diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 7e878ef60..9fba8ef18 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -8,7 +8,9 @@ Rules bundles are a collection of HTML selectors around a determinate property.
 
 ## Writing Your Own Rules
 
-Just you need to declare your rules using the following interface:
+### Get value from HTML
+
+Every rule receives `htmlDom` (*cheerio*) and `url` as parameters inside an object:
 
 ```js
 'use strict'
@@ -18,19 +20,32 @@ Just you need to declare your rules using the following interface:
  *
 **/
 module.exports = () => {
-  return ({
+  const rules = {
     logo: [
       // They receive as parameter:
       // - `htmlDom`: the cheerio HTML instance.
       // - `url`: The input URL used for extact the content.
-      ({ htmlDom: $, url }) => wrap($ => $('meta[property="og:logo"]').attr('content')),
-      ({ htmlDom: $, url }) => wrap($ => $('meta[itemprop="logo"]').attr('content'))
+      ({ htmlDom: $, url }) => $('meta[property="og:logo"]').attr('content'),
+      ({ htmlDom: $, url }) => $('meta[itemprop="logo"]').attr('content')
     ]
-  })
+  }
+  return rules
 }
 ```
 
-The order of rules are loaded are important: Just the first rule that returns a truthy value will be used. The rest rules after that will be not invoked.
+You can declare any logic you need in order to determinate the output.
+
+A set of rules under the same namespace runs on series and only the value returned by the first rule that output a [truthy](https://developer.mozilla.org/en-US/docs/Glossary/Falsy) value will be taken. So remember, the order is important!.
+
+### Defining `test` function
+
+You can associate a `test` function with your rule bundle:
+
+```js
+rules.test = ({url}) => getVideoInfo(url).service === 'youtube'))
+```
+
+The `test` function will receive the same arguments than a rule. This is useful for just skip all the rules into that doesn't target an specific URL.
 
 ## Testing your Rules
 
diff --git a/packages/metascraper-amazon/index.js b/packages/metascraper-amazon/index.js
index 1b7f610db..c967dfd8c 100644
--- a/packages/metascraper-amazon/index.js
+++ b/packages/metascraper-amazon/index.js
@@ -5,7 +5,6 @@ const {
   $filter,
   title,
   author,
-  createWard,
   createWrap,
   lang
 } = require('@metascraper/helpers')
@@ -37,24 +36,28 @@ const wrapUrl = createWrap(urlFn)
 const wrapAuthor = createWrap(author)
 const wrapTitle = createWrap(title, { removeSeparator: false })
 const wrapLang = createWrap(lang)
-const ward = createWard(({ url }) => isValidUrl(url))
-
-module.exports = () => ({
-  lang: [ward(wrapLang(($, url) => getDomainLanguage(url)))],
-  author: [
-    ward(wrapAuthor($ => $('.contributorNameID').text())),
-    ward(wrapAuthor($ => $('#bylineInfo').text())),
-    ward(wrapAuthor($ => $('#brand').text()))
-  ],
-  title: [
-    ward(wrapTitle($ => $('#productTitle').text())),
-    ward(wrapTitle($ => $('#btAsinTitle').text())),
-    ward(wrapTitle($ => $filter($, $('h1.a-size-large')))),
-    ward(wrapTitle($ => $('#item_name').text()))
-  ],
-  publisher: [ward(() => 'Amazon')],
-  image: [
-    ward(wrapUrl($ => $('.a-dynamic-image').attr('data-old-hires'))),
-    ward(wrapUrl($ => $('.a-dynamic-image').attr('src')))
-  ]
-})
+
+module.exports = () => {
+  const rules = {
+    lang: [wrapLang(($, url) => getDomainLanguage(url))],
+    author: [
+      wrapAuthor($ => $('.contributorNameID').text()),
+      wrapAuthor($ => $('#bylineInfo').text()),
+      wrapAuthor($ => $('#brand').text())
+    ],
+    title: [
+      wrapTitle($ => $('#productTitle').text()),
+      wrapTitle($ => $('#btAsinTitle').text()),
+      wrapTitle($ => $filter($, $('h1.a-size-large'))),
+      wrapTitle($ => $('#item_name').text())
+    ],
+    publisher: [() => 'Amazon'],
+    image: [
+      wrapUrl($ => $('.a-dynamic-image').attr('data-old-hires')),
+      wrapUrl($ => $('.a-dynamic-image').attr('src'))
+    ]
+  }
+
+  rules.test = ({ url }) => isValidUrl(url)
+  return rules
+}
diff --git a/packages/metascraper-amazon/package.json b/packages/metascraper-amazon/package.json
index 8989a3012..a3b3caaa4 100644
--- a/packages/metascraper-amazon/package.json
+++ b/packages/metascraper-amazon/package.json
@@ -17,7 +17,7 @@
   ],
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
-    "memoize-one": "~5.0.4",
+    "memoize-one": "~5.0.5",
     "tldts": "~5.3.0"
   },
   "devDependencies": {
diff --git a/packages/metascraper-author/package.json b/packages/metascraper-author/package.json
index 8b73a8597..e8a0834a4 100644
--- a/packages/metascraper-author/package.json
+++ b/packages/metascraper-author/package.json
@@ -17,7 +17,7 @@
   ],
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
-    "lodash": "~4.17.11"
+    "lodash": "~4.17.12"
   },
   "devDependencies": {
     "standard": "latest"
diff --git a/packages/metascraper-clearbit/index.js b/packages/metascraper-clearbit/index.js
index e885278ee..206a78020 100644
--- a/packages/metascraper-clearbit/index.js
+++ b/packages/metascraper-clearbit/index.js
@@ -27,9 +27,7 @@ const clearbit = memoizeOne(async ({ url }) => {
 
