diff --git a/media/css/core.css b/media/css/core.css
index da96520489b..063edf5e585 100644
--- a/media/css/core.css
+++ b/media/css/core.css
@@ -297,6 +297,45 @@ div.menu-user div.menu-dropdown.menu-dropped {
   .home-header-links .login { font-weight: bold; color: #e3e3e3; text-shadow: 0px 1px 0 rgba(0, 0, 0, 0.5); }
   .home-header-links .login:hover { text-align: center; color: #fff; }
 
+section {
+    margin-bottom: 60px;
+}
+.home .lead {
+    font-size: 20px;
+    line-height: 30px;
+}
+.home .feature {
+    float: left;
+    width: 48%;
+    margin-left: 1%;
+    margin-right: 1%;
+}
+
+a.cta-btn {
+  /* Make this link look like a button */
+  width: 300px;
+  font-weight: bold;
+  text-align: center;
+  display: inline-block;
+  margin: .3em 0em;
+  font-size: 1.1em;
+  color: #fff;
+  text-shadow: 0 1px 1px rgba(0, 0, 0, 0.5);
+  background: #e6e6e6 url(../images/gradient.png) repeat-x bottom left;
+  background-color: #8ECC4C;
+  border: 1px solid #bfbfbf;
+  border-color: #6B9939;
+  border-bottom-color: #50732B;
+  padding: 8px 15px;
+  border-radius: 3px;
+  text-decoration: none;
+  box-shadow: 0 1px 0 rgba(0, 0, 0, 0.1), 0 1px 0 rgba(255, 255, 255, 0.5) inset;
+  -moz-box-shadow: 0 1px 0 rgba(0, 0, 0, 0.1), 0 1px 0 rgba(255, 255, 255, 0.5) inset;
+  -webkit-box-shadow: 0 1px 0 rgba(0, 0, 0, 0.1), 0 1px 0 rgba(255, 255, 255, 0.5) inset;
+}
+a.cta-btn:hover, a.cta-btn:active {
+  color: #fff;
+}
 
 /* wide search bar */
 
diff --git a/readthedocs/core/views/__init__.py b/readthedocs/core/views/__init__.py
index 50c82533c03..b345ea3859d 100644
--- a/readthedocs/core/views/__init__.py
+++ b/readthedocs/core/views/__init__.py
@@ -39,20 +39,8 @@ class HomepageView(TemplateView):
     def get_context_data(self, **kwargs):
         """Add latest builds and featured projects."""
         context = super(HomepageView, self).get_context_data(**kwargs)
-        latest = []
-        latest_builds = (
-            Build.objects
-            .filter(
-                project__privacy_level=constants.PUBLIC,
-                success=True,
-            )
-            .order_by('-date')
-        )[:100]  # yapf: disable
-        for build in latest_builds:
-            if (build.project not in latest and len(latest) < 10):
-                latest.append(build.project)
-        context['project_list'] = latest
         context['featured_list'] = Project.objects.filter(featured=True)
+        context['projects_count'] = Project.objects.count()
         return context
 
 
diff --git a/readthedocs/templates/base.html b/readthedocs/templates/base.html
index 4234a80bb0a..fc6358e080a 100644
--- a/readthedocs/templates/base.html
+++ b/readthedocs/templates/base.html
@@ -8,13 +8,15 @@
 
   <!-- meta -->
   <meta http-equiv="Content-Type" content="text/html; charset=utf-8">
+  {% block extra_metas %}{% endblock extra_metas %}
+
   <link rel="icon" type="image/png" href="{{ MEDIA_URL }}images/favicon.png">
 
   <!-- title -->
   <title>{% block title %}{% endblock %}{% block head_title %}{% endblock %} | {% block branding %}Read the Docs {% endblock %}</title>
 
   <!-- Google Analytics -->
-  <script type="text/javascript">
+  <script>
     (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
     (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
     m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
@@ -37,17 +39,17 @@
   {% block extra_links %}{% endblock %}
 
