diff --git a/Composer/packages/client/src/components/CreationFlow/v2/CreateBot.tsx b/Composer/packages/client/src/components/CreationFlow/v2/CreateBot.tsx
index 4add06b0c6..8578971755 100644
--- a/Composer/packages/client/src/components/CreationFlow/v2/CreateBot.tsx
+++ b/Composer/packages/client/src/components/CreationFlow/v2/CreateBot.tsx
@@ -278,7 +278,14 @@ export function CreateBotV2(props: CreateBotProps) {
           </div>
         </div>
         <DialogFooter>
-          <Link href={templateRequestUrl} styles={{ root: { fontSize: '12px', float: 'left' } }} target="_blank">
+          <Link
+            href={templateRequestUrl}
+            styles={{ root: { fontSize: '12px', float: 'left' } }}
+            target="_blank"
+            onClick={() => {
+              TelemetryClient.track('NeedAnotherTemplateClicked');
+            }}
+          >
             <FontIcon iconName="ChatInviteFriend" style={{ marginRight: '5px' }} />
             {formatMessage('Need another template? Send us a request')}
           </Link>
diff --git a/Composer/packages/client/src/components/CreationFlow/v2/CreateOptions.tsx b/Composer/packages/client/src/components/CreationFlow/v2/CreateOptions.tsx
index cfe546777d..0f01399bca 100644
--- a/Composer/packages/client/src/components/CreationFlow/v2/CreateOptions.tsx
+++ b/Composer/packages/client/src/components/CreationFlow/v2/CreateOptions.tsx
@@ -19,8 +19,9 @@ import { useRecoilValue } from 'recoil';
 
 import { DialogCreationCopy } from '../../../constants';
 import { getAliasFromPayload, isElectron } from '../../../utils/electronUtil';
-import { userHasNodeInstalledState } from '../../../recoilModel';
+import { creationFlowTypeState, userHasNodeInstalledState } from '../../../recoilModel';
 import { InstallDepModal } from '../../InstallDepModal';
+import TelemetryClient from '../../../telemetry/TelemetryClient';
 
 import { CreateBotV2 } from './CreateBot';
 
@@ -40,6 +41,7 @@ export function CreateOptionsV2(props: CreateOptionsProps) {
   const { templates, onDismiss, onNext, onJumpToOpenModal, fetchReadMe } = props;
   const [showNodeModal, setShowNodeModal] = useState(false);
   const userHasNode = useRecoilValue(userHasNodeInstalledState);
+  const creationFlowType = useRecoilValue(creationFlowTypeState);
 
   useEffect(() => {
     // open bot directly if alias exist.
@@ -65,6 +67,10 @@ export function CreateOptionsV2(props: CreateOptionsProps) {
         return;
       }
     }
+    TelemetryClient.track('NewBotDialogOpened', {
+      isSkillBot: creationFlowType === 'Skill',
+      fromAbsHandoff: false,
+    });
     setIsOpenCreateModal(true);
   }, [props.location?.search]);
   const dialogWrapperProps = DialogCreationCopy.CREATE_OPTIONS;
@@ -100,6 +106,10 @@ export function CreateOptionsV2(props: CreateOptionsProps) {
 
