diff --git a/core/deployment/src/main/java/io/quarkus/deployment/cmd/RunCommandProcessor.java b/core/deployment/src/main/java/io/quarkus/deployment/cmd/RunCommandProcessor.java
index 3617575bf8281..fa38d39f422e0 100644
--- a/core/deployment/src/main/java/io/quarkus/deployment/cmd/RunCommandProcessor.java
+++ b/core/deployment/src/main/java/io/quarkus/deployment/cmd/RunCommandProcessor.java
@@ -13,6 +13,7 @@
 import io.quarkus.deployment.annotations.BuildProducer;
 import io.quarkus.deployment.annotations.BuildStep;
 import io.quarkus.deployment.pkg.PackageConfig;
+import io.quarkus.deployment.pkg.builditem.BuildSystemTargetBuildItem;
 import io.quarkus.deployment.pkg.builditem.LegacyJarRequiredBuildItem;
 import io.quarkus.deployment.pkg.builditem.OutputTargetBuildItem;
 import io.quarkus.deployment.pkg.builditem.UberJarRequiredBuildItem;
@@ -32,7 +33,8 @@ public void defaultJavaCommand(PackageConfig packageConfig,
             OutputTargetBuildItem jar,
             List<UberJarRequiredBuildItem> uberJarRequired,
             List<LegacyJarRequiredBuildItem> legacyJarRequired,
-            BuildProducer<RunCommandActionBuildItem> cmds) {
+            BuildProducer<RunCommandActionBuildItem> cmds,
+            BuildSystemTargetBuildItem buildSystemTarget) {
 
         Path jarPath = null;
         if (legacyJarRequired.isEmpty() && (!uberJarRequired.isEmpty()
@@ -52,7 +54,7 @@ public void defaultJavaCommand(PackageConfig packageConfig,
         List<String> args = new ArrayList<>();
         args.add(determineJavaPath());
 
