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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta name="description" content="">
<meta name="author" content="Peggy Pei-Ying Lu">
<title>Peggy Lu | Design Research & Strategy</title>
<!-- jQuery -->
<script type="text/javascript" src="https://code.jquery.com/jquery-3.6.3.min.js"></script>
<script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jqueryui/1.13.2/jquery-ui.min.js"></script>
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</script>
<style>
</style>
</head>
<body>
<!-- Wrapper -->
<div id="wrapper">
<div class="page">
<!-- Header -->
<header id="header"></header>
<!-- Main -->
<div id="main" class="homepage">
<header id="home-hero">
<div class="container">
<h1>Design Researcher & Strategist</h1>
<p class="home-desc">Hi, I’m a human-centered design researcher & strategist. I'm skilled in breaking down complexities, making sense of ambiguities, and eliciting actionable insights. My approaches are evidence-based and rooted in a deep understanding of the people and the larger organizational and societal context. I’ve worked on areas such as design equity, information design, mobility, and human-AI interactions.</p>
<p class="home-desc">I also provide pro-bono design services to non-profit organizations in my free time.</p>
<div id="contact" class="d-flex flex-column flex-md-row">
<div class="cont-unit">
<span class="icon fas fa-envelope"></span>
<a href="mailto:[email protected]" class="ext-link" target="_blank">
<span class="label">[email protected]</span>
</a>
</div>
<div class="cont-unit">
<span class="icon fab fa-linkedin"></span>
<a href="https://www.linkedin.com/in/peggy-lu" class="ext-link" target="_blank">
<span class="label">linkedin.com/in/peggy-lu</span>
</a>
</div>
</div>
</div>
</header>
<section id="home-projects">
<div class="container">
<h1>Projects</h1>
</div>
<div class="h-proj-item">
<div class="container row">
<div class="h-proj-img col-3 order-sm-last">
<a onclick="" href="/projects/ici-inclusive.html" class="project-url"><img class="" src="/image/id_hero.jpg"></a>
</div>
<div class="h-proj-meta col-9 d-flex flex-column justify-content-around">
<div>
<a onclick="" href="/projects/ici-inclusive.html" class="project-url">
<h2 class="h-proj-title">Implementing Inclusive Design</h2></a>
<p class="h-proj-desc">Co-creating design guidelines and strategies to steer a large organization toward a more inclusive development process and working environment</p>
</div>
<span class="h-proj-label">Design Strategy • Design Guideline • Toolkit Design</span>
</div>
</div>
</div>
<div class="h-proj-item">
<div class="container row">
<div class="h-proj-img col-3 order-sm-last">
<img class="" src="/image/trust_hero.jpg">
</div>
<div class="h-proj-meta col-9 d-flex flex-column justify-content-around">
<div>
<h2 class="h-proj-title">Trust in Human-AI Interaction</h2>
<p class="h-proj-desc">A deep dive into existing research and future opportunities for a vehicle design team to better human-AI collaborations.</p>
</div>
<span class="h-proj-label">User Research • Trend Research • Design Strategy</span>
</div>
</div>
</div>
<div class="h-proj-item">
<div class="container row">
<div class="h-proj-img col-3 order-sm-last">
<img class="" src="/image/yui_hero.jpg">
</div>
<div class="h-proj-meta col-9 d-flex flex-column justify-content-around">
<div>
<h2 class="h-proj-title">Toyota’s Next-gen AI Companion</h2>
<p class="h-proj-desc">Bridge the gap between vision and implementation to co-develop a multimodal AI agent experience</p>
</div>
<span class="h-proj-label">Interaction Design • Design Strategy • Design Operation</span>
</div>
</div>
</div>
<div class="h-proj-item">
<div class="container row">
<div class="h-proj-img col-3 order-sm-last">
<img class="" src="/image/shared-mobility_hero.jpg">
</div>
<div class="h-proj-meta col-9 d-flex flex-column justify-content-around">
<div>
<h2 class="h-proj-title">Future Shared Mobility Services</h2>
<p class="h-proj-desc">Mixed-method research to guide and inspire future vehicle design and mobility services</p>
</div>
<span class="h-proj-label">User Research</span>
</div>
</div>
</div>
<div class="h-proj-item blackbaud">
<div class="container row">
<div class="h-proj-img col-3 order-sm-last">
<img class="" src="/image/blackbaud.jpg">
</div>
<div class="h-proj-meta col-9 d-flex flex-column justify-content-around">
<div>
<a onclick="" href="/projects/bb-ux-intern.html" class="project-url">
<h2 class="h-proj-title">Blackbauld UX Intern</h2>
</a>
<p class="h-proj-desc">Envision & design future marketing solution for nonprofit organizations to power social good</p>
</div>
<span class="h-proj-label">Interaction Design | Research</span>
</div>
</div>
</div>
<div class="h-proj-item capstone">
<a onclick="" href="/projects/iuhcid-capstone.html" class="project-url">
<div class="container row">
<div class="h-proj-img col-3 order-sm-last">
<img src="/image/capstone_thumb.jpg">
</div>
<div class="h-proj-meta col-9 d-flex flex-column justify-content-around">
<div>
<h2 class="h-proj-title">HCI Degree Capstone — VirtualShelf</h2>
<p class="h-proj-desc">A digital browsing environment for library systems nurturing serendipitous discoveries</p>
</div>
<span class="h-proj-label">HCI/d Degree Capstone</span>
</div>
</div>
</a>
</div>
</section>
</div>
<!-- Footer -->
<footer id="footer"></footer>
</div>
</div>
<script>
$(document).ready(function() {
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var string = $(this).html();
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$(this).html(string);
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</body></html>