   const handleJumpToNext = () => {
     if (option === 'Create') {
+      TelemetryClient.track('NewBotDialogOpened', {
+        isSkillBot: false,
+        fromAbsHandoff: true,
+      });
       setIsOpenCreateModal(true);
     } else {
       onJumpToOpenModal(props.location?.search);
@@ -121,7 +131,7 @@ export function CreateOptionsV2(props: CreateOptionsProps) {
         dialogType={DialogTypes.Customer}
         onDismiss={onDismiss}
       >
-        <ChoiceGroup required defaultSelectedKey="B" options={options} onChange={handleChange} />
+        <ChoiceGroup required defaultSelectedKey="Create" options={options} onChange={handleChange} />
         <DialogFooter>
           <PrimaryButton data-testid="NextStepButton" text={formatMessage('Open')} onClick={handleJumpToNext} />
           <DefaultButton text={formatMessage('Cancel')} onClick={onDismiss} />
diff --git a/Composer/packages/client/src/components/CreationFlow/v2/CreationFlow.tsx b/Composer/packages/client/src/components/CreationFlow/v2/CreationFlow.tsx
index b4f6197c15..93d20d6a32 100644
--- a/Composer/packages/client/src/components/CreationFlow/v2/CreationFlow.tsx
+++ b/Composer/packages/client/src/components/CreationFlow/v2/CreationFlow.tsx
@@ -181,7 +181,10 @@ const CreationFlowV2: React.FC<CreationFlowProps> = () => {
           path="create/:runtimeLanguage/:templateId"
           updateFolder={updateFolder}
           onCurrentPathUpdate={updateCurrentPath}
-          onDismiss={handleDismiss}
+          onDismiss={() => {
+            TelemetryClient.track('CreationCancelled');
+            handleDismiss();
+          }}
           onSubmit={handleSubmit}
         />
         <DefineConversationV2
@@ -190,14 +193,20 @@ const CreationFlowV2: React.FC<CreationFlowProps> = () => {
           path="create/:templateId"
           updateFolder={updateFolder}
           onCurrentPathUpdate={updateCurrentPath}
-          onDismiss={handleDismiss}
+          onDismiss={() => {
+            TelemetryClient.track('CreationCancelled');
+            handleDismiss();
+          }}
           onSubmit={handleSubmit}
         />
         <CreateOptionsV2
           fetchReadMe={fetchReadMe}
           path="create"
           templates={templateProjects}
-          onDismiss={handleDismiss}
+          onDismiss={() => {
+            TelemetryClient.track('CreationCancelled');
+            handleDismiss();
+          }}
           onJumpToOpenModal={handleJumpToOpenModal}
           onNext={handleCreateNext}
         />
diff --git a/Composer/packages/client/src/components/CreationFlow/v2/DefineConversation.tsx b/Composer/packages/client/src/components/CreationFlow/v2/DefineConversation.tsx
index 47593d5440..d15f9381e8 100644
--- a/Composer/packages/client/src/components/CreationFlow/v2/DefineConversation.tsx
+++ b/Composer/packages/client/src/components/CreationFlow/v2/DefineConversation.tsx
@@ -15,7 +15,7 @@ import querystring from 'query-string';
 import { FontWeights } from '@uifabric/styling';
 import { DialogWrapper, DialogTypes } from '@bfc/ui-shared';
 import { useRecoilValue } from 'recoil';
-import { csharpFeedKey, functionsRuntimeKey, nodeFeedKey, QnABotTemplateId } from '@bfc/shared';
+import { csharpFeedKey, FeedType, functionsRuntimeKey, nodeFeedKey, QnABotTemplateId } from '@bfc/shared';
 import { RuntimeType, webAppRuntimeKey } from '@bfc/shared';
 import { Dropdown, IDropdownOption } from 'office-ui-fabric-react/lib/Dropdown';
 import camelCase from 'lodash/camelCase';
@@ -29,6 +29,7 @@ import { ImportSuccessNotificationWrapper } from '../../ImportModal/ImportSucces
 import { dispatcherState, templateProjectsState } from '../../../recoilModel';
 import { LocationSelectContent } from '../LocationSelectContent';
 import { getAliasFromPayload, Profile } from '../../../utils/electronUtil';
+import TelemetryClient from '../../../telemetry/TelemetryClient';
 
 // -------------------- Styles -------------------- //
 
@@ -293,6 +294,12 @@ const DefineConversationV2: React.FC<DefineConversationProps> = (props) => {
           dataToSubmit.alias = await getAliasFromPayload(source, payload);
         }
       }
+      TelemetryClient.track('CreationExecuted', {
+        runtimeChoice: dataToSubmit?.runtimeType,
+        runtimeLanguage: dataToSubmit?.runtimeLanguage as FeedType,
+        isPva: isImported,
+        isAbs: !!dataToSubmit?.source,
+      });
       onSubmit({ ...dataToSubmit }, templateId || '');
     },
     [hasErrors, formData]
diff --git a/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx b/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx
index 6fee5f553b..ecd9d3f695 100644
--- a/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx
+++ b/Composer/packages/client/src/pages/botProject/create-publish-profile/PublishProfileDialog.tsx
@@ -184,6 +184,7 @@ export const PublishProfileDialog: React.FC<PublishProfileDialogProps> = (props)
 
         // require tenant id to be set by plugin (handles multiple tenant scenario)
         if (!tenantId) {
+          TelemetryClient.track('ProvisioningProfileCreateFailure', { message: 'azure tenant not set' });
           const notification = createNotification({
             type: 'error',
             title: formatMessage('Error provisioning.'),
diff --git a/Composer/packages/client/src/pages/publish/PublishDialog.tsx b/Composer/packages/client/src/pages/publish/PublishDialog.tsx
index 5a3cdd8431..b4259d4729 100644
--- a/Composer/packages/client/src/pages/publish/PublishDialog.tsx
+++ b/Composer/packages/client/src/pages/publish/PublishDialog.tsx
@@ -10,6 +10,8 @@ import { TextField } from 'office-ui-fabric-react/lib/TextField';
 import formatMessage from 'format-message';
 import { CheckboxVisibility, DetailsList } from 'office-ui-fabric-react/lib/DetailsList';
 
