diff --git a/src/open_inwoner/components/templates/components/Product/finder.html b/src/open_inwoner/components/templates/components/Product/finder.html
index 51390c3ce3..e0633a8f16 100644
--- a/src/open_inwoner/components/templates/components/Product/finder.html
+++ b/src/open_inwoner/components/templates/components/Product/finder.html
@@ -1,8 +1,8 @@
 {% load i18n grid_tags form_tags button_tags %}
 
 {% render_column span=6 compact=True extra_classes="product-finder" %}
-    <h2 class="h2">{% trans "Productzoeker" %}</h2>
-    <p class="p">Met een paar simpele vragen ziet u welke producten passen bij uw situatie</p>
+    <h2 class="h2">{{configurable_text.home_page.home_product_finder_title}}</h2>
+    <p class="p">{{configurable_text.home_page.home_product_finder_intro|linebreaksbr}}</p>
 
     <div class="product-finder__form">
         {% if not conditions_done %}
diff --git a/src/open_inwoner/components/templatetags/product_tags.py b/src/open_inwoner/components/templatetags/product_tags.py
index d52170911b..3885267787 100644
--- a/src/open_inwoner/components/templatetags/product_tags.py
+++ b/src/open_inwoner/components/templatetags/product_tags.py
@@ -5,8 +5,10 @@
 register = template.Library()
 
 
-@register.inclusion_tag("components/Product/finder.html")
-def product_finder(condition, form, form_action=".", primary_text=None, **kwargs):
+@register.inclusion_tag("components/Product/finder.html", takes_context=True)
+def product_finder(
+    context, condition, form, form_action=".", primary_text=None, **kwargs
+):
     """
     Renders the actions in a filterable table.
 
