diff --git a/playbooks/openstack/configuration.md b/playbooks/openstack/configuration.md
index 12d3d21a2d9..1f7ab787113 100644
--- a/playbooks/openstack/configuration.md
+++ b/playbooks/openstack/configuration.md
@@ -291,18 +291,81 @@ follow the OpenShift documentation on the registry:
 https://docs.openshift.org/latest/install_config/registry/index.html
 
 
-## Multi-Master Configuration
+## API and Router Load Balancing
+
+A production deployment should contain more then one master and infra node and
+have a load balancer in front of them.
+
+The playbooks will not create any load balancer by default. Even if you do
+request multiple masters.
+
+You can opt into that if you want though. There are two options: a VM-based
+load balancer and OpenStack's Load Balancer as a Service.
+
+### Load Balancer as a Service
+
+If your OpenStack supports Load Balancer as a Service (LBaaS) provided by the
+Octavia project, our playbooks can set it up automatically.
+
+Put this in your `inventory/group_vars/all.yml`:
+
+    openshift_openstack_use_lbaas_load_balancer: true
+
+This will create two load balancers: one for the API and UI console and the
+other for the OpenShift router. Each will have its own public IP address.
+
+### VM-based Load Balancer
+
+If you can't use OpenStack's LBaaS, we can create and configure a virtual
+machine running HAProxy to serve as one.
+
+Put this in your `inventory/group_vars/all.yml`:
+
+    openshift_openstack_use_vm_load_balancer: true
+
+**WARNING** this VM will only handle the API and UI requests, *not* the
+OpenShift routes.
+
+That means, if you have more than one infra node, you will have to balance them
+externally. It is not recommended to use this option in production.
+
+### No Load Balancer
+
+If you specify neither `openshift_openstack_use_lbaas_load_balancer` nor
+`openshift_openstack_use_vm_load_balancer`, the resulting OpenShift cluster
+will have no load balancing configured out of the box.
+
+This is regardless of how many master or infra nodes you create.
+
+In this mode, you are expected to configure and maintain a load balancer
+yourself.
+
+However, the cluster is usable without a load balancer as well. To talk to the
+API or UI, connect to any of the master nodes. For the OpenShift routes, use
+any of the infra nodes.
+
+### Public Cluster Endpoints
+
+In either of these cases (LBaaS, VM HAProxy, no LB) the public addresses to
+access the cluster's API and router will be printed out at the end of the
+playbook.
+
+If you want to get them out explicitly, run the following playbook with the
+same arguments (private key, inventories, etc.) as your provision/install ones:
+
+    playbooks/openstack/inventory.py openshift-ansible/playbooks/openstack/openshift-cluster/cluster-info.yml
+
+These addresses will depend on the load balancing solution. For LBaaS, they'll
+be the the floating IPs of the load balancers. In the VM-based solution,
+the API address will be the public IP of the load balancer VM and the router IP
+will be the address of the first infra node that was created. If no load
+balancer is selected, the API will be the address of the first master node and
+the router will be the address of the first infra node.
+
+This means that regardless of the load balancing solution, you can use these
+two entries to provide access to your cluster.
 
-Please refer to the official documentation for the
-[multi-master setup](https://docs.openshift.com/container-platform/3.6/install_config/install/advanced_install.html#multiple-masters)
-and define the corresponding [inventory variables](https://docs.openshift.com/container-platform/3.6/install_config/install/advanced_install.html#configuring-cluster-variables)
-in `inventory/group_vars/OSEv3.yml`. For example, given a load balancer node
-under the ansible group named `ext_lb`:
 
-```
-openshift_master_cluster_hostname: "{{ groups.ext_lb.0 }}"
-openshift_master_cluster_public_hostname: "{{ groups.ext_lb.0 }}"
-```
 
 ## Provider Network Configuration
 
diff --git a/playbooks/openstack/inventory.py b/playbooks/openstack/inventory.py
index d39e7cda4ac..bafdcd2a30c 100755
--- a/playbooks/openstack/inventory.py
+++ b/playbooks/openstack/inventory.py
@@ -162,6 +162,11 @@ def build_inventory():
         except KeyError:
             pass  # Not an API load balanced deployment
 