+import TelemetryClient from '../../telemetry/TelemetryClient';
+
 import { BotStatus } from './type';
 
 export const PublishDialog = (props) => {
@@ -86,6 +88,7 @@ export const PublishDialog = (props) => {
     setShowItems(cleanedItems);
   };
   const submit = async () => {
+    TelemetryClient.track('PublishStartBtnClick');
     props.onDismiss();
     await props.onSubmit(showItems);
     cleanComments();
diff --git a/Composer/packages/client/src/recoilModel/dispatchers/provision.ts b/Composer/packages/client/src/recoilModel/dispatchers/provision.ts
index 5046bc0c0e..b237450cfd 100644
--- a/Composer/packages/client/src/recoilModel/dispatchers/provision.ts
+++ b/Composer/packages/client/src/recoilModel/dispatchers/provision.ts
@@ -99,6 +99,10 @@ export const provisionDispatcher = () => {
           notification.id
         );
       } catch (error) {
+        TelemetryClient.track('ProvisioningProfileCreateFailure', {
+          message: error.response?.data || 'Error when provision target',
+        });
+
         // set notification
         const notification = createNotification(
           getProvisionFailureNotification(error.response?.data || 'Error when provision target')
@@ -164,6 +168,9 @@ export const provisionDispatcher = () => {
           if (response.data.status !== 500) {
             notification = getProvisionPendingNotification(response.data.message);
           } else {
+            TelemetryClient.track('ProvisioningProfileCreateFailure', {
+              message: response.data.message,
+            });
             notification = getProvisionFailureNotification(response.data.message);
             isCleanTimer = true;
           }
diff --git a/Composer/packages/client/src/recoilModel/dispatchers/publisher.ts b/Composer/packages/client/src/recoilModel/dispatchers/publisher.ts
index 4fb78cc5c1..41c8f6997d 100644
--- a/Composer/packages/client/src/recoilModel/dispatchers/publisher.ts
+++ b/Composer/packages/client/src/recoilModel/dispatchers/publisher.ts
@@ -29,6 +29,7 @@ import * as qnaUtil from '../../utils/qnaUtil';
 import { ClientStorage } from '../../utils/storage';
 import { RuntimeOutputData } from '../types';
 import { checkIfFunctionsMissing, missingFunctionsError } from '../../utils/runtimeErrors';
+import TelemetryClient from '../../telemetry/TelemetryClient';
 
 import { BotStatus, Text } from './../../constants';
 import httpClient from './../../utils/httpUtil';
@@ -43,6 +44,7 @@ export const publishStorage = new ClientStorage(window.sessionStorage, 'publish'
 
 export const publisherDispatcher = () => {
   const publishFailure = async ({ set }: CallbackInterface, title: string, error, target, projectId: string) => {
+    TelemetryClient.track('PublishFailure', { message: typeof error === 'string' ? error : JSON.stringify(error) });
     if (target.name === defaultPublishConfig.name) {
       set(botStatusState(projectId), BotStatus.failed);
       set(botBuildTimeErrorState(projectId), { ...error, title });
@@ -59,6 +61,7 @@ export const publisherDispatcher = () => {
   };
 
