diff --git a/packages/cli-platform-apple/src/commands/runCommand/runOptions.ts b/packages/cli-platform-apple/src/commands/runCommand/runOptions.ts
index 31aada7ba..87f38d647 100644
--- a/packages/cli-platform-apple/src/commands/runCommand/runOptions.ts
+++ b/packages/cli-platform-apple/src/commands/runCommand/runOptions.ts
@@ -43,10 +43,10 @@ export const getRunOptions = ({platformName}: BuilderCommand) => {
         '"iPhone 15 (17.0)"',
     },
     !isMac && {
-      name: '--device <string>',
+      name: '--device [string]', // here we're intentionally using [] over <> to make passed value optional to allow users to run only on physical devices
       description:
-        'Explicitly set the device to use by name. The value is not required ' +
-        'if you have a single device connected.',
+        'Explicitly set the device to use by name. If the value is not provided,' +
+        'the app will run on the first available physical device.',
     },
     ...getBuildOptions({platformName}),
   ];