+        inventory['localhost']['openshift_openstack_public_api_ip'] = \
+            stout.get('public_api_ip')
+        inventory['localhost']['openshift_openstack_public_router_ip'] = \
+            stout.get('public_router_ip')
+
         try:
             inventory['OSEv3']['vars'] = _get_kuryr_vars(cloud, stout)
         except KeyError:
diff --git a/playbooks/openstack/openshift-cluster/cluster-info.yml b/playbooks/openstack/openshift-cluster/cluster-info.yml
new file mode 100644
index 00000000000..8793b7c41e0
--- /dev/null
+++ b/playbooks/openstack/openshift-cluster/cluster-info.yml
@@ -0,0 +1,11 @@
+---
+- name: Show information about the cluster
+  hosts: localhost
+  become: no
+  gather_facts: no
+  tasks:
+  - name: Print the API / UI Public IP Address
+    debug: var=openshift_openstack_public_api_ip
+
+  - name: Print the OpenShift Router Public IP Address
+    debug: var=openshift_openstack_public_router_ip
diff --git a/playbooks/openstack/openshift-cluster/install.yml b/playbooks/openstack/openshift-cluster/install.yml
index 63181c7d617..89f961d7789 100644
--- a/playbooks/openstack/openshift-cluster/install.yml
+++ b/playbooks/openstack/openshift-cluster/install.yml
@@ -28,3 +28,6 @@
 
 - name: run the cluster deploy
   import_playbook: ../../deploy_cluster.yml
+
+- name: Show information about the deployed cluster
+  import_playbook: cluster-info.yml
diff --git a/playbooks/openstack/openshift-cluster/provision.yml b/playbooks/openstack/openshift-cluster/provision.yml
index cd711053ac3..a05260c228b 100644
--- a/playbooks/openstack/openshift-cluster/provision.yml
+++ b/playbooks/openstack/openshift-cluster/provision.yml
@@ -49,3 +49,6 @@
     - ansible_distribution == "RedHat"
     - rhsub_user is defined
     - rhsub_pass is defined
+
+- name: Show information about the deployed cluster
+  import_playbook: cluster-info.yml
diff --git a/playbooks/openstack/post-install.md b/playbooks/openstack/post-install.md
index 01cf2a62ebd..71d6df70aaa 100644
--- a/playbooks/openstack/post-install.md
+++ b/playbooks/openstack/post-install.md
@@ -19,11 +19,16 @@ DNS configured. You should add two entries to the `/etc/hosts` file on the
 Ansible host (where you to do a quick validation. A real deployment will
 however require a DNS server with the following entries set.
 
-First, run the `openstack server list` command and note the floating IP
-addresses of the *master* and *infra* nodes (we will use `10.40.128.130` for
-master and `10.40.128.134` for infra here).
+In either case, the IP addresses for the API and routers will be printed
+out at the end of the deployment.
 
