diff --git a/.chloggen/any-value.yaml b/.chloggen/any-value.yaml
new file mode 100644
index 000000000000..c177c1068659
--- /dev/null
+++ b/.chloggen/any-value.yaml
@@ -0,0 +1,25 @@
+# Use this changelog template to create an entry for release notes.
+
+# One of 'breaking', 'deprecation', 'new_component', 'enhancement', 'bug_fix'
+change_type: enhancement
+
+# The name of the component, or a single word describing the area of concern, (e.g. otlpreceiver)
+component: xpdata
+
+# A brief description of the change.  Surround your text with quotes ("") if it needs to start with a backtick (`).
+note: Add Serialization and Deserialization of AnyValue
+
+# One or more tracking issues or pull requests related to the change
+issues: [12826]
+
+# (Optional) One or more lines of additional information to render under the primary note.
+# These lines will be padded with 2 spaces and then inserted directly into the document.
+# Use pipe (|) for multiline entries.
+subtext:
+
+# Optional: The change log or logs in which this entry should be included.
+# e.g. '[user]' or '[user, api]'
+# Include 'user' if the change is relevant to end users.
+# Include 'api' if there is a change to a library API.
+# Default: '[user]'
+change_logs: []
diff --git a/pdata/xpdata/fuzz_test.go b/pdata/xpdata/fuzz_test.go
new file mode 100644
index 000000000000..aa1131dad063
--- /dev/null
+++ b/pdata/xpdata/fuzz_test.go
@@ -0,0 +1,35 @@
+// Copyright The OpenTelemetry Authors
+// SPDX-License-Identifier: Apache-2.0
+
+package xpdata
+
+import (
+	"bytes"
+	"testing"
+
+	"github.com/stretchr/testify/require"
+)
+
+var unexpectedBytes = "expected the same bytes from unmarshaling and marshaling."
+
+func FuzzUnmarshalJSONAnyValue(f *testing.F) {
+	f.Fuzz(func(t *testing.T, data []byte) {
+		u1 := &JSONUnmarshaler{}
+		ld1, err := u1.UnmarshalAnyValue(data)
+		if err != nil {
+			return
+		}
+		m1 := &JSONMarshaler{}
+		b1, err := m1.MarshalAnyValue(ld1)
+		require.NoError(t, err, "failed to marshal valid struct")
+
+		u2 := &JSONUnmarshaler{}
+		ld2, err := u2.UnmarshalAnyValue(b1)
+		require.NoError(t, err, "failed to unmarshal valid bytes")
+		m2 := &JSONMarshaler{}
+		b2, err := m2.MarshalAnyValue(ld2)
+		require.NoError(t, err, "failed to marshal valid struct")
+
+		require.True(t, bytes.Equal(b1, b2), "%s. \nexpected %d but got %d\n", unexpectedBytes, b1, b2)
+	})
+}
diff --git a/pdata/xpdata/json.go b/pdata/xpdata/json.go
new file mode 100644
index 000000000000..247e81186b0b
--- /dev/null
+++ b/pdata/xpdata/json.go
@@ -0,0 +1,37 @@
+// Copyright The OpenTelemetry Authors
+// SPDX-License-Identifier: Apache-2.0
+
+package xpdata // import "go.opentelemetry.io/collector/pdata/xpdata"
+
+import (
+	"slices"
+
+	"go.opentelemetry.io/collector/pdata/internal"
+	otlpcommon "go.opentelemetry.io/collector/pdata/internal/data/protogen/common/v1"
+	"go.opentelemetry.io/collector/pdata/internal/json"
+)
+
+type JSONMarshaler struct{}
+
+func (*JSONMarshaler) MarshalAnyValue(value *otlpcommon.AnyValue) ([]byte, error) {
+	dest := json.BorrowStream(nil)
+	defer json.ReturnStream(dest)
+	internal.MarshalJSONOrigAnyValue(value, dest)