 const getClearbit = createValidator(clearbit)
 
-module.exports = () => {
-  return {
-    logo: getClearbit({ from: 'logo' }),
-    publisher: getClearbit({ from: 'name', to: 'publisher' })
-  }
-}
+module.exports = () => ({
+  logo: getClearbit({ from: 'logo' }),
+  publisher: getClearbit({ from: 'name', to: 'publisher' })
+})
diff --git a/packages/metascraper-clearbit/package.json b/packages/metascraper-clearbit/package.json
index b82652630..a8a416c63 100644
--- a/packages/metascraper-clearbit/package.json
+++ b/packages/metascraper-clearbit/package.json
@@ -20,7 +20,7 @@
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
     "got": "~9.6.0",
-    "memoize-one": "~5.0.4",
+    "memoize-one": "~5.0.5",
     "tldts": "~5.3.0"
   },
   "devDependencies": {
diff --git a/packages/metascraper-helpers/index.js b/packages/metascraper-helpers/index.js
index 1a67fd9ad..f64ffa9e8 100644
--- a/packages/metascraper-helpers/index.js
+++ b/packages/metascraper-helpers/index.js
@@ -285,12 +285,6 @@ const createWrap = (fn, opts) => rule => ({ htmlDom, url }) => {
   return fn(value, opts)
 }
 
