diff --git a/CHANGELOG.md b/CHANGELOG.md
index 3430988ccf9..0e3bf6c555f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -8,6 +8,10 @@ This project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.htm
 
 ## [Unreleased]
 
+### Added
+
+- `WithSpanKind` option in `go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc` to override the default span kind. (#8506)
+
 ### Fixed
 
 - Enforce that `client_certificate_file` and `client_key_file` are provided together in `go.opentelemetry.io/contrib/otelconf`. (#8450)
diff --git a/instrumentation/google.golang.org/grpc/otelgrpc/config.go b/instrumentation/google.golang.org/grpc/otelgrpc/config.go
index 0018e2d45fb..2a64fd330cc 100644
--- a/instrumentation/google.golang.org/grpc/otelgrpc/config.go
+++ b/instrumentation/google.golang.org/grpc/otelgrpc/config.go
@@ -36,6 +36,7 @@ type config struct {
 	Propagators        propagation.TextMapPropagator
 	TracerProvider     trace.TracerProvider
 	MeterProvider      metric.MeterProvider
+	SpanKind           trace.SpanKind
 	SpanStartOptions   []trace.SpanStartOption
 	SpanAttributes     []attribute.KeyValue
 	MetricAttributes   []attribute.KeyValue
@@ -181,6 +182,18 @@ func WithSpanOptions(opts ...trace.SpanStartOption) Option {
 	})
 }
 
+// WithSpanKind returns an Option to set the span kind for spans created by
+// the handler.
+//
+// By default, [NewServerHandler] creates spans with
+// [trace.SpanKindServer] and [NewClientHandler] creates spans with
+// [trace.SpanKindClient].
+func WithSpanKind(sk trace.SpanKind) Option {
+	return optionFunc(func(c *config) {
+		c.SpanKind = sk
+	})
+}
+
 // WithSpanAttributes returns an Option to add custom attributes to the spans.
 func WithSpanAttributes(a ...attribute.KeyValue) Option {
 	return optionFunc(func(c *config) {
diff --git a/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler.go b/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler.go
index 0340ca77668..3d85599c56d 100644
--- a/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler.go
+++ b/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler.go
@@ -46,6 +46,10 @@ type serverHandler struct {
 // NewServerHandler creates a stats.Handler for a gRPC server.
 func NewServerHandler(opts ...Option) stats.Handler {
 	c := newConfig(opts)
+	if c.SpanKind == trace.SpanKindUnspecified {
+		c.SpanKind = trace.SpanKindServer
+	}
+
 	h := &serverHandler{config: c}
 
 	h.tracer = c.TracerProvider.Tracer(
@@ -104,7 +108,7 @@ func (h *serverHandler) TagRPC(ctx context.Context, info *stats.RPCTagInfo) cont
 		spanAttributes := make([]attribute.KeyValue, 0, len(attrs)+len(h.SpanAttributes))
 		spanAttributes = append(append(spanAttributes, attrs...), h.SpanAttributes...)
 		opts := []trace.SpanStartOption{
-			trace.WithSpanKind(trace.SpanKindServer),
+			trace.WithSpanKind(h.SpanKind),
 			trace.WithAttributes(spanAttributes...),
 		}
 		if h.PublicEndpoint || (h.PublicEndpointFn != nil && h.PublicEndpointFn(ctx, info)) {
@@ -161,6 +165,10 @@ type clientHandler struct {
 // NewClientHandler creates a stats.Handler for a gRPC client.
 func NewClientHandler(opts ...Option) stats.Handler {
 	c := newConfig(opts)
+	if c.SpanKind == trace.SpanKindUnspecified {
+		c.SpanKind = trace.SpanKindClient
+	}
+
 	h := &clientHandler{config: c}
 
 	h.tracer = c.TracerProvider.Tracer(
@@ -210,7 +218,7 @@ func (h *clientHandler) TagRPC(ctx context.Context, info *stats.RPCTagInfo) cont
 		ctx, _ = h.tracer.Start(
 			ctx,
 			name,
-			trace.WithSpanKind(trace.SpanKindClient),
+			trace.WithSpanKind(h.SpanKind),
 			trace.WithAttributes(spanAttributes...),
 		)
 	}
diff --git a/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler_test.go b/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler_test.go
index 5b4ce93d0a1..4c4380fd151 100644
--- a/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler_test.go
+++ b/instrumentation/google.golang.org/grpc/otelgrpc/stats_handler_test.go
@@ -165,6 +165,92 @@ func TestWithPublicEndpointFn(t *testing.T) {
 	}
 }
 
+func TestWithSpanKind(t *testing.T) {
+	tests := []struct {
+		name           string
+		handler        func(...Option) stats.Handler
+		opt            Option
+		wantSpanKind   trace.SpanKind
+		defaultKind    trace.SpanKind
+		defaultKindStr string
+	}{
+		{
+			name:           "ServerHandler with default kind",
+			handler:        NewServerHandler,
+			opt:            nil,
+			wantSpanKind:   trace.SpanKindServer,
+			defaultKind:    trace.SpanKindServer,
+			defaultKindStr: "server",
+		},
+		{
+			name:         "ServerHandler with Internal kind",
+			handler:      NewServerHandler,
+			opt:          WithSpanKind(trace.SpanKindInternal),
+			wantSpanKind: trace.SpanKindInternal,
+		},
+		{
+			name:         "ServerHandler with Consumer kind",
+			handler:      NewServerHandler,
+			opt:          WithSpanKind(trace.SpanKindConsumer),
+			wantSpanKind: trace.SpanKindConsumer,
+		},
+		{
+			name:           "ClientHandler with default kind",
+			handler:        NewClientHandler,
+			opt:            nil,
+			wantSpanKind:   trace.SpanKindClient,
+			defaultKind:    trace.SpanKindClient,
+			defaultKindStr: "client",
+		},
+		{
+			name:         "ClientHandler with Internal kind",
+			handler:      NewClientHandler,
+			opt:          WithSpanKind(trace.SpanKindInternal),
+			wantSpanKind: trace.SpanKindInternal,
+		},
+		{
+			name:         "ClientHandler with Producer kind",
+			handler:      NewClientHandler,
+			opt:          WithSpanKind(trace.SpanKindProducer),
+			wantSpanKind: trace.SpanKindProducer,
+		},
+	}
+
+	for _, tt := range tests {
+		t.Run(tt.name, func(t *testing.T) {
+			spanRecorder := tracetest.NewSpanRecorder()
+			provider := sdktrace.NewTracerProvider(
+				sdktrace.WithSpanProcessor(spanRecorder),
+			)
+
+			opts := []Option{WithTracerProvider(provider)}
+			if tt.opt != nil {
+				opts = append(opts, tt.opt)
+			}
+
+			h := tt.handler(opts...)
+
+			ctx := h.TagRPC(t.Context(), &stats.RPCTagInfo{
+				FullMethodName: "some.package/Method",
+				FailFast:       true,
+			})
+
+			h.HandleRPC(ctx, &stats.End{
+				Client:    false,
+				BeginTime: time.Time{},
+				EndTime:   time.Time{},
+				Trailer:   metadata.MD{},
+				Error:     nil,
+			})
+
+			require.NoError(t, spanRecorder.ForceFlush(ctx))
+			spans := spanRecorder.Ended()
+			require.Len(t, spans, 1)
+			assert.Equal(t, tt.wantSpanKind, spans[0].SpanKind())
+		})
+	}
+}
+
 func TestNilProviderOption(t *testing.T) {
 	// Passing a nil TracerProvider or MeterProvider should not panic and
 	// should use the global provider instead.