-        for (Map.Entry<?, ?> e : System.getProperties().entrySet()) {
+        for (Map.Entry<?, ?> e : buildSystemTarget.getBuildSystemProps().entrySet()) {
             args.add("-D" + e.getKey().toString() + "=" + e.getValue().toString());
         }
         args.add("-jar");
diff --git a/core/deployment/src/main/java/io/quarkus/deployment/cmd/StartDevServicesAndRunCommandHandler.java b/core/deployment/src/main/java/io/quarkus/deployment/cmd/StartDevServicesAndRunCommandHandler.java
new file mode 100644
index 0000000000000..47fe6677b2b57
--- /dev/null
+++ b/core/deployment/src/main/java/io/quarkus/deployment/cmd/StartDevServicesAndRunCommandHandler.java
@@ -0,0 +1,69 @@
+package io.quarkus.deployment.cmd;
+
+import java.util.ArrayList;
+import java.util.HashMap;
+import java.util.List;
+import java.util.Map;
+import java.util.function.BiConsumer;
+import java.util.function.Consumer;
+
+import io.quarkus.builder.BuildResult;
+import io.quarkus.deployment.builditem.DevServicesLauncherConfigResultBuildItem;
+
+public class StartDevServicesAndRunCommandHandler implements BiConsumer<Object, BuildResult> {
+
+    @Override
+    public void accept(Object o, BuildResult buildResult) {
+        var runCommandActionResult = buildResult.consume(RunCommandActionResultBuildItem.class);
+        var devServicesLauncherConfigResult = buildResult.consume(DevServicesLauncherConfigResultBuildItem.class);
+
+        // FYI: AugmentAction.performCustomBuild runs in its own classloader
+        // so we can only pass back instances of those classes in the system classloader
+
+        Consumer<Map<String, List>> consumer = (Consumer<Map<String, List>>) o;
+
+        // build up the commands
+        Map<String, List> cmds = new HashMap<>();
+        for (RunCommandActionBuildItem item : runCommandActionResult.getCommands()) {
+            List<String> itemList = new ArrayList<>();
+            addLaunchCommand(itemList, item, devServicesLauncherConfigResult.getConfig());
+            cmds.put(item.getCommandName(), itemList);
+        }
+
+        consumer.accept(cmds);
+    }
+
+    private void addLaunchCommand(List list, RunCommandActionBuildItem item, Map<String, String> devServicesProperties) {
+        List<String> effectiveArgs;
+        List<String> originalArgs = item.getArgs();
+        if (devServicesProperties.isEmpty()) {
+            effectiveArgs = originalArgs;
+        } else {
+            // here we want to "inject" our dev services configuration into the predetermined launch command
+
+            effectiveArgs = new ArrayList<>(originalArgs.size() + devServicesProperties.size());
+            int jarArgIndex = -1;
+            for (int i = 0; i < originalArgs.size(); i++) {
+                if (originalArgs.get(i).trim().equals("-jar")) {
+                    jarArgIndex = i;
+                    break;
+                }
+            }
+            if (jarArgIndex == -1) {
+                effectiveArgs = originalArgs;
+            } else {
+                effectiveArgs.addAll(originalArgs.subList(0, jarArgIndex));
+                for (var devServiceConfigEntry : devServicesProperties.entrySet()) {
+                    effectiveArgs.add("-D" + devServiceConfigEntry.getKey() + "=" + devServiceConfigEntry.getValue());
+                }
+                effectiveArgs.addAll(originalArgs.subList(jarArgIndex, originalArgs.size()));
+            }
+        }
+
+        list.add(effectiveArgs);
+        list.add(item.getWorkingDirectory());
+        list.add(item.getStartedExpression());
+        list.add(item.isNeedsLogfile());
+        list.add(item.getLogFile());
+    }
+}
diff --git a/devtools/gradle/gradle-application-plugin/src/main/java/io/quarkus/gradle/tasks/QuarkusRun.java b/devtools/gradle/gradle-application-plugin/src/main/java/io/quarkus/gradle/tasks/QuarkusRun.java
index 5935f9d46caea..e4434f5474a1b 100644
--- a/devtools/gradle/gradle-application-plugin/src/main/java/io/quarkus/gradle/tasks/QuarkusRun.java
+++ b/devtools/gradle/gradle-application-plugin/src/main/java/io/quarkus/gradle/tasks/QuarkusRun.java
@@ -32,8 +32,9 @@
 import io.quarkus.bootstrap.app.CuratedApplication;
 import io.quarkus.bootstrap.app.QuarkusBootstrap;
 import io.quarkus.bootstrap.model.ApplicationModel;
+import io.quarkus.deployment.builditem.DevServicesLauncherConfigResultBuildItem;
 import io.quarkus.deployment.cmd.RunCommandActionResultBuildItem;
-import io.quarkus.deployment.cmd.RunCommandHandler;
+import io.quarkus.deployment.cmd.StartDevServicesAndRunCommandHandler;
 import io.quarkus.gradle.extension.QuarkusPluginExtension;
 
 public abstract class QuarkusRun extends QuarkusBuildTask {
@@ -111,13 +112,14 @@ public void runQuarkus() {
                 .setAppArtifact(appModel.getAppArtifact())
                 .setLocalProjectDiscovery(false)
                 .setIsolateDeployment(true)
+                .setMode(QuarkusBootstrap.Mode.TEST)
                 .build().bootstrap()) {
 
             AugmentAction action = curatedApplication.createAugmentor();
             AtomicReference<Boolean> exists = new AtomicReference<>();
             AtomicReference<String> tooMany = new AtomicReference<>();
             String target = System.getProperty("quarkus.run.target");
-            action.performCustomBuild(RunCommandHandler.class.getName(), new Consumer<Map<String, List>>() {
+            action.performCustomBuild(StartDevServicesAndRunCommandHandler.class.getName(), new Consumer<Map<String, List>>() {
                 @Override
                 public void accept(Map<String, List> cmds) {
                     List cmd = null;
@@ -166,7 +168,7 @@ public void accept(Map<String, List> cmds) {
                     }
                 }
             },
-                    RunCommandActionResultBuildItem.class.getName());
+                    RunCommandActionResultBuildItem.class.getName(), DevServicesLauncherConfigResultBuildItem.class.getName());
             if (target != null && !exists.get()) {
                 getProject().getLogger().error("quarkus.run.target " + target + " is not found");
                 return;
diff --git a/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapMojo.java b/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapMojo.java
index d2e1457ab4cda..0a70ff33f9bfb 100644
--- a/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapMojo.java
+++ b/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapMojo.java
@@ -8,6 +8,7 @@
 import java.util.Map;
 import java.util.Optional;
 import java.util.Properties;
+import java.util.function.Consumer;
 import java.util.stream.Stream;
 