-/**
- * Ward a rule only if `validator` returns `true`.
- */
-const createWard = validator => fn => args =>
-  validator(args) ? fn(args) : null
-
 module.exports = {
   $filter,
   $jsonld,
@@ -327,6 +321,5 @@ module.exports = {
   video,
   validator,
   createValidator,
-  createWrap,
-  createWard
+  createWrap
 }
diff --git a/packages/metascraper-helpers/package.json b/packages/metascraper-helpers/package.json
index a16fc91d5..33b8eabb2 100644
--- a/packages/metascraper-helpers/package.json
+++ b/packages/metascraper-helpers/package.json
@@ -26,7 +26,7 @@
     "is-uri": "~1.2.0",
     "iso-639-3": "~1.2.0",
     "isostring": "0.0.1",
-    "lodash": "~4.17.11",
+    "lodash": "~4.17.12",
     "mem": "~5.1.1",
     "mime-types": "~2.1.24",
     "normalize-url": "~4.3.0",
diff --git a/packages/metascraper-logo-favicon/package.json b/packages/metascraper-logo-favicon/package.json
index 1ecc89379..059066a0b 100644
--- a/packages/metascraper-logo-favicon/package.json
+++ b/packages/metascraper-logo-favicon/package.json
@@ -19,7 +19,7 @@
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
     "got": "~9.6.0",
-    "lodash": "~4.17.11"
+    "lodash": "~4.17.12"
   },
   "devDependencies": {
     "coveralls": "latest",
diff --git a/packages/metascraper-media-provider/package.json b/packages/metascraper-media-provider/package.json
index 89fe1b9e7..00de3f22e 100644
--- a/packages/metascraper-media-provider/package.json
+++ b/packages/metascraper-media-provider/package.json
@@ -21,9 +21,9 @@
     "@microlink/youtube-dl": "~2.0.0",
     "debug": "~4.1.1",
     "got": "~9.6.0",
-    "lodash": "~4.17.11",
+    "lodash": "~4.17.12",
     "luminati-tunnel": "~1.3.0",
-    "memoize-one": "~5.0.4"
+    "memoize-one": "~5.0.5"
   },
   "devDependencies": {
     "coveralls": "latest",
diff --git a/packages/metascraper-readability/package.json b/packages/metascraper-readability/package.json
index 51942278d..81c97abe8 100644
--- a/packages/metascraper-readability/package.json
+++ b/packages/metascraper-readability/package.json
@@ -18,7 +18,7 @@
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
     "jsdom": "~15.1.1",
-    "memoize-one": "~5.0.4",
+    "memoize-one": "~5.0.5",
     "readability": "github:mozilla/readability"
   },
   "devDependencies": {
diff --git a/packages/metascraper-soundcloud/index.js b/packages/metascraper-soundcloud/index.js
index 19340b3d4..1f0cf28d6 100644
--- a/packages/metascraper-soundcloud/index.js
+++ b/packages/metascraper-soundcloud/index.js
@@ -4,21 +4,24 @@ const {
   $filter,
   author,
   description,
-  createWrap,
-  createWard
+  createWrap
 } = require('@metascraper/helpers')
 const memoizeOne = require('memoize-one')
 const { getDomain } = require('tldts')
 
 const isValidUrl = memoizeOne(url => getDomain(url) === 'soundcloud.com')
 
-const ward = createWard(({ url }) => isValidUrl(url))
 const wrapDescription = createWrap(description)
 const wrapAuthor = createWrap(author)
 
-module.exports = () => ({
-  author: [ward(wrapAuthor($ => $filter($, $('.soundTitle__username'))))],
-  description: [
-    ward(wrapDescription($ => $filter($, $('.soundTitle__description'))))
-  ]
-})
+module.exports = () => {
+  const rules = {
+    author: [wrapAuthor($ => $filter($, $('.soundTitle__username')))],
+    description: [
+      wrapDescription($ => $filter($, $('.soundTitle__description')))
+    ]
+  }
+
+  rules.test = ({ url }) => isValidUrl(url)
+  return rules
+}
diff --git a/packages/metascraper-soundcloud/package.json b/packages/metascraper-soundcloud/package.json
index cc81107b2..9f516ec0d 100644
--- a/packages/metascraper-soundcloud/package.json
+++ b/packages/metascraper-soundcloud/package.json
@@ -18,7 +18,7 @@
   ],
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
-    "memoize-one": "~5.0.4",
+    "memoize-one": "~5.0.5",
     "tldts": "~5.3.0"
   },
   "devDependencies": {
diff --git a/packages/metascraper-title/package.json b/packages/metascraper-title/package.json
index 5eafac767..4c93b5977 100644
--- a/packages/metascraper-title/package.json
+++ b/packages/metascraper-title/package.json
@@ -17,7 +17,7 @@
   ],
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
-    "lodash": "~4.17.11"
+    "lodash": "~4.17.12"
   },
   "devDependencies": {
     "standard": "latest"
diff --git a/packages/metascraper-uol/index.js b/packages/metascraper-uol/index.js
index 8f128c301..846237d11 100644
--- a/packages/metascraper-uol/index.js
+++ b/packages/metascraper-uol/index.js
@@ -4,8 +4,7 @@ const {
   $jsonld,
   title,
   description,
-  createWrap,
-  createWard
+  createWrap
 } = require('@metascraper/helpers')
 const memoizeOne = require('memoize-one')
 const { getDomain } = require('tldts')
@@ -16,20 +15,21 @@ const isValidUrl = memoizeOne(url =>
   ROOT_DOMAINS.some(domain => getDomain(url) === domain)
 )
 