   const publishSuccess = async ({ set }: CallbackInterface, projectId: string, data: PublishResult, target) => {
+    TelemetryClient.track('PublishSuccess');
     const { endpointURL, status } = data;
     if (target.name === defaultPublishConfig.name) {
       if (status === PUBLISH_SUCCESS && endpointURL) {
diff --git a/Composer/packages/server/src/locales/en-US.json b/Composer/packages/server/src/locales/en-US.json
index a523a8d646..6845817af4 100644
--- a/Composer/packages/server/src/locales/en-US.json
+++ b/Composer/packages/server/src/locales/en-US.json
@@ -182,6 +182,9 @@
   "add_alternative_phrasing_17e0304c": {
     "message": "+ Add alternative phrasing"
   },
+  "add_an_existing_bot_5a9cc5b1": {
+    "message": "Add an existing bot"
+  },
   "add_app_id_and_password_164e0fdb": {
     "message": "Add App ID and Password"
   },
@@ -431,6 +434,12 @@
   "azure_functions_5e23be5c": {
     "message": "Azure Functions"
   },
+  "azure_functions_required_2a035b48": {
+    "message": "Azure Functions required"
+  },
+  "azure_functions_runtime_not_installed_bc24e100": {
+    "message": "Azure Functions runtime not installed."
+  },
   "azure_web_app_d834cb4c": {
     "message": "Azure Web App"
   },
@@ -698,6 +707,9 @@
   "composer_logo_ba2048a0": {
     "message": "Composer Logo"
   },
+  "composer_needs_azure_functions_36138382": {
+    "message": "Composer needs Azure Functions"
+  },
   "composer_needs_net_core_sdk_46e2a8ae": {
     "message": "Composer needs .NET Core SDK"
   },
@@ -1910,6 +1922,9 @@
   "insert_template_reference_bb33720e": {
     "message": "Insert template reference"
   },
+  "install_azure_functions_d607f182": {
+    "message": "Install Azure Functions"
+  },
   "install_error_a9319839": {
     "message": "Install Error"
   },
@@ -2621,6 +2636,9 @@
   "onboarding_8407871c": {
     "message": "Onboarding"
   },
+  "once_you_publish_your_bot_to_azure_you_will_be_rea_93048067": {
+    "message": "Once you publish your bot to Azure you will be ready to add connections."
+  },
   "ondialogevents_types_3dc569b5": {
     "message": "OnDialogEvents Types"
   },
@@ -2894,6 +2912,9 @@
   "publish_to_dev_ops_3b8f5a2f": {
     "message": "Publish to Dev Ops"
   },
+  "publish_your_bot_9099e323": {
+    "message": "Publish your bot"
+  },
   "publish_your_bot_to_azure_and_manage_published_bot_67751ca9": {
     "message": "Publish your bot to Azure and manage published bots here."
   },
@@ -3191,9 +3212,6 @@
   "save_11a80ec3": {
     "message": "Save"
   },
-  "save_as_9e0cf70b": {
-    "message": "Save as"
-  },
   "save_your_skill_manifest_63bf5f26": {
     "message": "Save your skill manifest"
   },
@@ -3833,6 +3851,9 @@
   "to_perform_provisioning_and_publishing_actions_com_a2c54389": {
     "message": "To perform provisioning and publishing actions, Composer requires access to your Azure and MS Graph accounts.  Paste access tokens from the az command line tool using the commands highlighted below."
   },
+  "to_run_this_bot_composer_needs_azure_functions_cor_bbbd0e7": {
+    "message": "To run this bot, Composer needs Azure Functions Core Tools."
+  },
   "to_run_this_bot_composer_needs_net_core_sdk_d1551038": {
     "message": "To run this bot, Composer needs .NET Core SDK."
   },
diff --git a/Composer/packages/types/src/telemetry.ts b/Composer/packages/types/src/telemetry.ts
index 87f8110869..7860f2d3e2 100644
--- a/Composer/packages/types/src/telemetry.ts
+++ b/Composer/packages/types/src/telemetry.ts
@@ -1,6 +1,7 @@
 // Copyright (c) Microsoft Corporation.
 // Licensed under the MIT License.
 
+import { FeedType, RuntimeType } from './creation';
 import { TelemetrySettings } from './settings';
 
 export type ServerSettings = Partial<{ telemetry: TelemetrySettings }>;
@@ -120,6 +121,10 @@ type ResourcesItem = {
 };
 
 type PublishingEvents = {
+  CreateProvisionStarted: { newResourceGroup: boolean };
+  PublishStartBtnClick: undefined;
+  PublishSuccess: undefined;
+  PublishFailure: { message: string };
   NewPublishingProfileStarted: undefined;
   NewPublishingProfileSaved: { type: string; msAppId?: string; subscriptionId?: string };
   PublishingProfileStarted: { target: string; projectId: string; msAppId?: string; subscriptionId?: string };
@@ -132,6 +137,14 @@ type PublishingEvents = {
   ProvisionCancel: undefined;
   ProvisionShowHandoff: undefined;
   ProvisionAddResourcesCancel: undefined;
+  ProvisioningProfileCreateFailure: { message: string };
+};
+
+type CreationEvents = {
+  NewBotDialogOpened: { fromAbsHandoff: boolean; isSkillBot: boolean };
+  CreationCancelled: undefined;
+  NeedAnotherTemplateClicked: undefined;
+  CreationExecuted: { runtimeChoice: RuntimeType; runtimeLanguage: FeedType; isPva: boolean; isAbs: boolean };
 };
 
 type AppSettingsEvents = {
@@ -238,7 +251,8 @@ export type TelemetryEvents = ApplicationEvents &
   WebChatEvents &
   LuEditorEvents &
   OrchestratorEvents &
-  PropertyEditorEvents;
+  PropertyEditorEvents &
+  CreationEvents;
 
 export type TelemetryEventName = keyof TelemetryEvents;
 
diff --git a/extensions/azurePublish/src/components/azureProvisionDialog.tsx b/extensions/azurePublish/src/components/azureProvisionDialog.tsx
index b3c1150153..e80d99207a 100644
--- a/extensions/azurePublish/src/components/azureProvisionDialog.tsx
+++ b/extensions/azurePublish/src/components/azureProvisionDialog.tsx
@@ -1195,6 +1195,7 @@ export const AzureProvisionDialog: React.FC = () => {
               text={formatMessage('Create')}
               onClick={() => {
                 const selectedResources = formData.requiredResources.concat(formData.enabledResources);
+                telemetryClient?.track('CreateProvisionStarted', { newResourceGroup: isNewResourceGroup });
                 onSubmit({
                   tenantId: formData.tenantId,
                   subscription: formData.subscriptionId,