diff --git a/data/data/bootstrap/files/usr/local/bin/bootkube.sh.template b/data/data/bootstrap/files/usr/local/bin/bootkube.sh.template
index 331872e1265..a757aad396d 100755
--- a/data/data/bootstrap/files/usr/local/bin/bootkube.sh.template
+++ b/data/data/bootstrap/files/usr/local/bin/bootkube.sh.template
@@ -64,7 +64,8 @@ then
 		"${RELEASE_IMAGE_DIGEST}" \
 		render \
 			--output-dir=/assets/cvo-bootstrap \
-			--release-image="${RELEASE_IMAGE_DIGEST}"
+			--release-image="${RELEASE_IMAGE_DIGEST}" \
+			--cluster-profile={{.ClusterProfile}}
 
 	cp cvo-bootstrap/bootstrap/* bootstrap-manifests/
 	cp cvo-bootstrap/manifests/* manifests/
diff --git a/data/data/install.openshift.io_installconfigs.yaml b/data/data/install.openshift.io_installconfigs.yaml
index b036078574a..034467895d1 100644
--- a/data/data/install.openshift.io_installconfigs.yaml
+++ b/data/data/install.openshift.io_installconfigs.yaml
@@ -34,6 +34,10 @@ spec:
             description: BaseDomain is the base domain to which the cluster should
               belong.
             type: string
+          clusterProfile:
+            default: default
+            description: ClusterProfile is used to select the deployment model
+            type: string
           compute:
             description: Compute is the configuration for the machines that comprise
               the compute nodes.
diff --git a/pkg/asset/ignition/bootstrap/bootstrap.go b/pkg/asset/ignition/bootstrap/bootstrap.go
index 9ca1856f03f..f1f02b21f5d 100644
--- a/pkg/asset/ignition/bootstrap/bootstrap.go
+++ b/pkg/asset/ignition/bootstrap/bootstrap.go
@@ -55,6 +55,7 @@ type bootstrapTemplateData struct {
 	BootImage             string
 	ClusterDomain         string
 	PlatformData          platformTemplateData
+	ClusterProfile        string
 }
 
 // platformTemplateData is the data to use to replace values in bootstrap
@@ -261,6 +262,7 @@ func (a *Bootstrap) getTemplateData(installConfig *types.InstallConfig, releaseI
 		BootImage:             string(*rhcosImage),
 		ClusterDomain:         installConfig.ClusterDomain(),
 		PlatformData:          platformData,
+		ClusterProfile:        installConfig.ClusterProfile,
 	}, nil
 }
 
diff --git a/pkg/types/defaults/installconfig.go b/pkg/types/defaults/installconfig.go
index 3d003ee9ee8..62fa053dca0 100644
--- a/pkg/types/defaults/installconfig.go
+++ b/pkg/types/defaults/installconfig.go
@@ -20,6 +20,7 @@ var (
 	defaultClusterNetwork = ipnet.MustParseCIDR("10.128.0.0/14")
 	defaultHostPrefix     = 23
 	defaultNetworkType    = "OpenShiftSDN"
+	defaultClusterProfile = "default"
 )
 
 // SetInstallConfigDefaults sets the defaults for the install config.
@@ -87,4 +88,7 @@ func SetInstallConfigDefaults(c *types.InstallConfig) {
 	case c.Platform.None != nil:
 		nonedefaults.SetPlatformDefaults(c.Platform.None)
 	}
+	if c.ClusterProfile == "" {
+		c.ClusterProfile = defaultClusterProfile
+	}
 }
diff --git a/pkg/types/installconfig.go b/pkg/types/installconfig.go
index 5f6f4c085a1..c7ce6b3d178 100644
--- a/pkg/types/installconfig.go
+++ b/pkg/types/installconfig.go
@@ -138,6 +138,12 @@ type InstallConfig struct {
 	// GCP: "mint", "passthrough"
 	// +optional
 	CredentialsMode CredentialsMode `json:"credentialsMode,omitempty"`
+
+	// ClusterProfile is used to select the deployment model
+	//
+	// +kubebuilder:default=default
+	// +optional
+	ClusterProfile string `json:"clusterProfile,omitempty"`
 }
 
 // ClusterDomain returns the DNS domain that all records for a cluster must belong to.