 import org.apache.maven.AbstractMavenLifecycleParticipant;
@@ -26,6 +27,7 @@
 import org.eclipse.aether.repository.RemoteRepository;
 
 import io.quarkus.bootstrap.app.CuratedApplication;
+import io.quarkus.bootstrap.app.QuarkusBootstrap;
 import io.quarkus.maven.components.BootstrapSessionListener;
 import io.quarkus.maven.components.ManifestSection;
 import io.quarkus.maven.dependency.ArtifactKey;
@@ -294,6 +296,11 @@ protected CuratedApplication bootstrapApplication(LaunchMode mode) throws MojoEx
         return bootstrapProvider.bootstrapApplication(this, mode);
     }
 
+    protected CuratedApplication bootstrapApplication(LaunchMode mode, Consumer<QuarkusBootstrap.Builder> builderCustomizer)
+            throws MojoExecutionException {
+        return bootstrapProvider.bootstrapApplication(this, mode, builderCustomizer);
+    }
+
     protected Properties getBuildSystemProperties(boolean quarkusOnly) throws MojoExecutionException {
         return bootstrapProvider.bootstrapper(this).getBuildSystemProperties(this, quarkusOnly);
     }
diff --git a/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapProvider.java b/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapProvider.java
index 1177a4b2b933b..f23488af36c87 100644
--- a/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapProvider.java
+++ b/devtools/maven/src/main/java/io/quarkus/maven/QuarkusBootstrapProvider.java
@@ -14,6 +14,7 @@
 import java.util.Properties;
 import java.util.Set;
 import java.util.concurrent.ExecutionException;
+import java.util.function.Consumer;
 
 import javax.inject.Inject;
 import javax.inject.Named;
@@ -126,7 +127,13 @@ public QuarkusMavenAppBootstrap bootstrapper(QuarkusBootstrapMojo mojo) {
 
     public CuratedApplication bootstrapApplication(QuarkusBootstrapMojo mojo, LaunchMode mode)
             throws MojoExecutionException {
-        return bootstrapper(mojo).bootstrapApplication(mojo, mode);
+        return bootstrapApplication(mojo, mode, null);
+    }
+
+    public CuratedApplication bootstrapApplication(QuarkusBootstrapMojo mojo, LaunchMode mode,
+            Consumer<QuarkusBootstrap.Builder> builderCustomizer)
+            throws MojoExecutionException {
+        return bootstrapper(mojo).bootstrapApplication(mojo, mode, builderCustomizer);
     }
 
     public ApplicationModel getResolvedApplicationModel(ArtifactKey projectId, LaunchMode mode, String bootstrapId) {
@@ -203,7 +210,8 @@ private MavenArtifactResolver artifactResolver(QuarkusBootstrapMojo mojo, Launch
             }
         }
 
-        private CuratedApplication doBootstrap(QuarkusBootstrapMojo mojo, LaunchMode mode)
+        private CuratedApplication doBootstrap(QuarkusBootstrapMojo mojo, LaunchMode mode,
+                Consumer<QuarkusBootstrap.Builder> builderCustomizer)
                 throws MojoExecutionException {
 
             final BootstrapAppModelResolver modelResolver = new BootstrapAppModelResolver(artifactResolver(mojo, mode))
@@ -253,6 +261,9 @@ private CuratedApplication doBootstrap(QuarkusBootstrapMojo mojo, LaunchMode mod
                     .setForcedDependencies(forcedDependencies);
 
             try {
+                if (builderCustomizer != null) {
+                    builderCustomizer.accept(builder);
+                }
                 return builder.build().bootstrap();
             } catch (BootstrapException e) {
                 throw new MojoExecutionException("Failed to bootstrap the application", e);
@@ -346,15 +357,16 @@ private String toManifestSectionAttributeKey(String section, String key) throws
                     key);
         }
 