+	if dest.Error() != nil {
+		return nil, dest.Error()
+	}
+	return slices.Clone(dest.Buffer()), nil
+}
+
+type JSONUnmarshaler struct{}
+
+func (*JSONUnmarshaler) UnmarshalAnyValue(buf []byte) (*otlpcommon.AnyValue, error) {
+	iter := json.BorrowIterator(buf)
+	defer json.ReturnIterator(iter)
+	value := &otlpcommon.AnyValue{}
+	internal.UnmarshalJSONOrigAnyValue(value, iter)
+	if iter.Error() != nil {
+		return nil, iter.Error()
+	}
+	return value, nil
+}
diff --git a/pdata/xpdata/json_test.go b/pdata/xpdata/json_test.go
new file mode 100644
index 000000000000..ce6ce7a77357
--- /dev/null
+++ b/pdata/xpdata/json_test.go
@@ -0,0 +1,58 @@
+// Copyright The OpenTelemetry Authors
+// SPDX-License-Identifier: Apache-2.0
+
+package xpdata
+
+import (
+	"testing"
+
+	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/require"
+
+	"go.opentelemetry.io/collector/pdata/internal"
+	otlpcommon "go.opentelemetry.io/collector/pdata/internal/data/protogen/common/v1"
+)
+
+func TestMarshalAndUnmarshalAnyValue(t *testing.T) {
+	for name, src := range genTestEncodingValuesAnyValue() {
+		t.Run(name, func(t *testing.T) {
+			m := &JSONMarshaler{}
+			b, err := m.MarshalAnyValue(src)
+			require.NoError(t, err)
+
+			u := &JSONUnmarshaler{}
+			dest, err := u.UnmarshalAnyValue(b)
+			require.NoError(t, err)
+
+			require.Equal(t, src, dest)
+		})
+	}
+}
+
+func TestUnmarshalAnyValueUnknown(t *testing.T) {
+	m := &JSONUnmarshaler{}
+
+	b, err := m.UnmarshalAnyValue([]byte(`{"unknown": "string"}`))
+	require.NoError(t, err)
+	assert.Equal(t, internal.NewOrigAnyValue(), b)
+}
+
+func genTestEncodingValuesAnyValue() map[string]*otlpcommon.AnyValue {
+	return map[string]*otlpcommon.AnyValue{
+		"empty":               internal.NewOrigAnyValue(),
+		"StringValue/default": {Value: &otlpcommon.AnyValue_StringValue{StringValue: ""}},
+		"StringValue/test":    {Value: &otlpcommon.AnyValue_StringValue{StringValue: "test_stringvalue"}},
+		"BoolValue/default":   {Value: &otlpcommon.AnyValue_BoolValue{BoolValue: false}},
+		"BoolValue/test":      {Value: &otlpcommon.AnyValue_BoolValue{BoolValue: true}},
+		"IntValue/default":    {Value: &otlpcommon.AnyValue_IntValue{IntValue: int64(0)}},
+		"IntValue/test":       {Value: &otlpcommon.AnyValue_IntValue{IntValue: int64(13)}},
+		"DoubleValue/default": {Value: &otlpcommon.AnyValue_DoubleValue{DoubleValue: float64(0)}},
+		"DoubleValue/test":    {Value: &otlpcommon.AnyValue_DoubleValue{DoubleValue: float64(3.1415926)}},
+		"ArrayValue/default":  {Value: &otlpcommon.AnyValue_ArrayValue{ArrayValue: &otlpcommon.ArrayValue{}}},
+		"ArrayValue/test":     {Value: &otlpcommon.AnyValue_ArrayValue{ArrayValue: internal.GenTestOrigArrayValue()}},
+		"KvlistValue/default": {Value: &otlpcommon.AnyValue_KvlistValue{KvlistValue: &otlpcommon.KeyValueList{}}},
+		"KvlistValue/test":    {Value: &otlpcommon.AnyValue_KvlistValue{KvlistValue: internal.GenTestOrigKeyValueList()}},
+		"BytesValue/default":  {Value: &otlpcommon.AnyValue_BytesValue{BytesValue: nil}},
+		"BytesValue/test":     {Value: &otlpcommon.AnyValue_BytesValue{BytesValue: []byte{1, 2, 3}}},
+	}
+}