   <!-- jquery -->
-  <script type="text/javascript" src="{% static 'vendor/jquery.js' %}"></script>
-  <script type="text/javascript" src="{% static 'vendor/jquery-migrate.js' %}"></script>
-  <script type="text/javascript" src="{% static 'vendor/jquery-ui.js' %}"></script>
-  <script type="text/javascript">
+  <script src="{% static 'vendor/jquery.js' %}"></script>
+  <script src="{% static 'vendor/jquery-migrate.js' %}"></script>
+  <script src="{% static 'vendor/jquery-ui.js' %}"></script>
+  <script >
     require('jquery');
   </script>
 
-  <script type="text/javascript" src="{{ MEDIA_URL }}javascript/instantsearch.js"></script>
-  <script type="text/javascript" src="{{ MEDIA_URL }}javascript/base.js"></script>
-  <script type="text/javascript" src="{% static 'core/js/site.js' %}"></script>
-  <script type="text/javascript">
+  <script src="{{ MEDIA_URL }}javascript/instantsearch.js"></script>
+  <script src="{{ MEDIA_URL }}javascript/base.js"></script>
+  <script src="{% static 'core/js/site.js' %}"></script>
+  <script>
     var site = require('core/site');
     site.handle_notification_dismiss();
   </script>
@@ -55,13 +57,9 @@
   {% block extra_scripts %}{% endblock %}
 
   <!-- typekit -->
-  <!-- Old typekit
-  <script type="text/javascript" src="//use.typekit.com/xgl8ypn.js"></script>
-  <script type="text/javascript">try{Typekit.load();}catch(e){}</script>
-  -->
 
-  <script type="text/javascript" src="//use.typekit.net/haq4xtp.js"></script>
-  <script type="text/javascript">try{Typekit.load();}catch(e){}</script>
+  <script src="//use.typekit.net/haq4xtp.js"></script>
+  <script>try{Typekit.load();}catch(e){}</script>
 
 </head>
 
@@ -204,10 +202,10 @@ <h4>{%  trans "Read the Docs" %}</h4>
     </div>
     <!-- END footer-->
 
-</body>
+    <script>
+      {% block footerjs %}{% endblock %}
+    </script>
 
-<script type="text/javascript">
-  {% block footerjs %}{% endblock %}
-</script>
+</body>
 
 </html>
diff --git a/readthedocs/templates/core/widesearchbar.html b/readthedocs/templates/core/widesearchbar.html
index 7b647a435d7..12c3321add9 100644
--- a/readthedocs/templates/core/widesearchbar.html
+++ b/readthedocs/templates/core/widesearchbar.html
@@ -9,7 +9,7 @@ <h3>{% trans "Search all the docs" %}</h3>
 
             <form action="{% url "search" %}" method="GET">
               <div class="text-input-wrapper">
-                <input type="text" name="q" value="{{ term }}" id="id_site_search">
+                <input type="text" name="q" value="{{ term }}" id="id_site_search" placeholder="{% trans 'Search Read the Docs' %}">
               </div>
               <div class="submit-input-wrapper">
                 {% comment %} Translators: This is about starting a search {% endcomment %}
diff --git a/readthedocs/templates/homepage.html b/readthedocs/templates/homepage.html
index 580e80fbfb3..be14f06befa 100644
--- a/readthedocs/templates/homepage.html
+++ b/readthedocs/templates/homepage.html
@@ -1,9 +1,13 @@
 {% extends "base.html" %}
 
 {% load i18n %}
-
+{% load humanize %}
 {% load pagination_tags %}
 
+{% block extra_metas %}
+  <meta name="description" content="{% trans "Read the Docs simplifies technical documentation by automating building, versioning, and hosting for you. Build up-to-date documentation for the web, print, and offline use on every version control push automatically." %}">
+{% endblock extra_metas %}
+
 {% block title %}{% trans "Home" %}{% endblock %}
 