@@ -31,5 +33,6 @@ def product_finder(condition, form, form_action=".", primary_text=None, **kwargs
         form=form,
         form_action=form_action,
         primary_text=primary_text,
+        configurable_text=context["configurable_text"],
     )
     return kwargs
diff --git a/src/open_inwoner/configurations/admin.py b/src/open_inwoner/configurations/admin.py
index 4acb046ee3..8d4bf7bf3f 100644
--- a/src/open_inwoner/configurations/admin.py
+++ b/src/open_inwoner/configurations/admin.py
@@ -77,12 +77,17 @@ class SiteConfigurarionAdmin(OrderedInlineModelAdminMixin, SingletonModelAdmin):
                     "home_theme_intro",
                     "home_map_title",
                     "home_map_intro",
+                    "home_product_finder_title",
+                    "home_product_finder_intro",
                     "theme_title",
                     "theme_intro",
                     "home_questionnaire_title",
-                    "home_questionnaire_subtitle",
+                    "home_questionnaire_intro",
                     "select_questionnaire_title",
-                    "select_questionnaire_subtitle",
+                    "select_questionnaire_intro",
+                    "plans_intro",
+                    "plans_no_plans_message",
+                    "plans_edit_message",
                 ),
             },
         ),
diff --git a/src/open_inwoner/configurations/migrations/0022_siteconfiguration_more_text.py b/src/open_inwoner/configurations/migrations/0022_siteconfiguration_more_text.py
new file mode 100644
index 0000000000..e06028494c
--- /dev/null
+++ b/src/open_inwoner/configurations/migrations/0022_siteconfiguration_more_text.py
@@ -0,0 +1,62 @@
+# Generated by Django 3.2.15 on 2022-11-16 11:30
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("configurations", "0021_siteconfiguration_more_titles"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="siteconfiguration",
+            name="home_product_finder_intro",
+            field=models.TextField(
+                blank=True,
+                default="Met een paar simpele vragen ziet u welke producten passen bij uw situatie",
+                help_text="Product finder's intro text on the home page.",
+                verbose_name="Home product finder intro",
+            ),
+        ),
+        migrations.AddField(
+            model_name="siteconfiguration",
+            name="home_product_finder_title",
+            field=models.CharField(
+                default="Productzoeker",
+                help_text="Product finder's title on the home page.",
+                max_length=255,
+                verbose_name="Product finder title",
+            ),
+        ),
+        migrations.AddField(
+            model_name="siteconfiguration",
+            name="plans_edit_message",
+            field=models.CharField(
+                default="Hier kunt u uw doel aanpassen",
+                help_text="The message when a user edits a goal.",
+                max_length=255,
+                verbose_name="Edit goal message",
+            ),
+        ),
+        migrations.AddField(
+            model_name="siteconfiguration",
+            name="plans_intro",
+            field=models.TextField(
+                default="Hier werkt u aan uw doelen. Dit doet u samen met uw contactpersoon bij de gemeente. ",
+                help_text="The sub-title for the plan page.",
+                verbose_name="Plan pages intro",
+            ),
+        ),
+        migrations.AddField(
+            model_name="siteconfiguration",
+            name="plans_no_plans_message",
+            field=models.CharField(
+                default="U heeft nog geen plan gemaakt.",
+                help_text="The message in the plans listing when user has no plans.",
+                max_length=255,
+                verbose_name="No plans message",
+            ),
+        ),
+    ]
diff --git a/src/open_inwoner/configurations/migrations/0023_rename_home_questionnaire_subtitle_siteconfiguration_home_questionnaire_intro.py b/src/open_inwoner/configurations/migrations/0023_rename_home_questionnaire_subtitle_siteconfiguration_home_questionnaire_intro.py
new file mode 100644
index 0000000000..80750db48d
--- /dev/null
+++ b/src/open_inwoner/configurations/migrations/0023_rename_home_questionnaire_subtitle_siteconfiguration_home_questionnaire_intro.py
@@ -0,0 +1,18 @@
+# Generated by Django 3.2.15 on 2022-11-16 11:41
+
+from django.db import migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("configurations", "0022_siteconfiguration_more_text"),
+    ]
+
+    operations = [
+        migrations.RenameField(
+            model_name="siteconfiguration",
+            old_name="home_questionnaire_subtitle",
+            new_name="home_questionnaire_intro",
+        ),
+    ]
diff --git a/src/open_inwoner/configurations/migrations/0024_alter_siteconfiguration_home_questionnaire_intro.py b/src/open_inwoner/configurations/migrations/0024_alter_siteconfiguration_home_questionnaire_intro.py
new file mode 100644
index 0000000000..46322d989a
--- /dev/null
+++ b/src/open_inwoner/configurations/migrations/0024_alter_siteconfiguration_home_questionnaire_intro.py
@@ -0,0 +1,25 @@
+# Generated by Django 3.2.15 on 2022-11-16 11:42
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        (
+            "configurations",
+            "0023_rename_home_questionnaire_subtitle_siteconfiguration_home_questionnaire_intro",
+        ),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name="siteconfiguration",
+            name="home_questionnaire_intro",
+            field=models.TextField(
+                default="Test met een paar simpele vragen of u recht heeft op een product",
+                help_text="Questionnaire intro text on the home page.",
+                verbose_name="Home page questionaire intro",
+            ),
+        ),
+    ]
diff --git a/src/open_inwoner/configurations/migrations/0025_rename_select_questionnaire_subtitle_siteconfiguration_select_questionnaire_intro.py b/src/open_inwoner/configurations/migrations/0025_rename_select_questionnaire_subtitle_siteconfiguration_select_questionnaire_intro.py