-Then add the following entries to your `/etc/hosts`:
+The first one is your API/UI address and the second one is the router address.
+Depending on your load balancer configuration they may or may not be the same.
+
+In this example, we will use `10.40.128.130` for the `public_api_ip` and
+`10.40.128.134` for `public_router_ip`.
+
+Add the following entries to your `/etc/hosts`:
 
 ```
 10.40.128.130 console.openshift.example.com
diff --git a/playbooks/openstack/sample-inventory/group_vars/all.yml b/playbooks/openstack/sample-inventory/group_vars/all.yml
index 3c1aece10a0..47dce4b5a54 100644
--- a/playbooks/openstack/sample-inventory/group_vars/all.yml
+++ b/playbooks/openstack/sample-inventory/group_vars/all.yml
@@ -109,6 +109,13 @@ openshift_openstack_default_flavor: "m1.medium"
 # # Numerical index of nodes to remove
 # openshift_openstack_nodes_to_remove: []
 
+
+## Select a load balancer solution you desire. Only one of these can be
+## `true` at a time. If they're both `false`, no load balancer will be deployed.
+#openshift_openstack_use_lbaas_load_balancer: false
+#openshift_openstack_use_vm_load_balancer: false
+
+
 # # Docker volume size
 # # - set specific volume size for roles by uncommenting corresponding lines
 # # - note: do not remove docker_default_volume_size definition
diff --git a/roles/openshift_openstack/defaults/main.yml b/roles/openshift_openstack/defaults/main.yml
index e553d5ecac4..9cc03c32487 100644
--- a/roles/openshift_openstack/defaults/main.yml
+++ b/roles/openshift_openstack/defaults/main.yml
@@ -12,6 +12,8 @@ openshift_openstack_num_cns: 0
 openshift_openstack_dns_nameservers: []
 openshift_openstack_nodes_to_remove: []
 
+openshift_openstack_use_lbaas_load_balancer: false
+openshift_openstack_use_vm_load_balancer: false
 
 openshift_openstack_cluster_node_labels:
   app:
diff --git a/roles/openshift_openstack/tasks/check-prerequisites.yml b/roles/openshift_openstack/tasks/check-prerequisites.yml
index 2c5d5bdb27a..7ea06af1fd9 100644
--- a/roles/openshift_openstack/tasks/check-prerequisites.yml
+++ b/roles/openshift_openstack/tasks/check-prerequisites.yml
@@ -102,3 +102,12 @@
   - { image: "{{ openshift_openstack_node_image }}", flavor: "{{ openshift_openstack_node_flavor }}" }
   - { image: "{{ openshift_openstack_lb_image }}", flavor: "{{ openshift_openstack_lb_flavor }}" }
   - { image: "{{ openshift_openstack_etcd_image }}", flavor: "{{ openshift_openstack_etcd_flavor }}" }
+
+- name: Check Load Balancer options
+  fail:
+    msg: >
+      Only one of `openshift_openstack_use_lbaas_load_balancer` and
+      `openshift_openstack_use_vm_load_balancer` can be true at a time.
+  when:
+  - openshift_openstack_use_lbaas_load_balancer
+  - openshift_openstack_use_vm_load_balancer
diff --git a/roles/openshift_openstack/tasks/generate-dns.yml b/roles/openshift_openstack/tasks/generate-dns.yml
index 8656c123c2c..dba95113c6e 100644
--- a/roles/openshift_openstack/tasks/generate-dns.yml
+++ b/roles/openshift_openstack/tasks/generate-dns.yml
@@ -52,25 +52,13 @@
   with_items: "{{ groups['cluster_hosts'] }}"
   when: hostvars[item]['public_v4'] is defined
 
-- name: "Add wildcard records to the public A records"
+- name: "Add wildcard record to the public A records"
   set_fact:
-    public_records: "{{ public_records | default([]) + [ { 'type': 'A', 'hostname': '*.' + openshift_openstack_app_subdomain, 'ip': hostvars[item]['public_v4'] } ] }}"
-  with_items: "{{ groups['infra_hosts'] }}"
-  when: hostvars[item]['public_v4'] is defined
-
-- name: "Add public master cluster hostname records to the public A records (single master)"
-  set_fact:
-    public_records: "{{ public_records | default([]) + [ { 'type': 'A', 'hostname': (hostvars[groups.masters[0]].openshift_master_cluster_public_hostname | replace(openshift_openstack_full_dns_domain, ''))[:-1], 'ip': hostvars[groups.masters[0]].public_v4 } ] }}"
-  when:
-    - hostvars[groups.masters[0]].openshift_master_cluster_public_hostname is defined
-    - openshift_openstack_num_masters == 1
+    public_records: "{{ public_records | default([]) + [ { 'type': 'A', 'hostname': '*.' + openshift_openstack_app_subdomain, 'ip': openshift_openstack_public_router_ip } ] }}"
 
-- name: "Add public master cluster hostname records to the public A records (multi-master)"
+- name: "Add the public API entry point record"
   set_fact:
-    public_records: "{{ public_records | default([]) + [ { 'type': 'A', 'hostname': (hostvars[groups.masters[0]].openshift_master_cluster_public_hostname | replace(openshift_openstack_full_dns_domain, ''))[:-1], 'ip': hostvars[groups.lb[0]].public_v4 } ] }}"