 {% block body_class %}home {% if not request.user.is_authenticated %}splash{% endif %}{% endblock %}
@@ -36,105 +40,129 @@
 
 {% block content %}
 
-          <div class="module">
-            <div class="module-wrapper">
-
-              <div class="module-header">
-                <h3>{% trans "What is this place?" %}</h3>
-                <p>
-{% blocktrans %}
-Read the Docs hosts documentation, making it fully searchable and easy to find.
-You can import your docs using any major version control system, including Mercurial, Git, Subversion, and Bazaar.
-We support <a href="http://docs.readthedocs.io/en/latest/webhooks.html">webhooks</a> so your docs get built when you commit code.
-There's also support for <a href="http://docs.readthedocs.io/en/latest/versions.html">versioning</a> so you can build docs from tags and branches of your code in your repository. 
-{% endblocktrans %}
-                </p>
-                <p>
-{% blocktrans %}
-  Hosting documentation is free and simple,
-  <a href="https://docs.readthedocs.io/en/latest/getting_started.html">read our guide</a>
-  to get started!
-{% endblocktrans %}
-                <p>
-                <p>
-{% blocktrans %}
-Read the Docs is <b>community supported</b>. 
-It depends on users like you to contribute to development,
-support,
-and operations.
-You can learn more about how to <a href="https://docs.readthedocs.io/en/latest/contribute.html">contribute</a> in our docs.
-Thanks so much to our wonderful <a href="https://docs.readthedocs.io/en/latest/team.html">community team</a> who helps us run the site.
-Read the Docs wouldn't be possible without them.
-Please consider joining today,
-as we always need more contributors to the project.
-{% endblocktrans %}
-                </p>
-              </div>
-
-            </div>
-          </div>
-
-          {% include "core/widesearchbar.html" %}
-
-          {% if featured_list %}
-          <!-- BEGIN projects list -->
-          <div class="module">
-            <div class="module-wrapper">
-
-              <div class="module-header">
-                <h3>{% trans "Featured Projects" %}</h3>
-              </div>
-
-              <div class="module-list">
-                <div class="module-list-wrapper">
-                  <ul>
-                    {% include "core/project_list_featured.html" %}
-                  </ul>
-                </div>
-              </div>
-
-            </div>
-          </div>
-          <!-- END projects list -->
-          {% endif %}
-
-          <!-- BEGIN projects list -->
-          <div class="module">
-            <div class="module-wrapper">
-
-              <div class="module-header">
-                <h3>{% trans "Recently updated projects" %}</h3>
-              </div>
-
-              <div class="module-list">
-                <div class="module-list-wrapper">
-                  <ul>
-                    {% include "core/project_list_detailed.html" %}
-                  </ul>
-                </div>
-              </div>
-
-            </div>
-          </div>
-          <!-- END projects list -->
-
-    <div>
-        <h3>{% trans "Read the Docs is funded by the community" %}</h3>
-        <p>
-          {% url "advertising" as advertising_url %}
-          {% url "donate" as sponsors_url %}
-          {% url "gold_detail" as gold_detail %}
-
-          Read the Docs is a huge resource that millions of developers rely on
-          for software documentation. It would not be possible without the
-          support of our
-          <a href="{{ sponsors_url | default:'https://readthedocs.org/sustainability/' }}">sponsors</a>,
-          <a href="{{ advertising_url | default:'https://readthedocs.org/sustainability/advertising/' }}">advertisers</a>,
-          and <a href="{{ gold_detail }}">readers like you</a>.
-        </p>
-        <p>
-          Hosting for the project is graciously provided by <a href="http://www.rackspace.com/cloud/">Rackspace</a>.
-        </p>
+  <!-- Lead -->
+  <section>
+    <h2>{% trans "Technical documentation lives here" %}</h2>
+    <p class="lead">
+      {% blocktrans %}
+      Read the Docs simplifies software documentation by automating building,
+      versioning, and hosting of your docs for you.
+      {% endblocktrans %}
+    </p>
+  </section>
+
+
+  <section>
+    <div class="feature">
+      <h3>Free docs hosting</h3>
+      <p>
+        {% with projects_count_intcomma=projects_count|intcomma %}
+        {% blocktrans %}
+        We will host your documentation for free forever.
+        There are no tricks. We help {{ projects_count_intcomma }} open source projects
+        share their docs.
+        {% endblocktrans %}
+        {% endwith %}
+      </p>
+    </div>
+    <div class="feature">
+      <h3>Webhooks</h3>
+      <p>
+        {% blocktrans %}
+        Whenever you push code to your favorite version control system,
+        whether that is Git, Mercurial, Bazaar, or Subversion, we will
+        automatically build your docs so your code and documentation are
+        never out of sync.
+        {% endblocktrans %}
+      </p>
     </div>
+    <div class="clearfix"></div>
+  </section>
+
+  <section>
+    <div class="feature">
+      <h3>Multiple formats</h3>
+      <p>
+        {% blocktrans %}
+        Of course we build and host your docs for the web, but they are
+        also vieweable as PDFs, as single page HTML, and for eReaders.
+        No additional configuration is required.
+        {% endblocktrans %}
+      </p>
+    </div>
+    <div class="feature">
+      <h3>Multiple versions</h3>
+      <p>
+        {% blocktrans %}
+        We can host and build multiple versions of your docs so having a
+        1.0 version of your docs and a 2.0 version of your docs is as easy
+        as having a separate branch or tag in your version control system.
+        {% endblocktrans %}
+      </p>
+    </div>
+    <div class="clearfix"></div>
+  </section>
+
+  <!-- Call to action -->
+  <section>
+    <p style="text-align: center">
+      <a href="https://docs.readthedocs.io/en/latest/getting_started.html" class="cta-btn">{% trans 'Getting started guide' %}</a>
+    </p>
+  </section>
+
+  <!-- Search -->
+  <section>
+    {% include "core/widesearchbar.html" %}
+  <section>
+
+  {% if featured_list %}
+    <!-- BEGIN projects list -->
+    <section>
+      <h3>{% trans "Featured Projects" %}</h3>
+      <div class="module-list">
+        <div class="module-list-wrapper">
+          <ul style="margin-bottom: 0">
+            {% include "core/project_list_featured.html" %}
+          </ul>
+        </div>
+      </div>
+    </section>
+    <!-- END projects list -->
+  {% endif %}
 