-        protected CuratedApplication bootstrapApplication(QuarkusBootstrapMojo mojo, LaunchMode mode)
+        protected CuratedApplication bootstrapApplication(QuarkusBootstrapMojo mojo, LaunchMode mode,
+                Consumer<QuarkusBootstrap.Builder> builderCustomizer)
                 throws MojoExecutionException {
             if (mode == LaunchMode.DEVELOPMENT) {
-                return devApp == null ? devApp = doBootstrap(mojo, mode) : devApp;
+                return devApp == null ? devApp = doBootstrap(mojo, mode, builderCustomizer) : devApp;
             }
             if (mode == LaunchMode.TEST) {
-                return testApp == null ? testApp = doBootstrap(mojo, mode) : testApp;
+                return testApp == null ? testApp = doBootstrap(mojo, mode, builderCustomizer) : testApp;
             }
-            return prodApp == null ? prodApp = doBootstrap(mojo, mode) : prodApp;
+            return prodApp == null ? prodApp = doBootstrap(mojo, mode, builderCustomizer) : prodApp;
         }
 
         protected ArtifactCoords managingProject(QuarkusBootstrapMojo mojo) {
diff --git a/devtools/maven/src/main/java/io/quarkus/maven/RunMojo.java b/devtools/maven/src/main/java/io/quarkus/maven/RunMojo.java
index 1213799c9a121..8f246c035e48b 100644
--- a/devtools/maven/src/main/java/io/quarkus/maven/RunMojo.java
+++ b/devtools/maven/src/main/java/io/quarkus/maven/RunMojo.java
@@ -17,8 +17,11 @@
 
 import io.quarkus.bootstrap.app.AugmentAction;
 import io.quarkus.bootstrap.app.CuratedApplication;
+import io.quarkus.bootstrap.app.QuarkusBootstrap;
+import io.quarkus.deployment.builditem.DevServicesLauncherConfigResultBuildItem;
 import io.quarkus.deployment.cmd.RunCommandActionResultBuildItem;
-import io.quarkus.deployment.cmd.RunCommandHandler;
+import io.quarkus.deployment.cmd.StartDevServicesAndRunCommandHandler;
+import io.quarkus.runtime.LaunchMode;
 
 @Mojo(name = "run")
 public class RunMojo extends QuarkusBootstrapMojo {
@@ -47,12 +50,19 @@ protected void doExecute() throws MojoExecutionException, MojoFailureException {
             }
         }
 
-        try (CuratedApplication curatedApplication = bootstrapApplication()) {
+        try (CuratedApplication curatedApplication = bootstrapApplication(LaunchMode.NORMAL,
+                new Consumer<QuarkusBootstrap.Builder>() {
+                    @Override
+                    public void accept(QuarkusBootstrap.Builder builder) {
+                        // we need this for dev services
+                        builder.setMode(QuarkusBootstrap.Mode.TEST);
+                    }
+                })) {
             AugmentAction action = curatedApplication.createAugmentor();
             AtomicReference<Boolean> exists = new AtomicReference<>();
             AtomicReference<String> tooMany = new AtomicReference<>();
             String target = System.getProperty("quarkus.run.target");
-            action.performCustomBuild(RunCommandHandler.class.getName(), new Consumer<Map<String, List>>() {
+            action.performCustomBuild(StartDevServicesAndRunCommandHandler.class.getName(), new Consumer<Map<String, List>>() {
                 @Override
                 public void accept(Map<String, List> cmds) {
                     List cmd = null;
@@ -94,7 +104,7 @@ public void accept(Map<String, List> cmds) {
                     }
                 }
             },
-                    RunCommandActionResultBuildItem.class.getName());
+                    RunCommandActionResultBuildItem.class.getName(), DevServicesLauncherConfigResultBuildItem.class.getName());
             if (target != null && !exists.get()) {
                 getLog().error("quarkus.run.target " + target + " is not found");
                 return;