diff --git a/.pre-commit-config.yaml b/.pre-commit-config.yaml
index cc4e8a2b1..0307e0948 100644
--- a/.pre-commit-config.yaml
+++ b/.pre-commit-config.yaml
@@ -55,9 +55,9 @@ repos:
     hooks:
       - id: flake8
         additional_dependencies:
-          - flake8-bugbear==23.1.20
+          - flake8-bugbear==23.2.13
           - flake8-comprehensions==3.10.1
-          - flake8-pytest-style==1.6
+          - flake8-pytest-style==1.7.2
           - flake8-spellcheck==0.28
           - flake8-unused-arguments==0.0.13
           - flake8-noqa==1.3
diff --git a/docs/changelog/2510.bugfix.rst b/docs/changelog/2510.bugfix.rst
new file mode 100644
index 000000000..ab6b76f70
--- /dev/null
+++ b/docs/changelog/2510.bugfix.rst
@@ -0,0 +1 @@
+Upgrade embedded setuptools to ``67.4.0`` from ``67.1.0`` and pip to ``23.0.1`` from ``23.0`` - by :user:`gaborbernat`.
diff --git a/src/virtualenv/seed/wheels/embed/__init__.py b/src/virtualenv/seed/wheels/embed/__init__.py
index f779e0789..cd4a67be2 100644
--- a/src/virtualenv/seed/wheels/embed/__init__.py
+++ b/src/virtualenv/seed/wheels/embed/__init__.py
@@ -5,33 +5,33 @@
 BUNDLE_FOLDER = Path(__file__).absolute().parent
 BUNDLE_SUPPORT = {
     "3.12": {
-        "pip": "pip-23.0-py3-none-any.whl",
-        "setuptools": "setuptools-67.1.0-py3-none-any.whl",
+        "pip": "pip-23.0.1-py3-none-any.whl",
+        "setuptools": "setuptools-67.4.0-py3-none-any.whl",
         "wheel": "wheel-0.38.4-py3-none-any.whl",
     },
     "3.11": {
-        "pip": "pip-23.0-py3-none-any.whl",
-        "setuptools": "setuptools-67.1.0-py3-none-any.whl",
+        "pip": "pip-23.0.1-py3-none-any.whl",
+        "setuptools": "setuptools-67.4.0-py3-none-any.whl",
         "wheel": "wheel-0.38.4-py3-none-any.whl",
     },
     "3.10": {
-        "pip": "pip-23.0-py3-none-any.whl",
-        "setuptools": "setuptools-67.1.0-py3-none-any.whl",
+        "pip": "pip-23.0.1-py3-none-any.whl",
+        "setuptools": "setuptools-67.4.0-py3-none-any.whl",
         "wheel": "wheel-0.38.4-py3-none-any.whl",
     },
     "3.9": {
-        "pip": "pip-23.0-py3-none-any.whl",
-        "setuptools": "setuptools-67.1.0-py3-none-any.whl",
+        "pip": "pip-23.0.1-py3-none-any.whl",
+        "setuptools": "setuptools-67.4.0-py3-none-any.whl",
         "wheel": "wheel-0.38.4-py3-none-any.whl",
     },
     "3.8": {
-        "pip": "pip-23.0-py3-none-any.whl",
-        "setuptools": "setuptools-67.1.0-py3-none-any.whl",
+        "pip": "pip-23.0.1-py3-none-any.whl",
+        "setuptools": "setuptools-67.4.0-py3-none-any.whl",
         "wheel": "wheel-0.38.4-py3-none-any.whl",
     },
     "3.7": {
-        "pip": "pip-23.0-py3-none-any.whl",
-        "setuptools": "setuptools-67.1.0-py3-none-any.whl",
+        "pip": "pip-23.0.1-py3-none-any.whl",
+        "setuptools": "setuptools-67.4.0-py3-none-any.whl",
         "wheel": "wheel-0.38.4-py3-none-any.whl",
     },
     "3.6": {
diff --git a/src/virtualenv/seed/wheels/embed/pip-23.0-py3-none-any.whl b/src/virtualenv/seed/wheels/embed/pip-23.0.1-py3-none-any.whl
similarity index 93%
rename from src/virtualenv/seed/wheels/embed/pip-23.0-py3-none-any.whl
rename to src/virtualenv/seed/wheels/embed/pip-23.0.1-py3-none-any.whl
index bb9aebf47..a855dc40e 100644
Binary files a/src/virtualenv/seed/wheels/embed/pip-23.0-py3-none-any.whl and b/src/virtualenv/seed/wheels/embed/pip-23.0.1-py3-none-any.whl differ
diff --git a/src/virtualenv/seed/wheels/embed/setuptools-67.1.0-py3-none-any.whl b/src/virtualenv/seed/wheels/embed/setuptools-67.4.0-py3-none-any.whl
similarity index 76%
rename from src/virtualenv/seed/wheels/embed/setuptools-67.1.0-py3-none-any.whl
rename to src/virtualenv/seed/wheels/embed/setuptools-67.4.0-py3-none-any.whl
index 949c26b26..bf9068b1c 100644
Binary files a/src/virtualenv/seed/wheels/embed/setuptools-67.1.0-py3-none-any.whl and b/src/virtualenv/seed/wheels/embed/setuptools-67.4.0-py3-none-any.whl differ