diff --git a/install/0000_90_cluster-version-operator_02_servicemonitor.yaml b/install/0000_90_cluster-version-operator_02_servicemonitor.yaml
index 197ea3175..6ad9e2624 100644
--- a/install/0000_90_cluster-version-operator_02_servicemonitor.yaml
+++ b/install/0000_90_cluster-version-operator_02_servicemonitor.yaml
@@ -52,7 +52,7 @@ spec:
       expr: |
         (time()-cluster_version_operator_update_retrieval_timestamp_seconds) >= 3600 and ignoring(condition, name, reason) cluster_operator_conditions{name="version", condition="RetrievedUpdates", endpoint="metrics", reason!="NoChannel"}
       labels:
-        severity: critical
+        severity: warning
     - alert: UpdateAvailable
       annotations:
         message: Your upstream update recommendation service recommends you update your cluster.  For more information refer to 'oc adm upgrade'{{ "{{ with $console_url := \"console_url\" | query }}{{ if ne (len (label \"url\" (first $console_url ) ) ) 0}} or {{ label \"url\" (first $console_url ) }}/settings/cluster/{{ end }}{{ end }}" }}.