-const ward = createWard(({ url }) => isValidUrl(url))
-
 const wrapTitle = createWrap(title)
 const wrapDescription = createWrap(description)
 
-module.exports = () => ({
-  title: [
-    ward(wrapTitle(($, url) => $jsonld('headline')($, url))),
-    ward(wrapTitle(($, url) => $jsonld('name')($, url))),
-    ward(wrapTitle($ => $('title').text()))
-  ],
-  description: [
-    ward(wrapDescription(($, url) => $jsonld('description')($, url)))
-  ]
-})
+module.exports = () => {
+  const rules = {
+    title: [
+      wrapTitle(($, url) => $jsonld('headline')($, url)),
+      wrapTitle(($, url) => $jsonld('name')($, url)),
+      wrapTitle($ => $('title').text())
+    ],
+    description: [wrapDescription(($, url) => $jsonld('description')($, url))]
+  }
+
+  rules.test = ({ url }) => isValidUrl(url)
+  return rules
+}
 
 module.exports.isValidUrl = isValidUrl
diff --git a/packages/metascraper-uol/package.json b/packages/metascraper-uol/package.json
index 9469772b6..0680c747f 100644
--- a/packages/metascraper-uol/package.json
+++ b/packages/metascraper-uol/package.json
@@ -19,7 +19,7 @@
   ],
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
-    "memoize-one": "~5.0.4",
+    "memoize-one": "~5.0.5",
     "tldts": "~5.3.0"
   },
   "devDependencies": {
diff --git a/packages/metascraper-video/package.json b/packages/metascraper-video/package.json
index 6f25ed389..880d61841 100644
--- a/packages/metascraper-video/package.json
+++ b/packages/metascraper-video/package.json
@@ -17,7 +17,7 @@
   ],
   "dependencies": {
     "@metascraper/helpers": "^5.5.4",
-    "lodash": "~4.17.11"
+    "lodash": "~4.17.12"
   },
   "devDependencies": {
     "coveralls": "latest",
diff --git a/packages/metascraper-youtube/index.js b/packages/metascraper-youtube/index.js
index 6044f1866..be4889006 100644
--- a/packages/metascraper-youtube/index.js
+++ b/packages/metascraper-youtube/index.js
@@ -4,8 +4,7 @@ const {
   $filter,
   author,
   description,
-  createWrap,
-  createWard
+  createWrap
 } = require('@metascraper/helpers')
 
 const isReachable = require('is-reachable')
@@ -34,24 +33,28 @@ const wrapDescription = createWrap(description)
 
 const getVideoInfo = memoizeOne(getVideoId)
 
-const isValidUrl = url => getVideoInfo(url).service === 'youtube'
-
-const ward = createWard(({ url }) => isValidUrl(url))
-
-module.exports = () => ({
-  author: [
-    ward(wrapAuthor($ => $('#owner-name').text())),
-    ward(wrapAuthor($ => $('#channel-title').text())),
-    ward(wrapAuthor($ => $filter($, $('[class*="user-info" i]'))))
-  ],
-  description: [ward(wrapDescription($ => $('#description').text()))],
-  publisher: [ward(() => 'YouTube')],
-  image: [
-    ward(({ htmlDom, url }) => {
-      const { id } = getVideoId(url)
-      return id && getThumbnailUrl(id)
-    })
-  ]
-})
+const isValidUrl = memoizeOne(url => getVideoInfo(url).service === 'youtube')
+
+module.exports = () => {
+  const rules = {
+    author: [
+      wrapAuthor($ => $('#owner-name').text()),
+      wrapAuthor($ => $('#channel-title').text()),
+      wrapAuthor($ => $filter($, $('[class*="user-info" i]')))
+    ],
+    description: [wrapDescription($ => $('#description').text())],
+    publisher: [() => 'YouTube'],
+    image: [
+      ({ htmlDom, url }) => {
+        const { id } = getVideoId(url)
+        return id && getThumbnailUrl(id)
+      }
+    ]
+  }
+
+  rules.test = ({ url }) => isValidUrl(url)
+
+  return rules
+}
 