new file mode 100644
index 0000000000..82101698cc
--- /dev/null
+++ b/src/open_inwoner/configurations/migrations/0025_rename_select_questionnaire_subtitle_siteconfiguration_select_questionnaire_intro.py
@@ -0,0 +1,18 @@
+# Generated by Django 3.2.15 on 2022-11-16 11:48
+
+from django.db import migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("configurations", "0024_alter_siteconfiguration_home_questionnaire_intro"),
+    ]
+
+    operations = [
+        migrations.RenameField(
+            model_name="siteconfiguration",
+            old_name="select_questionnaire_subtitle",
+            new_name="select_questionnaire_intro",
+        ),
+    ]
diff --git a/src/open_inwoner/configurations/migrations/0026_alter_siteconfiguration_select_questionnaire_intro.py b/src/open_inwoner/configurations/migrations/0026_alter_siteconfiguration_select_questionnaire_intro.py
new file mode 100644
index 0000000000..7968cd795a
--- /dev/null
+++ b/src/open_inwoner/configurations/migrations/0026_alter_siteconfiguration_select_questionnaire_intro.py
@@ -0,0 +1,25 @@
+# Generated by Django 3.2.15 on 2022-11-16 11:49
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        (
+            "configurations",
+            "0025_rename_select_questionnaire_subtitle_siteconfiguration_select_questionnaire_intro",
+        ),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name="siteconfiguration",
+            name="select_questionnaire_intro",
+            field=models.TextField(
+                default="Kies hieronder één van de volgende vragenlijsten om de zelfdiagnose te starten.",
+                help_text="Questionaire selector intro on the theme and profile pages.",
+                verbose_name="Questionaire selector widget intro",
+            ),
+        ),
+    ]
diff --git a/src/open_inwoner/configurations/models.py b/src/open_inwoner/configurations/models.py
index d2a73c4586..c7f0fa2639 100644
--- a/src/open_inwoner/configurations/models.py
+++ b/src/open_inwoner/configurations/models.py
@@ -138,11 +138,24 @@ class SiteConfiguration(SingletonModel):
         verbose_name=_("Home page questionaire title"),
         help_text=_("Questionnaire title on the home page."),
     )
-    home_questionnaire_subtitle = models.CharField(
-        max_length=255,
+    home_questionnaire_intro = models.TextField(
         default=_("Test met een paar simpele vragen of u recht heeft op een product"),
-        verbose_name=_("Home page questionaire sub-title"),
-        help_text=_("Questionnaire sub-title on the home page."),
+        verbose_name=_("Home page questionaire intro"),
+        help_text=_("Questionnaire intro text on the home page."),
+    )
+    home_product_finder_title = models.CharField(
+        max_length=255,
+        default=_("Productzoeker"),
+        verbose_name=_("Product finder title"),
+        help_text=_("Product finder's title on the home page."),
+    )
+    home_product_finder_intro = models.TextField(
+        default=_(
+            "Met een paar simpele vragen ziet u welke producten passen bij uw situatie"
+        ),
+        verbose_name=_("Home product finder intro"),
+        blank=True,
+        help_text=_("Product finder's intro text on the home page."),
     )
     select_questionnaire_title = models.CharField(
         max_length=255,
@@ -150,14 +163,33 @@ class SiteConfiguration(SingletonModel):
         verbose_name=_("Questionaire selector widget title"),
         help_text=_("Questionaire selector title on the theme and profile pages."),
     )
-    select_questionnaire_subtitle = models.CharField(
-        max_length=255,
+    select_questionnaire_intro = models.TextField(
         default=_(
             "Kies hieronder één van de volgende vragenlijsten om de zelfdiagnose te starten."
         ),
-        verbose_name=_("Questionaire selector widget sub-title"),
-        help_text=_("Questionaire selector sub-title on the theme and profile pages."),
+        verbose_name=_("Questionaire selector widget intro"),
+        help_text=_("Questionaire selector intro on the theme and profile pages."),
     )
+    plans_intro = models.TextField(
+        default=_(
+            "Hier werkt u aan uw doelen. Dit doet u samen met uw contactpersoon bij de gemeente. "
+        ),
+        verbose_name=_("Plan pages intro"),
+        help_text=_("The sub-title for the plan page."),
+    )
+    plans_no_plans_message = models.CharField(
+        max_length=255,
+        default=_("U heeft nog geen plan gemaakt."),
+        verbose_name=_("No plans message"),
+        help_text=_("The message in the plans listing when user has no plans."),
+    )
+    plans_edit_message = models.CharField(
+        max_length=255,
+        default=_("Hier kunt u uw doel aanpassen"),
+        verbose_name=_("Edit goal message"),
+        help_text=_("The message when a user edits a goal."),
+    )
+
     footer_visiting_title = models.CharField(
         max_length=255,
         default="",
diff --git a/src/open_inwoner/templates/pages/category/detail.html b/src/open_inwoner/templates/pages/category/detail.html
index a58eabda2e..07564c745d 100644
--- a/src/open_inwoner/templates/pages/category/detail.html
+++ b/src/open_inwoner/templates/pages/category/detail.html
@@ -39,7 +39,7 @@ <h1 class="h1">
             <div class="column column--start-1 column--span-6 ">
                 <aside class="questionnaire">
                     <h2 class="h2">{{configurable_text.questionnaire_page.select_questionnaire_title}}</h2>
-                    <p class="p">{{configurable_text.questionnaire_page.select_questionnaire_subtitle}}</p>
+                    <p class="p">{{configurable_text.questionnaire_page.select_questionnaire_intro|linebreaksbr}}</p>
                     {% questionnaire root_nodes=questionnaire_roots %}
                 </aside>
             </div>
diff --git a/src/open_inwoner/templates/pages/home.html b/src/open_inwoner/templates/pages/home.html
index 789aaa4a81..aceaff8f9b 100644
--- a/src/open_inwoner/templates/pages/home.html
+++ b/src/open_inwoner/templates/pages/home.html
@@ -31,7 +31,7 @@ <h2 class="h2">
 
