_rtd_data(self, docs_dir, mkdocs_config):
             'docroot': docs_dir,
             'source_suffix': ".md",
             'api_host': getattr(settings, 'PUBLIC_API_URL', 'https://readthedocs.org'),
+            'ad_free': self.project.ad_free or self.project.gold_owners.exists(),
             'commit': self.version.project.vcs_repo(self.version.slug).commit,
             'global_analytics_code': getattr(settings, 'GLOBAL_ANALYTICS_CODE', 'UA-17997319-1'),
             'user_analytics_code': analytics_code,
diff --git a/readthedocs/doc_builder/templates/doc_builder/conf.py.tmpl b/readthedocs/doc_builder/templates/doc_builder/conf.py.tmpl
index d6eb89ecaa8..5ac457feb25 100644
--- a/readthedocs/doc_builder/templates/doc_builder/conf.py.tmpl
+++ b/readthedocs/doc_builder/templates/doc_builder/conf.py.tmpl
@@ -115,13 +115,10 @@ context = {
     'using_theme': (html_theme == "default"),
     'new_theme': (html_theme == "sphinx_rtd_theme"),
     'source_suffix': SUFFIX,
+    'ad_free': {% if project.gold_owners.exists or project.ad_free %}True{% else %}False{% endif %},
     'user_analytics_code': '{{ project.analytics_code|default_if_none:'' }}',
     'global_analytics_code': '{{ settings.GLOBAL_ANALYTICS_CODE }}',
-    {% if project.repo_type == 'git' %}
-    'commit': '{{ commit|slice:"8" }}',
-    {% else %}
-    'commit': '{{ commit }}',
-    {% endif %}
+    'commit': {% if project.repo_type == 'git' %}'{{ commit|slice:"8" }}'{% else %}'{{ commit }}'{% endif %},
 }
 
 {# Provide block for extending context data from child template #}