diff --git a/pkg/app/piped/executor/ecs/deploy.go b/pkg/app/piped/executor/ecs/deploy.go
index 3fc22bf779..2cd3bebf5f 100644
--- a/pkg/app/piped/executor/ecs/deploy.go
+++ b/pkg/app/piped/executor/ecs/deploy.go
@@ -16,6 +16,7 @@ package ecs
 
 import (
 	"context"
+	"strconv"
 
 	"github.com/aws/aws-sdk-go-v2/service/ecs/types"
 
@@ -109,7 +110,12 @@ func (e *deployExecutor) ensureSync(ctx context.Context) model.StageStatus {
 	}
 
 	recreate := e.appCfg.QuickSync.Recreate
-	if !sync(ctx, &e.Input, e.platformProviderName, e.platformProviderCfg, recreate, taskDefinition, servicedefinition, primary) {
+	forceNewDeployment := e.appCfg.QuickSync.ForceNewDeployment
+
+	// Store force new deployment flag to metadata store.
+	e.Input.MetadataStore.Shared().Put(ctx, forceNewDeploymentKey, strconv.FormatBool(forceNewDeployment))
+
+	if !sync(ctx, &e.Input, e.platformProviderName, e.platformProviderCfg, recreate, forceNewDeployment, taskDefinition, servicedefinition, primary) {
 		return model.StageStatus_STAGE_FAILURE
 	}
 
diff --git a/pkg/app/piped/executor/ecs/ecs.go b/pkg/app/piped/executor/ecs/ecs.go
index 1fad9172c1..6e408fee1a 100644
--- a/pkg/app/piped/executor/ecs/ecs.go
+++ b/pkg/app/piped/executor/ecs/ecs.go
@@ -41,6 +41,8 @@ const (
 	canaryScaleMetadataKey         = "canary-scale"
 	currentListenersKey            = "current-listeners"
 	canaryTargetGroupArnKey        = "canary-target-group-arn"
+	// Force new deployment flag metadata key.
+	forceNewDeploymentKey = "force-new-deployment"
 )
 
 type registerer interface {
@@ -147,7 +149,7 @@ func applyTaskDefinition(ctx context.Context, cli provider.Client, taskDefinitio
 	return td, nil
 }
 
-func applyServiceDefinition(ctx context.Context, cli provider.Client, serviceDefinition types.Service) (*types.Service, error) {
+func applyServiceDefinition(ctx context.Context, cli provider.Client, serviceDefinition types.Service, forceNewDeployment bool) (*types.Service, error) {
 	found, err := cli.ServiceExists(ctx, *serviceDefinition.ClusterArn, *serviceDefinition.ServiceName)
 	if err != nil {
 		return nil, fmt.Errorf("unable to validate service name %s: %w", *serviceDefinition.ServiceName, err)
@@ -155,7 +157,7 @@ func applyServiceDefinition(ctx context.Context, cli provider.Client, serviceDef
 
 	var service *types.Service
 	if found {
-		service, err = cli.UpdateService(ctx, serviceDefinition)
+		service, err = cli.UpdateService(ctx, serviceDefinition, forceNewDeployment)
 		if err != nil {
 			return nil, fmt.Errorf("failed to update ECS service %s: %w", *serviceDefinition.ServiceName, err)
 		}
@@ -291,7 +293,7 @@ func createPrimaryTaskSet(ctx context.Context, client provider.Client, service t
 	return nil
 }
 
-func sync(ctx context.Context, in *executor.Input, platformProviderName string, platformProviderCfg *config.PlatformProviderECSConfig, recreate bool, taskDefinition types.TaskDefinition, serviceDefinition types.Service, targetGroup *types.LoadBalancer) bool {
+func sync(ctx context.Context, in *executor.Input, platformProviderName string, platformProviderCfg *config.PlatformProviderECSConfig, recreate bool, forceNewDeployment bool, taskDefinition types.TaskDefinition, serviceDefinition types.Service, targetGroup *types.LoadBalancer) bool {
 	client, err := provider.DefaultRegistry().Client(platformProviderName, platformProviderCfg, in.Logger)
 	if err != nil {
 		in.LogPersister.Errorf("Unable to create ECS client for the provider %s: %v", platformProviderName, err)
@@ -306,7 +308,7 @@ func sync(ctx context.Context, in *executor.Input, platformProviderName string,
 	}
 
 	in.LogPersister.Infof("Start applying the ECS service definition")
-	service, err := applyServiceDefinition(ctx, client, serviceDefinition)
+	service, err := applyServiceDefinition(ctx, client, serviceDefinition, forceNewDeployment)
 	if err != nil {
 		in.LogPersister.Errorf("Failed to apply service %s: %v", *serviceDefinition.ServiceName, err)
 		return false
@@ -330,7 +332,7 @@ func sync(ctx context.Context, in *executor.Input, platformProviderName string,
 		// Scale up the service tasks count back to its desired.
 		in.LogPersister.Infof("Scale up ECS desired tasks count back to %d", cnt)
 		service.DesiredCount = cnt
-		if _, err = client.UpdateService(ctx, *service); err != nil {
+		if _, err = client.UpdateService(ctx, *service, forceNewDeployment); err != nil {
 			in.LogPersister.Errorf("Failed to turning back service tasks: %v", err)
 			return false
 		}
@@ -367,7 +369,11 @@ func rollout(ctx context.Context, in *executor.Input, platformProviderName strin
 	}
 