-  when:
-    - hostvars[groups.masters[0]].openshift_master_cluster_public_hostname is defined
-    - openshift_openstack_num_masters > 1
+    public_records: "{{ public_records | default([]) + [ { 'type': 'A', 'hostname': (hostvars[groups.masters[0]].openshift_master_cluster_public_hostname | replace(openshift_openstack_full_dns_domain, ''))[:-1], 'ip': openshift_openstack_public_api_ip } ] }}"
 
 - name: "Set the public DNS server details to use the external value (if provided)"
   set_fact:
diff --git a/roles/openshift_openstack/templates/heat_stack.yaml.j2 b/roles/openshift_openstack/templates/heat_stack.yaml.j2
index 7945739781e..dbd6eac4aee 100644
--- a/roles/openshift_openstack/templates/heat_stack.yaml.j2
+++ b/roles/openshift_openstack/templates/heat_stack.yaml.j2
@@ -54,6 +54,26 @@ outputs:
     description: Floating IPs of the nodes
     value: { get_attr: [ infra_nodes, floating_ip ] }
 
+  public_api_ip:
+    description: IP address for the API/UI endpoint
+{% if openshift_openstack_use_lbaas_load_balancer %}
+    # TODO(shadower): Handle setups without floating IPs
+    value: { get_attr: [api_lb_floating_ip, floating_ip_address] }
+{% elif openshift_openstack_use_vm_load_balancer %}
+    value: { get_attr: [loadbalancer, resource.0, floating_ip] }
+{% else %}
+    value: { get_attr: [masters, resource.0, floating_ip] }
+{% endif %}
+
+  public_router_ip:
+    description: IP address of the apps/router endpoint
+{% if openshift_openstack_use_lbaas_load_balancer %}
+    value: { get_attr: [router_lb_floating_ip, floating_ip_address] }
+{% else %}
+    # NOTE(shadower): The VM-based loadbalancer only supports master nodes
+    value: { get_attr: [infra_nodes, resource.0, floating_ip] }
+{% endif %}
+
 {% if openshift_use_kuryr|default(false)|bool %}
   vm_subnet:
     description: ID of the subnet the Pods will be on
@@ -89,8 +109,8 @@ conditions:
 
 resources:
 
-{% if not openshift_openstack_provider_network_name %}
-{% if openshift_use_kuryr|default(false)|bool %}
+# NOTE: With Kuryr, the load balancer is necessary.
+{% if openshift_openstack_use_lbaas_load_balancer or (openshift_use_kuryr|default(false)|bool and not openshift_openstack_provider_network_name) %}
   api_lb:
     type: OS::Neutron::LBaaS::LoadBalancer
     properties:
@@ -99,8 +119,12 @@ resources:
           template: openshift-ansible-cluster_id-api-lb
           params:
             cluster_id: {{ openshift_openstack_full_dns_domain }}
+{% if openshift_use_kuryr|default(false)|bool %}
       vip_address: {{ openshift_openstack_kuryr_service_subnet_cidr | ipaddr('1') | ipaddr('address') }}
       vip_subnet: { get_resource: service_subnet }
+{% else %}
+      vip_subnet: { get_resource: subnet }
+{% endif %}
 
   api_lb_listener:
     type: OS::Neutron::LBaaS::Listener
@@ -112,7 +136,7 @@ resources:
             cluster_id: {{ openshift_openstack_full_dns_domain }}
       loadbalancer: { get_resource: api_lb }
       protocol: HTTPS
-      protocol_port: 443
+      protocol_port: {{ openshift_master_api_port|default(8443) }}
 
   api_lb_pool:
     type: OS::Neutron::LBaaS::Pool
@@ -123,9 +147,13 @@ resources:
           params:
             cluster_id: {{ openshift_openstack_full_dns_domain }}
       protocol: HTTPS
+      # TODO(shadower): Make this configurable?
       lb_algorithm: ROUND_ROBIN
       listener: { get_resource: api_lb_listener }
+{% endif %}
 
+{% if not openshift_openstack_provider_network_name %}
+{% if openshift_use_kuryr|default(false)|bool %}
   pod_net:
     type: OS::Neutron::Net
     properties:
@@ -505,7 +533,7 @@ resources:
       name: infra_server_group
       policies: {{ openshift_openstack_infra_server_group_policies }}
 {% endif %}
-{% if openshift_openstack_num_masters|int > 1 %}
+{% if openshift_openstack_use_vm_load_balancer %}
   loadbalancer:
     type: OS::Heat::ResourceGroup
     properties:
@@ -594,6 +622,9 @@ resources:
           image:       {{ openshift_openstack_master_image }}
           flavor:      {{ openshift_openstack_master_flavor }}
           key_name:    {{ openshift_openstack_keypair_name }}
+{% if openshift_openstack_use_lbaas_load_balancer or openshift_use_kuryr|default(false)|bool %}
+          api_lb_pool: { get_resource: api_lb_pool }
+{% endif %}
 {% if openshift_openstack_provider_network_name %}
           net:         {{ openshift_openstack_provider_network_name }}
           net_name:         {{ openshift_openstack_provider_network_name }}
@@ -755,6 +786,10 @@ resources:
           image:       {{ openshift_openstack_infra_image }}