+  <!-- Funding and Contributing -->
+  <section>
+    <h2>{% trans "Read the Docs is funded by the community" %}</h2>
+    <p>
+
+    {% url "advertising" as advertising_url %}
+    {% url "donate" as sponsors_url %}
+    {% url "gold_detail" as gold_detail %}
+
+    {% blocktrans %}
+    Read the Docs is a huge resource that millions of developers rely on
+    for software documentation. It would not be possible without the
+    support of our
+    <a href="{{ sponsors_url }}">sponsors</a>,
+    <a href="{{ advertising_url }}">advertisers</a>,
+    and <a href="{{ gold_detail }}">readers like you</a>.
+    {% endblocktrans %}
+    </p>
+
+    <p>
+      {% blocktrans %}
+      Read the Docs is <strong>community supported</strong>.
+      It depends on users like you to contribute to development, support, and operations.
+      You can learn more about how to <a href="https://docs.readthedocs.io/en/latest/contribute.html">contribute</a> in our docs.
+      Thanks so much to our wonderful <a href="https://docs.readthedocs.io/en/latest/team.html">community team</a> who helps us run the site.
+      Read the Docs wouldn't be possible without them.
+      {% endblocktrans %}
+    </p>
+
+    <p>
+      {% blocktrans %}
+      Hosting for the project is graciously provided by <a href="http://www.rackspace.com/cloud/">Rackspace</a>.
+      {% endblocktrans %}
+    </p>
+  </section>
 {% endblock %}