 	in.LogPersister.Infof("Start applying the ECS service definition")
-	service, err := applyServiceDefinition(ctx, client, serviceDefinition)
+
+	// forceNewDeployment is false since this configuration only available for QuickSync strategy.
+	forceNewDeployment := false
+
+	service, err := applyServiceDefinition(ctx, client, serviceDefinition, forceNewDeployment)
 	if err != nil {
 		in.LogPersister.Errorf("Failed to apply service %s: %v", *serviceDefinition.ServiceName, err)
 		return false
diff --git a/pkg/app/piped/executor/ecs/rollback.go b/pkg/app/piped/executor/ecs/rollback.go
index 893eab20c9..9dd347a321 100644
--- a/pkg/app/piped/executor/ecs/rollback.go
+++ b/pkg/app/piped/executor/ecs/rollback.go
@@ -111,8 +111,15 @@ func rollback(ctx context.Context, in *executor.Input, platformProviderName stri
 		return false
 	}
 
+	// Retrieve force new deployment flag from metadata store.
+	forceNewDeployment := false
+	val, ok := in.MetadataStore.Shared().Get(forceNewDeploymentKey)
+	if ok && val == "true" {
+		forceNewDeployment = true
+	}
+
 	// Rollback ECS service configuration to previous state including commit-hash of the tag.
-	service, err := applyServiceDefinition(ctx, client, serviceDefinition)
+	service, err := applyServiceDefinition(ctx, client, serviceDefinition, forceNewDeployment)
 	if err != nil {
 		in.LogPersister.Errorf("Unable to rollback ECS service %s configuration to previous stage: %v", *serviceDefinition.ServiceName, err)
 		return false
diff --git a/pkg/app/piped/platformprovider/ecs/client.go b/pkg/app/piped/platformprovider/ecs/client.go
index c961355dc8..febc76e3d5 100644
--- a/pkg/app/piped/platformprovider/ecs/client.go
+++ b/pkg/app/piped/platformprovider/ecs/client.go
@@ -144,13 +144,14 @@ func (c *client) PruneServiceTasks(ctx context.Context, service types.Service) e
 	return nil
 }
 
-func (c *client) UpdateService(ctx context.Context, service types.Service) (*types.Service, error) {
+func (c *client) UpdateService(ctx context.Context, service types.Service, forceNewDeployment bool) (*types.Service, error) {
 	if service.LaunchType != "" && service.CapacityProviderStrategy != nil {
 		return nil, fmt.Errorf("failed to update ECS service %s: launch type and capacity provider strategy cannot be specified together", *service.ServiceName)
 	}
 	input := &ecs.UpdateServiceInput{
 		Cluster:              service.ClusterArn,
 		Service:              service.ServiceName,
+		ForceNewDeployment:   forceNewDeployment,
 		EnableExecuteCommand: aws.Bool(service.EnableExecuteCommand),
 		PlacementStrategy:    service.PlacementStrategy,
 		// TODO: Support update other properties of service.
diff --git a/pkg/app/piped/platformprovider/ecs/ecs.go b/pkg/app/piped/platformprovider/ecs/ecs.go
index f787de2802..ae5810d045 100644
--- a/pkg/app/piped/platformprovider/ecs/ecs.go
+++ b/pkg/app/piped/platformprovider/ecs/ecs.go
@@ -45,7 +45,7 @@ type ECS interface {
 	ListClusters(ctx context.Context) ([]string, error)
 	ServiceExists(ctx context.Context, clusterName string, servicesName string) (bool, error)
 	CreateService(ctx context.Context, service types.Service) (*types.Service, error)
-	UpdateService(ctx context.Context, service types.Service) (*types.Service, error)
+	UpdateService(ctx context.Context, service types.Service, forceNewDeployment bool) (*types.Service, error)
 	PruneServiceTasks(ctx context.Context, service types.Service) error
 	WaitServiceStable(ctx context.Context, service types.Service) error
 	GetServices(ctx context.Context, clusterName string) ([]*types.Service, error)
diff --git a/pkg/config/application_ecs.go b/pkg/config/application_ecs.go
index 469183913b..b9f14c3cce 100644
--- a/pkg/config/application_ecs.go
+++ b/pkg/config/application_ecs.go
@@ -109,6 +109,11 @@ type ECSSyncStageOptions struct {
 	// If this is set, the application may be unavailable for a short of time during the deployment.
 	// Default is false.
 	Recreate bool `json:"recreate"`
+	// Whether to force a new deployment or not.
+	// If this is set, the new service deployment will be forced to start even if the service is already in a desired state.
+	// This is useful when you want to update the service configuration.
+	// Default is false.
+	ForceNewDeployment bool `json:"forceNewDeployment"`
 }
 
 // ECSCanaryRolloutStageOptions contains all configurable values for a ECS_CANARY_ROLLOUT stage.