     {% if questionnaire_roots.exists %}
         <h2 class="h2">{{configurable_text.home_page.home_questionnaire_title}}</h2>
-        <p class="p">{{configurable_text.home_page.home_questionnaire_subtitle}}</p>
+        <p class="p">{{configurable_text.home_page.home_questionnaire_intro|linebreaksbr}}</p>
 
         {% questionnaire root_nodes=questionnaire_roots %}
     {% endif %}
diff --git a/src/open_inwoner/templates/pages/plans/create.html b/src/open_inwoner/templates/pages/plans/create.html
index eb6c3a7cb0..f177428f59 100644
--- a/src/open_inwoner/templates/pages/plans/create.html
+++ b/src/open_inwoner/templates/pages/plans/create.html
@@ -4,7 +4,7 @@
 {% block content %}
     <h1 class="h1">{% trans "Samenwerken" %}</h1>
     <p class="p">
-        {% trans "Hier werkt u samen met uw contactpersonen aan uw doelen." %}
+        {{configurable_text.plans_page.plans_intro|linebreaksbr}}
     </p>
 
     {% render_form id="plan-form" form=form method="POST" %}
diff --git a/src/open_inwoner/templates/pages/plans/edit.html b/src/open_inwoner/templates/pages/plans/edit.html
index c5a1bfc8d5..8c87e1a8c7 100644
--- a/src/open_inwoner/templates/pages/plans/edit.html
+++ b/src/open_inwoner/templates/pages/plans/edit.html
@@ -4,7 +4,7 @@
 {% block content %}
     <h1 class="h1">{% trans "Samenwerken" %}</h1>
     <p class="p">
-        {% trans "Hier werkt u samen met uw contactpersonen aan uw doelen." %}
+        {{configurable_text.plans_page.plans_intro|linebreaksbr}}
     </p>
 
     {% render_form id="plan-form" form=form method="POST" %}
diff --git a/src/open_inwoner/templates/pages/plans/file.html b/src/open_inwoner/templates/pages/plans/file.html
index 4daaf0bf4c..d5f4e2041c 100644
--- a/src/open_inwoner/templates/pages/plans/file.html
+++ b/src/open_inwoner/templates/pages/plans/file.html
@@ -4,7 +4,7 @@
 {% block content %}
     <h1 class="h1">{% trans "Samenwerken" %}</h1>
     <p class="p">
-        {% trans "Hier werkt u samen met uw contactpersonen aan uw doelen." %}
+        {{configurable_text.plans_page.plans_intro|linebreaksbr}}
     </p>
 
     {% form id="document-create" form_object=form method="POST" enctype="multipart/form-data" %}
diff --git a/src/open_inwoner/templates/pages/plans/goal_edit.html b/src/open_inwoner/templates/pages/plans/goal_edit.html
index b758e19199..62435c8a1e 100644
--- a/src/open_inwoner/templates/pages/plans/goal_edit.html
+++ b/src/open_inwoner/templates/pages/plans/goal_edit.html
@@ -4,7 +4,7 @@
 {% block content %}
     <h1 class="h1">{% trans "Doel aanpassen" %}</h1>
     <p class="p">
-        {% trans "Hier kunt u uw doel aanpassen" %}
+        {{configurable_text.plans_page.plans_edit_message}}
     </p>
 
