diff --git a/CODE_OF_CONDUCT.md b/CODE_OF_CONDUCT.md
index 4861c9d18..9cebaf358 100644
--- a/CODE_OF_CONDUCT.md
+++ b/CODE_OF_CONDUCT.md
@@ -39,6 +39,16 @@ Examples of unacceptable behavior include:
 - Other conduct which could reasonably be considered inappropriate in a
   professional setting
 
+## Open Source Community Support
+
+Ory Open source software is collaborative and based on contributions by
+developers in the Ory community. There is no obligation from Ory to help with
+individual problems. If Ory open source software is used in production in a
+for-profit company or enterprise environment, we mandate a paid support contract
+where Ory is obligated under their service level agreements (SLAs) to offer a
+defined level of availability and responsibility. For more information about
+paid support please contact us at sales@ory.sh.
+
 ## Enforcement Responsibilities
 
 Community leaders are responsible for clarifying and enforcing our standards of
diff --git a/README.md b/README.md
index e0739f827..289bb10e0 100644
--- a/README.md
+++ b/README.md
@@ -182,20 +182,17 @@ more.
 <!--BEGIN ADOPTERS-->
 
 The Ory community stands on the shoulders of individuals, companies, and
-maintainers. We thank everyone involved - from submitting bug reports and
-feature requests, to contributing patches, to sponsoring our work. Our community
-is 1000+ strong and growing rapidly. The Ory stack protects 16.000.000.000+ API
-requests every month with over 250.000+ active service nodes. We would have
-never been able to achieve this without each and everyone of you!
+maintainers. The Ory team thanks everyone involved - from submitting bug reports
+and feature requests, to contributing patches and documentation. The Ory
+community counts more than 33.000 members and is growing rapidly. The Ory stack
+protects 60.000.000.000+ API requests every month with over 400.000+ active
+service nodes. None of this would have been possible without each and everyone
+of you!
 
 The following list represents companies that have accompanied us along the way
 and that have made outstanding contributions to our ecosystem. _If you think
 that your company deserves a spot here, reach out to
-<a href="mailto:office-muc@ory.sh">office-muc@ory.sh</a> now_!
-
-**Please consider giving back by becoming a sponsor of our open source work on
-<a href="https://www.patreon.com/_ory">Patreon</a> or
-<a href="https://opencollective.com/ory">Open Collective</a>.**
+<a href="mailto:office@ory.sh">office@ory.sh</a> now_!
 
 <table>
     <thead>
@@ -208,7 +205,7 @@ that your company deserves a spot here, reach out to
     </thead>
     <tbody>
         <tr>
-            <td>Sponsor</td>
+            <td>Adopter *</td>
             <td>Raspberry PI Foundation</td>
             <td align="center">
                 <picture>
@@ -219,7 +216,7 @@ that your company deserves a spot here, reach out to
             <td><a href="https://www.raspberrypi.org/">raspberrypi.org</a></td>
         </tr>
         <tr>
-            <td>Contributor</td>
+            <td>Adopter *</td>
             <td>Kyma Project</td>
             <td align="center">
                 <picture>
@@ -230,7 +227,7 @@ that your company deserves a spot here, reach out to
             <td><a href="https://kyma-project.io">kyma-project.io</a></td>
         </tr>
         <tr>
-            <td>Sponsor</td>
+            <td>Adopter *</td>
             <td>Tulip</td>
             <td align="center">
                 <picture>
@@ -241,7 +238,7 @@ that your company deserves a spot here, reach out to
             <td><a href="https://tulip.com/">tulip.com</a></td>
         </tr>
         <tr>
-            <td>Sponsor</td>
+            <td>Adopter *</td>
             <td>Cashdeck / All My Funds</td>
             <td align="center">
                 <picture>
@@ -252,7 +249,7 @@ that your company deserves a spot here, reach out to
             <td><a href="https://cashdeck.com.au/">cashdeck.com.au</a></td>
         </tr>
         <tr>
-            <td>Contributor</td>
+            <td>Adopter *</td>
             <td>Hootsuite</td>
             <td align="center">
                 <picture>
@@ -395,7 +392,7 @@ that your company deserves a spot here, reach out to
             <td><a href="https://nortal.com/">nortal.com</a></td>
         </tr>
         <tr>
-            <td>Sponsor</td>
+            <td>Adopter *</td>
             <td>OrderMyGear</td>
             <td align="center">
                 <picture>
@@ -406,7 +403,7 @@ that your company deserves a spot here, reach out to
             <td><a href="https://www.ordermygear.com/">ordermygear.com</a></td>
         </tr>
         <tr>
-            <td>Sponsor</td>
+            <td>Adopter *</td>
             <td>Spiri.bo</td>
             <td align="center">
                 <picture>
@@ -417,7 +414,7 @@ that your company deserves a spot here, reach out to
             <td><a href="https://spiri.bo/">spiri.bo</a></td>
         </tr>
         <tr>
-            <td>Sponsor</td>
+            <td>Adopter *</td>
             <td>Strivacity</td>
             <td align="center">
                 <picture>
@@ -573,22 +570,35 @@ that your company deserves a spot here, reach out to
             </td>
             <td><a href="https://amplitude.com/">amplitude.com</a></td>
         </tr>
+         <tr>
+            <td>Adopter *</td>
+            <td>Pinniped</td>
+            <td align="center">
+                <picture>
+                    <source media="(prefers-color-scheme: dark)" srcset="https://raw.githubusercontent.com/ory/meta/master/static/adopters/light/pinniped.svg" />
+                    <img height="32px" src="https://raw.githubusercontent.com/ory/meta/master/static/adopters/dark/pinniped.svg" alt="pinniped.dev">
+                </picture>
+            </td>
+            <td><a href="https://pinniped.dev/">pinniped.dev</a></td>
+        </tr>         
+        <tr>
+            <td>Adopter *</td>
+            <td>Pvotal</td>
+            <td align="center">
+                <picture>
+                    <source media="(prefers-color-scheme: dark)" srcset="https://raw.githubusercontent.com/ory/meta/master/static/adopters/light/pvotal.svg" />
+                    <img height="32px" src="https://raw.githubusercontent.com/ory/meta/master/static/adopters/dark/pvotal.svg" alt="pvotal.tech">
+                </picture>
+            </td>
+            <td><a href="https://pvotal.tech/">pvotal.tech</a></td>
+        </tr>
     </tbody>
 </table>
 
-We also want to thank all individual contributors
+Many thanks to all individual contributors
 
 <a href="https://opencollective.com/ory" target="_blank"><img src="https://opencollective.com/ory/contributors.svg?width=890&limit=714&button=false" /></a>
 
-as well as all of our backers
-
-<a href="https://opencollective.com/ory#backers" target="_blank"><img src="https://opencollective.com/ory/backers.svg?width=890"></a>
-
-and past & current supporters (in alphabetical order) on
-[Patreon](https://www.patreon.com/_ory): Alexander Alimovs, Billy, Chancy
-Kennedy, Drozzy, Edwin Trejos, Howard Edidin, Ken Adler Oz Haven, Stefan Hans,
-TheCrealm.
-
 <em>\* Uses one of Ory's major projects in production.</em>
 
 <!--END ADOPTERS-->