diff --git a/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h b/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h
index cd157f34d5..f0e3ac5e58 100644
--- a/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h
+++ b/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h
@@ -837,9 +837,12 @@ class Span : public trace::Span
    */
   void SetAttribute(nostd::string_view key, const common::AttributeValue &value) noexcept override
   {
-    // TODO: not implemented
-    UNREFERENCED_PARAMETER(key);
-    UNREFERENCED_PARAMETER(value);
+    // don't override fields propagated from span data.
+    if (key == ETW_FIELD_NAME || key == ETW_FIELD_SPAN_ID || key == ETW_FIELD_TRACE_ID)
+    {
+      return;
+    }
+    attributes_[std::string{key}].FromAttributeValue(value);
   }
 
   /**
diff --git a/exporters/etw/test/etw_tracer_test.cc b/exporters/etw/test/etw_tracer_test.cc
index 400099bbe7..1c9c1f09be 100644
--- a/exporters/etw/test/etw_tracer_test.cc
+++ b/exporters/etw/test/etw_tracer_test.cc
@@ -69,6 +69,9 @@ TEST(ETWTracer, TracerCheck)
         auto innerSpan = tracer->StartSpan("MySpanL3", attribs);
         auto innerScope = tracer->WithActiveSpan(innerSpan);
 
+        // Add span attribute
+        EXPECT_NO_THROW(outerSpan->SetAttribute("AttrName1", "AttrValue1"));
+
         // Add first event
         std::string eventName1 = "MyEvent1";
         Properties event1 =