     {% form id="goal-edit" form_object=form method="POST" %}
diff --git a/src/open_inwoner/templates/pages/plans/list.html b/src/open_inwoner/templates/pages/plans/list.html
index 99d6682ea1..9e64fb0336 100644
--- a/src/open_inwoner/templates/pages/plans/list.html
+++ b/src/open_inwoner/templates/pages/plans/list.html
@@ -7,7 +7,7 @@ <h1 class="h1">
         {% button href="plans:plan_create" text=_("Start nieuwe samenwerking") primary=True icon="group" icon_outlined=True %}
     </h1>
     <p class="p">
-        {% trans "Hier werkt u samen met uw contactpersonen aan uw doelen." %}
+        {{configurable_text.plans_page.plans_intro|linebreaksbr}}
     </p>
 
     {% card_container plans=object_list columns=2 %}
diff --git a/src/open_inwoner/templates/pages/profile/questionnaire.html b/src/open_inwoner/templates/pages/profile/questionnaire.html
index 68b3358731..eff9ab403d 100644
--- a/src/open_inwoner/templates/pages/profile/questionnaire.html
+++ b/src/open_inwoner/templates/pages/profile/questionnaire.html
@@ -3,7 +3,7 @@
 
 {% block content %}
     <h1 class="h1">{{configurable_text.questionnaire_page.select_questionnaire_title}}</h1>
-    <p class="p">{{configurable_text.questionnaire_page.select_questionnaire_subtitle}}</p>
+    <p class="p">{{configurable_text.questionnaire_page.select_questionnaire_intro|linebreaksbr}}</p>
 
     {% questionnaire root_nodes=root_nodes %}
 {% endblock content %}
diff --git a/src/open_inwoner/templates/pages/user-home.html b/src/open_inwoner/templates/pages/user-home.html
index 1d82a7b91b..74f8aa7d06 100644
--- a/src/open_inwoner/templates/pages/user-home.html
+++ b/src/open_inwoner/templates/pages/user-home.html
@@ -30,6 +30,6 @@ <h3 class="h3">{{ plan.title }}</h3>
         {% endfor %}
     </div>
     {% else %}
-        <p class="p">{% trans "U heeft nog geen plan gemaakt." %}</p>
+        <p class="p">{{configurable_text.plans_page.plans_no_plans_message}}</p>
     {% endif %}
 {% endblock user_content %}
diff --git a/src/open_inwoner/utils/context_processors.py b/src/open_inwoner/utils/context_processors.py
index 31fc637419..620e5fca13 100644
--- a/src/open_inwoner/utils/context_processors.py
+++ b/src/open_inwoner/utils/context_processors.py
@@ -35,15 +35,22 @@ def settings(request):
                 "home_map_title": config.home_map_title,
                 "home_map_intro": config.home_map_intro,
                 "home_questionnaire_title": config.home_questionnaire_title,
-                "home_questionnaire_subtitle": config.home_questionnaire_subtitle,
+                "home_questionnaire_intro": config.home_questionnaire_intro,
+                "home_product_finder_title": config.home_product_finder_title,
+                "home_product_finder_intro": config.home_product_finder_intro,
             },
             "theme_page": {
                 "theme_title": config.theme_title,
                 "theme_intro": config.theme_intro,
             },
+            "plans_page": {
+                "plans_intro": config.plans_intro,
+                "plans_no_plans_message": config.plans_no_plans_message,
+                "plans_edit_message": config.plans_edit_message,
+            },
             "questionnaire_page": {
                 "select_questionnaire_title": config.select_questionnaire_title,
-                "select_questionnaire_subtitle": config.select_questionnaire_subtitle,
+                "select_questionnaire_intro": config.select_questionnaire_intro,
             },
             "footer": {
                 "footer_visiting_title": config.footer_visiting_title,