diff --git a/cargo-insta/src/cli.rs b/cargo-insta/src/cli.rs
index 2a308f23..4be924eb 100644
--- a/cargo-insta/src/cli.rs
+++ b/cargo-insta/src/cli.rs
@@ -168,6 +168,9 @@ struct TestCommand {
     /// Build for the target triple
     #[structopt(long)]
     target: Option<String>,
+    /// Do not run `cargo test --doc` after `cargo nextest`, even if test specifiers would otherwise include doctests.
+    #[structopt(long)]
+    disable_nextest_doctest: bool,
     /// Follow up with review.
     #[structopt(long)]
     review: bool,
@@ -825,6 +828,9 @@ fn prepare_test_runner<'snapshot_ref>(
         None
     };
     let mut prevents_doc_run = false;
+    if cmd.disable_nextest_doctest {
+        prevents_doc_run = true;
+    }
     if cmd.target_args.all || cmd.target_args.workspace {
         proc.arg("--all");
     }