 module.exports.isValidUrl = isValidUrl
diff --git a/packages/metascraper-youtube/package.json b/packages/metascraper-youtube/package.json
index a864492f0..cbc948ddc 100644
--- a/packages/metascraper-youtube/package.json
+++ b/packages/metascraper-youtube/package.json
@@ -20,7 +20,7 @@
     "@metascraper/helpers": "^5.5.4",
     "get-video-id": "~3.1.3",
     "is-reachable": "~3.1.0",
-    "memoize-one": "~5.0.4",
+    "memoize-one": "~5.0.5",
     "p-locate": "~4.1.0"
   },
   "devDependencies": {
diff --git a/packages/metascraper/package.json b/packages/metascraper/package.json
index 45fbb31ae..3b6ee8a94 100644
--- a/packages/metascraper/package.json
+++ b/packages/metascraper/package.json
@@ -60,7 +60,7 @@
     "@metascraper/helpers": "^5.5.4",
     "cheerio": "~1.0.0-rc.2",
     "cheerio-advanced-selectors": "~2.0.1",
-    "lodash": "~4.17.11",
+    "lodash": "~4.17.12",
     "whoops": "~4.0.2",
     "xss": "~1.0.6"
   },
diff --git a/packages/metascraper/src/get-data.js b/packages/metascraper/src/get-data.js
index af803fe6d..5e5f7ec27 100644
--- a/packages/metascraper/src/get-data.js
+++ b/packages/metascraper/src/get-data.js
@@ -11,13 +11,19 @@ const {
 
 const xss = require('xss')
 
-const getValue = async ({ htmlDom, url, conditions, meta }) => {
-  const lastIndex = conditions.length
+const noopTest = () => true
+
+const getValue = async ({ htmlDom, url, rules, meta }) => {
+  const lastIndex = rules.length
   let index = 0
   let value
 
   while (isEmpty(value) && index < lastIndex) {
-    value = await conditions[index++]({ htmlDom, url, meta })
+    const rule = rules[index++]
+    const test = rule.test || noopTest
+    if (test({ htmlDom, url, meta })) {
+      value = await rule({ htmlDom, url, meta })
+    }
   }
 
   return value
@@ -40,8 +46,8 @@ const escapeValue = (value, { escape }) =>
 
 const getData = async ({ rules, htmlDom, url, escape }) => {
   const data = await Promise.all(
-    map(rules, async ([propName, conditions]) => {
-      const rawValue = await getValue({ htmlDom, url, conditions })
+    map(rules, async ([propName, innerRules]) => {
+      const rawValue = await getValue({ htmlDom, url, rules: innerRules })
       const value = isEmpty(rawValue) ? null : escapeValue(rawValue, { escape })
       return [propName, value]
     })
diff --git a/packages/metascraper/src/load-rules.js b/packages/metascraper/src/load-rules.js
index fba21b0b7..00c0d4911 100644
--- a/packages/metascraper/src/load-rules.js
+++ b/packages/metascraper/src/load-rules.js
@@ -2,14 +2,18 @@
 
 const { has, set, concat, forEach, chain } = require('lodash')
 