           flavor:      {{ openshift_openstack_infra_flavor }}
           key_name:    {{ openshift_openstack_keypair_name }}
+{% if openshift_openstack_use_lbaas_load_balancer %}
+          router_lb_pool_http: { get_resource: router_lb_pool_http }
+          router_lb_pool_https: { get_resource: router_lb_pool_https }
+{% endif %}
 {% if openshift_openstack_provider_network_name %}
           net:         {{ openshift_openstack_provider_network_name }}
           net_name:         {{ openshift_openstack_provider_network_name }}
@@ -873,3 +908,66 @@ resources:
     depends_on:
       - interface
 {% endif %}
+
+
+{% if openshift_openstack_use_lbaas_load_balancer %}
+  api_lb_floating_ip:
+    condition: { not: no_floating }
+    depends_on:
+    - api_lb
+    - api_lb_listener
+    - api_lb_pool
+    type: OS::Neutron::FloatingIP
+    properties:
+      floating_network: {{ openshift_openstack_external_network_name }}
+      port_id: { get_attr: [api_lb, vip_port_id] }
+
+
+  router_lb:
+    type: OS::Neutron::LBaaS::LoadBalancer
+    properties:
+      vip_subnet: { get_resource: subnet }
+
+  router_lb_floating_ip:
+    condition: { not: no_floating }
+    depends_on:
+    - router_lb
+    - router_lb_listener_http
+    - router_lb_pool_http
+    - router_lb_listener_https
+    - router_lb_pool_https
+    type: OS::Neutron::FloatingIP
+    properties:
+      floating_network: {{ openshift_openstack_external_network_name }}
+      port_id: { get_attr: [router_lb, vip_port_id] }
+
+  router_lb_listener_http:
+    type: OS::Neutron::LBaaS::Listener
+    properties:
+      protocol: HTTP
+      protocol_port: 80
+      loadbalancer: { get_resource: router_lb }
+
+  router_lb_pool_http:
+    type: OS::Neutron::LBaaS::Pool
+    properties:
+      # TODO(shadower): Make this configurable?
+      lb_algorithm: ROUND_ROBIN
+      protocol: HTTP
+      listener: { get_resource: router_lb_listener_http }
+
+  router_lb_listener_https:
+    type: OS::Neutron::LBaaS::Listener
+    properties:
+      protocol: HTTPS
+      protocol_port: 443
+      loadbalancer: { get_resource: router_lb }
+
+  router_lb_pool_https:
+    type: OS::Neutron::LBaaS::Pool
+    properties:
+      # TODO(shadower): Make this configurable?
+      lb_algorithm: ROUND_ROBIN
+      protocol: HTTPS
+      listener: { get_resource: router_lb_listener_https }
+{% endif %}
diff --git a/roles/openshift_openstack/templates/heat_stack_server.yaml.j2 b/roles/openshift_openstack/templates/heat_stack_server.yaml.j2
index 188f7008398..6f7c75fff90 100644
--- a/roles/openshift_openstack/templates/heat_stack_server.yaml.j2
+++ b/roles/openshift_openstack/templates/heat_stack_server.yaml.j2
@@ -109,13 +109,21 @@ parameters:
     label: Security groups
     description: Security group resources
 
-{% if openshift_use_kuryr|default(false)|bool %}
   api_lb_pool:
     default: ''
     type: string
     label: API LoadBalancer pool ID
     description: API Loadbalancer pool resource
-{% endif %}
+
+  router_lb_pool_http:
+    type: string
+    label: Router LoadBalancer pool ID for HTTP
+    default: ""
+
+  router_lb_pool_https:
+    type: string
+    label: Router LoadBalancer pool ID for HTTPS
+    default: ""
 
 {% if openshift_use_kuryr|default(false)|bool %}
   pod_secgrp:
@@ -197,6 +205,7 @@ conditions:
   no_data_subnet: {not: { get_param: attach_data_net} }
 {% endif %}
 
+
 resources:
 
   server:
@@ -322,16 +331,32 @@ resources:
 {% endif %}
 
 
-{% if openshift_use_kuryr|default(false)|bool %}
-  lb_member:
+  api_lb_member:
     type: OS::Neutron::LBaaS::PoolMember
     condition:
-      equals:
-        - get_param: type
-        - master
+      not: {equals: [{get_param: api_lb_pool}, ""]}
     properties:
       pool: { get_param: api_lb_pool }
       protocol_port: {{ openshift_master_api_port|default(8443) }}
       address: { get_attr: [server, first_address]}
       subnet: { get_param: subnet }
-{% endif %}
+
+  router_lb_pool_member_http:
+    condition:
+      not: {equals: [{get_param: router_lb_pool_http}, ""]}
+    type: OS::Neutron::LBaaS::PoolMember
+    properties:
+      pool: { get_param: router_lb_pool_http }
+      protocol_port: 80
+      address: { get_attr: [server, first_address]}
+      subnet: { get_param: subnet }
+
+  router_lb_pool_member_https:
+    condition:
+      not: {equals: [{get_param: router_lb_pool_https}, ""]}
+    type: OS::Neutron::LBaaS::PoolMember
+    properties:
+      pool: { get_param: router_lb_pool_https }
+      protocol_port: 443
+      address: { get_attr: [server, first_address]}
+      subnet: { get_param: subnet }