diff --git a/docs/data-guide/concepts/advanced-analytics.md b/docs/data-guide/concepts/advanced-analytics.md
index bf1c98724ff..e4e4001c1f1 100644
--- a/docs/data-guide/concepts/advanced-analytics.md
+++ b/docs/data-guide/concepts/advanced-analytics.md
@@ -1,11 +1,11 @@
 ---
-title: Advanced Analytics
+title: Advanced analytics
 description: 
 author: zoinerTejada
 ms:date: 02/12/2018
 ---
 
-# Advanced Analytics
+# Advanced analytics
 
 Advanced analytics goes beyond the historical reporting and data aggregation of traditional business intelligence (BI), and uses mathematical, probabilistic, and statistical modeling techniques to enable predictive processing and automated decision making.
 
@@ -77,4 +77,4 @@ Relevant Azure services:
 ## See also
 
 - [Choosing a cognitive services technology](../technology-choices/cognitive-services.md)
-- [Choosing a machine learning technology](../technology-choices/data-science-and-machine-learning.md)
\ No newline at end of file
+- [Choosing a machine learning technology](../technology-choices/data-science-and-machine-learning.md)