-module.exports = rules =>
-  chain(rules)
-    .reduce((acc, rules) => {
+module.exports = rulesBundle =>
+  chain(rulesBundle)
+    .reduce((acc, { test, ...rules }) => {
       forEach(rules, function (innerRules, propName) {
+        if (test) forEach(innerRules, rule => (rule.test = test))
+
         set(
           acc,
           propName,
-          has(acc, propName) ? concat(acc[propName], innerRules) : concat(innerRules)
+          has(acc, propName)
+            ? concat(acc[propName], innerRules)
+            : concat(innerRules)
         )
 
         return acc
diff --git a/packages/metascraper/src/merge-rules.js b/packages/metascraper/src/merge-rules.js
index bc72aa1a6..7cdb395c3 100644
--- a/packages/metascraper/src/merge-rules.js
+++ b/packages/metascraper/src/merge-rules.js
@@ -1,17 +1,25 @@
 'use strict'
 
-const { cloneDeep, concat, first, findIndex, forEach, chain } = require('lodash')
+const {
+  cloneDeep,
+  concat,
+  first,
+  findIndex,
+  forEach,
+  chain
+} = require('lodash')
 
 module.exports = (rules, baseRules) =>
   chain(rules)
-    .reduce((acc, rules) => {
-      forEach(rules, (rule, propName) => {
+    .reduce((acc, { test, ...rules }) => {
+      forEach(rules, (innerRules, propName) => {
+        if (test) forEach(innerRules, rule => (rule.test = test))
         // find the rules associated with `propName`
         const index = findIndex(acc, item => first(item) === propName)
         // if `propName` has more rule, add the new rule from the end
-        if (index !== -1) acc[index][1] = concat(rule, ...acc[index][1])
+        if (index !== -1) acc[index][1] = concat(innerRules, ...acc[index][1])
         // otherwise, create an array of rules
-        else acc.push([propName, rule])
+        else acc.push([propName, innerRules])
       })
       return acc
     }, cloneDeep(baseRules))
diff --git a/packages/metascraper/test/unit/interface.js b/packages/metascraper/test/unit/interface.js
index 673d39f4b..73b8535c8 100644
--- a/packages/metascraper/test/unit/interface.js
+++ b/packages/metascraper/test/unit/interface.js
@@ -2,9 +2,11 @@
 
 const should = require('should')
 
-const metascraper = require('../..')([require('metascraper-title')()])
+const createMetascraper = require('../..')
+const titleRules = require('metascraper-title')()
 
 it('url is required', async () => {
+  const metascraper = createMetascraper([titleRules])
   try {
     await metascraper()
   } catch (err) {
@@ -47,7 +49,7 @@ it('escape is enabled by default', async () => {
   </body>
   </html>
   `
-
+  const metascraper = createMetascraper([titleRules])
   const metadata = await metascraper({
     html,
     url: 'http://127.0.0.1:8080'
@@ -84,10 +86,49 @@ it('load extra rules', async () => {
 
   const rules = [
     {
-      foo: [() => 'bar']
+      foo: [() => 'bar', () => 'barz'],
+      barz: [() => 'foo', () => 'foorz']
     }
   ]
 
+  const metascraper = createMetascraper([titleRules])
   const meta = await metascraper({ url, html, rules })
   should(meta.foo).equal('bar')
 })
+
+it('associate test function with rules', async () => {
+  const url = 'https://microlink.io'
+
+  const html = `
+  <!DOCTYPE html>
+  <html lang="en">
+  <head>
+    <meta charset="UTF-8">
+    <meta name="viewport" content="width=device-width, initial-scale=1.0">
+    <meta http-equiv="X-UA-Compatible" content="ie=edge">
+    <title>Document</title>
+  </head>
+  <body>
+    <div class="logos">
+      <img class="logo" href="https://microlink.io/logo.png">
+      <img class="logo" href="https://microlink.io/logo.png">
+      <img class="logo" href="https://microlink.io/logo.png">
+      <img class="logo" href="https://microlink.io/logo.png">
+    </div>
+
+    <img class="main-logo" href="https://microlink.io/logo.png">
+    <p>Hello World </p>
+  </body>
+  </html>
+  `
+
+  const rulesBundle = () => {
+    const rules = { foo: [() => 'bar'] }
+    rules.test = ({ url: urlBase }) => urlBase !== url
+    return rules
+  }
+
+  const metascraper = createMetascraper([rulesBundle()])
+  const meta = await metascraper({ url, html })
+  should(meta.foo).be.null()
+})